The Promise of 4G

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The Promise of 4G Path to the Converged Home
James C. Brailean, Ph.D. President, CEO
Co-Founder PacketVideo Corporation
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Beware of Wireless Hype
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What is 4G?
Of course it is impossible to predict technology
developments and the evolution of culture and
customer needs. 4G in principle will allow
high-quality smooth video transmission Marty
Cooper, Inventor of the Cell Phone, CEO
ArrayCom
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What is 4G?
4G will make possible pervasive, immediate,
visual interactions that will make for a better,
and more humane, world Barry West, President
Clearwire Inc.
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What is 4G?
4G to me is not about the next radio link it is
much more about how you deal with a set of
heterogeneous networks and get bits to and from
the device in the most cost-effective way Paul
Jacobs, Chief Executive Officer, Qualcomm
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Two Flavors of 4G
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Players in the 4G Battle

• WiMax (802.16e)

• LTE (3GPP)

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Why do we need 4G?

• Mobile Broadband?
• Internet Experience?
• More Humane World?

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Current Cellular Network Planning
WAN
MAN
LAN
PAN
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Services Will Define 4G
Mobility
WiFi
Bluetooth
10kbps
100kbps
1Mbps
10Mbps
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3G Video
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Current User Experience Service Silos
Personalization commerce
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Device Silos the Triple Play
Personalization commerce
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4G the Femto Cell
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Connected Home Challenge
IP Cloud
DMS
DMR

• Servers (DMS)
• Renders (DMR)
• Control Points
• (CP)

Femto
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Highlighted Use Cases Enabled by the Connected
Home

• User selects an internet radio station and pushes
  it to the Roku to listen while making dinner in
  the kitchen. Does this from a mobile phone.
• Vacation slideshow is pushed to a digital picture
  frame located in the living room. Does this from
  a mobile phone.
• High Def video is sent to playback on the large
  screen TV in the den for the kids. This is done
  from the users PC.

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The Personalized Connected Home
DMS
IP Cloud
DMS
DMR
Femto
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The Power of 4G
Connecting the Connect Homes

• Grab a video with my mobile, push it to a friend.
  The friend renders the video using their PS3
• Push new photos of the kids to Grandmas digital
  picture frame
• Access any content in my digital locker box while
  outside the home

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4G Devices?
VS.
Components
Swiss Army Knife
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Separating Modem from Renderer(Nokia 4G Concept
Designs)
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Watch the MIDs
Intel Prototype
Gigabyte Prototype
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What are the hurdles in front of 4G?

• Technical
• Interoperability (mobile and CE)
• Scalability
• Multi-device
• QoS
• Power consumption
• New industrial designs and user interface (next
  iPhone)
• Business
• ROI for 3G
• Penetration/Saturation of multimedia vs. other
  applications

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Questions
Tomorrows Promise 4G the Connected Home