MBA Finance NIDA

1

??????????????????????????? 22 ??????? 2549
????????? ?.??????? MBA Finance NIDA BOI
2518-2531 BOI ??????? 2531-2534 ??.BOI
???????? 2534-2539 ??????? ?.? 2539-???????? ?????
?????????? CEO ????????? ?????????????????????????
? ???????????????????????? ??.
?????????????? ????? ????????? ????????????????
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2
Environment to learn

• ????????? ??????? ??????? ??????? ??????
• ????????????????? ??????? ????????????????
• Wisdom ??? ?????????????????
• Need Want Demand
• ??????? ????????? ?????????????
• ??????????????????????????????
• ?????????????????????? ????????????????
• ???????????????????? ??????????????
• ??????????????????????????? ?????????????
• ????????????????? ????????????????????????????????
  ???
• ?????????????????????????? ??????? Learning to
  Learn ???????????

3
????????????

• ???????????? ????????????? ???????????????
  ????????????????????
• ?????????????? ?????????????????
• ?????????????
• ?????????????????? ???????????????????????????????
  ???????
• ????????????? ??? ??????? IT

4
????????????

• ?????????????????????????
• ??????????????????????
• ???????????????????????????
• ??????????????????????????????????????????????????
  ???
• ??????????????????????????????????????????????????
  ??????????????????????
• ??????????????????????????????????????????
• ????? ????????????????

5
E-World of Business
Knowledge management for Paradigm
shifts Radical Rethinking of the business
organization For a World of Re-everything
Information Technology
Knowledge Management
E-Business strategy
Creativity Innovation

• Mission impossible?
• no, it can be done

Value creation
6
Marketing Challenges in the New Connected
Millennium
Connections with Customers Connecting more
selectively Connecting for life Connecting
Directly
Connecting Technologies Computer Information Commu
nication Transportation

• Connections with the world around us
• Global Connections
• Connections with values and responsibilities
• Broadened connections

• Connections with Marketing Partners
• Connecting with other company departments
• Connecting with suppliers and distributors
• Connecting through strategic alliances

7
Right think
New realities What it should be?
External Driving Forces
Great opportunities Great Challenges
???????? ????? ???????? ????????? ????
?????????
?????????
?????? ????????
????? ????????
????????
Knowledge based Economy
Knowledge based Society
?????????
????
?????? ???????? ????????? ?? ????????
??????????????
Knowledge Management
Knowledge Worker
Internal Driving Forces
??????????????????????????????????????????????????
??????
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????????????????????????

• ????????????????????? ???? ??????????? ????????
  Right think
• ??????????????????????????????
• Think right ????????????????????
• Do the right things ???????????????????????
  ????????
• Do the things right ????????????????????

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Wind of Change
Internet Globalization Hyper competition
10
?????? ??????

• ?????? ?????????????
• ?????? ????????? IT
• ?????? ?????? ????????????????? ????????????? IT

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???????????????????
??????????????????

• make and sell
• Specialization
• Standardization
• Cost Margin
• ????????????
• Geography
• Functional (Silo)

• Sense and Response
• Multi-skill
• Customization
• Value creation
• ?????????????
• Global village
• Process (Conveyor)
• Inter-disciplinary

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??????????????????????? IT
IT Revolution
Contribution to the Progress of Global IT Society
Progress in the quality of life for all people
Revitalization of the Economy and Society
ltThe Image of IT societygt
e
e
-Government
-Shopping mall
Electronic Procurement Electronic Applications
Electronic Voting
e
-Office
Mobile Shopping
Ipv6 Office E-Commerce
e
-Welfare, Medical
e
-fashion
e
Worlds most Advanced IT application
-House
Electronic Medical Report Distance Medical
Examination
e-Remote controller
IT Shirts
e
-School
-Airport
e
e-Contents (Development digital contents)
Wireless LAN Environment
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(No Transcript)
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??????????????????

• ????????????????????????
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• ??????????????? ?????????
• ????????????? ?????? ??????????
• ??????????????????????????????

15
?????????????????????????????????????????????????
. - Albert Einstein
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Do it first Do it fast Do it right
Do the right things Effectiveness ?????
Best in the world
????????
Better Cheaper Faster
Do the right things right Efficiency ??????
????????????
????????????????
Right think ??????? Think right ??????
???????????
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Right think
Driving Forces
?????????????????????????????
????????????????? ??????????? ???????????????? ???
????????????? ??????????????????? ????????????????
? ???????????
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Think right
Paradigm Frame of Reference Mental Model
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?????????????????????????????

• Outside-in Senses Think global
• ????????? ??????? ????? ???????
• Inside-out Response Act Local
• ???????? ?????????? ??????? ???????
• Top down planning
• Bottom up control

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Staged IT-Enabled Transformations (Macro view)
Efficiency
Competitive Advantage
Organizational Transformation
Industry Transformation
Effectiveness
Innovation (mainly process)
Moving through the stages requires having proper
IT capabilities -- developing and managing IT
assets
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IS Portfolio
IT portfolio justification

• E-Applications
• Supply Chain Management
• Customer Relationship Mgt

• Competitive advantage

STRATEGIC
Intelligence
Operational
INFRASTRUCTURE
22
?????????????????????????????????????????????????
??????????????????????????????.
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Outside in ?????? ??????? ????????? Think Global
Mega Level (General Environment)
IT
Macro Level (Social Economic Environment)
Sustainable Value
PEST
IT
Strategic thinking
Micro Level Business Environment)
Ideas Value
IT
Business Model
Firm Level
Innovation Value
IT
Prosumer Value
Business concept
IT
Product/Process Value
Product/Process
Competencies
Best process Best people Best Technology
Inside Out ?????? ?????????? ???????? Act local
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Sense ?????
25
????????????????

• ?????????????????????????????????????????????????
• ???????????????????????????????
• ???????????? IT ???????

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Disintermediation
Sequential
Knowledge
Informational
Transactional
Geographical
Automational
Analytical
Tracking
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????????????? ??? ???????????????
Information resources and IS strategy
????????????
Business strategy
????????????

• The Business layer reflects a view of what the
  business must do in the future in terms of its
  organisation structure business processes
• The Information represents what must be known
  to effectively execute the processes
• The Applications serve to support process
  functionality and bring information to the
  process
• The IT Infrastructure enables access to
  information and execution of activities

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Demand /Supply and Innovation Planning Practices
Business Strategic Plan (Demand) (Strategic
intention)
IT Capability (Potential for new business
directions)
Innovation
Demand/ Supply
IT (Strategy for the Supply of IT)
Business Units and Processes (Strategic Agenda
for use of IT)
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Strategic Alignment Model
External Business
External IT
External
Strategic Fit
Internal Business
Internal IT
Internal
Business
IT
Functional Integration
?????????????????
???????????????? ???????????????????????? ????????
?????????????????????????
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Four Primary Alignment Perspectives

• Strategy execution
• Technology transformation
• Competitive potential
• Service level

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Strategy Execution
Business Strategy
EDI
Org. Infrastructure
IT Infrastructure
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Technology Transformation
Business Strategy
IT Strategy
IT Infrastructure
E-Showroom
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????????? Caltex Corporation

• Caltex ???????????????????????????????????????????
  ???????????????????????????????
• ???? 2000 ????????????????????????????????????????
  ????????????????????? (www.caltex.com)
• Suppliers ????????????????????????????????????????
  ?????? Ariba
• ?????????????????????????????????????????
  supplier ?????????????????????? ???????
  ???????????????
• ????????? Caltex ?????????????????????????????????
  ??????????????????????????????????????????

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Competitive Potential
Business Strategy
IT Strategy
Org Infrastructure
SMS
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????????? Dun Bradstreet (D B)

• ?????
• DB ??????????????????????????????????????????????
  ??????????????????????????????????
• ????????? DB ????????????????????????????????????
  ????????????????????????
• ????????
• ????????????????????????????????? web-based
• ???????????
• ??????????????????????? 3 ????????????????????????
  
• ???????????????????????????????????????????????

36
????????? Volvo Speed Cars

• ?????
• ?????????????????????????????????? ?????????
  Volvo ??????????????????????????????????????????
  
• ????????
• ?????????????????? ISDN-based ???????
• ???????????
• ???????????????????????? 12-16 ??????????? 4-6
  ?????????????????????????????????????????????????
• ??????????????????????????? ??????????????????????
  ??

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????????? Port of Singapore

• ?????
• ????????????????????? ????????????????????????????
  ?????????????? ???????????????????????????????
• ????????
• ????????????????????? Intelligent Systems
• ???????????
• ??????????????
• ?????????????????????????????? 4 ???????
  ????????????????????????????????????????????
  16-20 ???????
• ???????????-????????????????-??????
• ????? 30 ?????????????????????????????????????????
  ?????? 4-5 ????

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Service Level
IT Strategy
Org Infrastructure
IT Infrastructure
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????????? Caterpillar Corporation

• ?????
• Caterpillar ??????????????????????????????????????
  ?????????????????????????????????????????????????
  ????????????
• ????????
• ??????????????????????????????????????????????????
  ??
• ?????????????????????????????????????
• ??????????????????????????? web-based
• ????????????????????????????????????????? EDI
• ??????? Sensory Intelligent ?????????????????
• ???????????
• Caterpillar ????????????????????? ????
  ??????????????????????????????????????????????????
  ????????????????????

40
????????? ?????? IT ??????????????????? Frito
Lay

• Frito Lay ????????????????????????????????????????
  ?????????????????????? Pepsi
• ??????????????????????? (SIS)
• ????????????????????? ?????? ??????? ?????????
  ?????????????????????
• ????????????????????? suppliers ?????? ???????
  ????????????????????????
• ????????????????????????????????????????????????
• ?????? IT ??? Frito Lay ??????????????????????????
  ???????????????????????

41
????????????????????????????

• ?????????????????????????
• ???????????????????\
• ????????????????????????????????????????
• ??????????????????????????????????????????????????
  ????

42
???? ??????????
Mission Statement Answers the Question
Vision Statement Answers the Question
What is Our Business?
What Do We Want to Become?
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Competitiveness Agenda 2003
World of Differences Partnerships for the
future ????????????????????
What we might do? Opportunities/Threats
What we can do? Strengths/Weakness
???????
What we want to do? Value?
What do other expect us to do? Desires of
Stakeholder
44
??????????? 4 ???????
????? O ???????? T ???????
S ??? ??????? ??????? W ??????? ???????
45
Competitiveness Agenda 2003
World of Differences Partnerships for the
future ????????????????????
What opportunities Can we develop?
What resource and Capabilities do we want to
develop?
???????
What should we be Caring about?
How can we build shared Expectation among our
Stakeholder?
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Business Model
??????????????? (?????)
??????????????? (???????)

?????? ?????????????????????? ???????????????????
??????????
????????????????? ???????????????????????? ??????
?????????????
47
?????????????????????????????Business Model

• Strategy - ???????????????????????????????????????
  ????

• Business Model ??????????????????????????????
  ????????????????? strategy ???????????????????????
  ?????????????????

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Strategy Execution Perspective
IT Infrastructure Strategy
Organizational IT Infrastructure Perspective
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Service Level Perspective
Organizational Infrastructure Strategy
Starting Point
IT Organizational Infrastructure
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??????????????????????????????????????? (SIS)
http//www.siamcement.com/

• ?????????????????????????????????????
• ??????????????
• ????????????????????????????? SIS
  ???????????????????????????????????????????? SIS
  ???????????????????
• ????????????????????????
• ?????????????? ??????? ???????????????????????????
  ?????????????????? ???????????????????????????????
  ????????????????????????????????? SIS
• ?????????? SIS ??????????
• ????????????? SIS ????????????????????????

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Networking Alliance
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????????? ???????? Do the right things right
Right process Right technology Right
People Right management ???? IT
???????????? ??????????
53
Do the things right How to get there? Manage
Strategies Mean Efficiency
Capabilities
??????????? ?????? Input
?????????? Outcome
Business process
Based line
Respond ???????
Product innovation
Process innovation
Core competencies
Enabler
Enabler
Business function
Performance measurement
Marketing Operation Finance
Management Process
Program projects
Corporate culture
54
XYZ Company
IT Value
Leadership
1
Organizational Leadership Organization
Responsibility and Citizenship
1.1 1.2
Executive Information system
Strategic Planning
2
Strategy Development Strategy Deployment
2.1 2.2
Strategic Information system
Customer and Market Focus
3
E Marketing E-Commerce
Customer and Market Knowledge Customer
Satisfaction and Relationships
3.1 3.2
Customer Relationship management
Information and Analysis
4
Measurement of Organizational Performance Analysis
of Organizational Performance
4.1 4.2
DSS MIS DBM
Human Resource Focus
5
Work Systems Employee Education, Training, and
Development Employee Well-Being and Satisfaction
5.1 5.2 5.3
E - Training
Process Management
6
Product and Service Processes Support
Processes Supplier and Partnering Processes
6.1 6.2 6.3
Business process redesign ERP MRP
Results
7
Customer Focused Results Financial and Market
Results Human Resource Results Supplier and
Partner Results Organizational Effectiveness
Results
7.1 7.2 7.3 7.4 7.5
Business Intelligence system
Performance Measurement
55
The Value Chain
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Do the things right How to get there? Manage
Strategies Mean Efficiency
Capabilities
??????????? ?????? Input
?????????? Outcome
Business process
Based line
Respond ???????
Product innovation
Process innovation
Core competencies
Enabler
Enabler
Business function
Performance measurement
Marketing Operation Finance
Management Process
Program projects
Corporate culture
Critical Factor
Networking Alliance
Sense ?????