Podcasting

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Podcasting

• Brown Bag LunchApril 17, 2009

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Personal On-Demand Broadcast
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Connect Some Dot !

• What is the connection between Small Business and
  Podcast?
• How can you relate Podcast to something familiar?

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Small Business to Podcast?

• Small Business is
• Passionate
• Business is a moving target (change is the
  constant)
• Networking and Communication and critical

What can Podcast do to connect some of these dots?
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From Tape to Podcast

• Compare Podcast to book on tape
• You select material
• You determine when to listen to the material

• Think about those binders with cassettes tape on
  the inside and printed material on the right.
• Language Tapes
• Bible
• Popular books

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Why Podcast?

• Listening Devices
• Not only iPod, cellphones, mp3 players
• You can use your desktop computer.
• Communicate with workforce/members
• Field agents / sales
• Shift work
• Remote location
• Quick Response with Relevant Material
• Recent events or changing conditions
• Interviews at live events
• Meeting / Sessions

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Recap

• It is just like book on tape.
• You decide what, when and where you listen.

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More about Podcast

• Most podcasts are made by people who are very
  passionate about their subject.
• Passion is infectious and interesting to listen
  to.
• Since the birth of podcasting, a huge variety of
  shows have shown up on the internet.
• In addition, many major media outlets are also
  now offering podcasts. You can listen to NPR,
  Rush Limbaugh and many major news outlets by
  podcast.

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Make-up of a Podcast

• You can think of a podcast as being like a
  magazine because you subscribe to it and receive
  new content regularly.
• A podcast is a digital audio file (usually MP3 or
  AAC) made available for download on the internet
  through an RSS 2.0 feed. The web address of the
  media file is contained in the enclosure tag of
  an item in the XML file. The enclosure tag was
  added to the RSS 2.0 standard in 2004 making
  podcasting possible.

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Make-up of a Podcast

• A podcast's RSS feed is updated each time a new
  media file is published. An aggregator for
  podcasts (such as iTunes or iPodder) is used to
  subscribe to the RSS feed. The software
  automatically checks for and downloads new audio
  files. The file can then be synced to a digital
  audio player.
• It is the convenience of this subscription model
  that sets podcasting apart from other audio
  available on the internet such as streaming and
  audioblogging. Podcasting makes it easy to create
  and disseminate digital audio content across the
  web.
• The enclosure tag can be used to any type of
  digital file, but not all aggregators recognize
  and download all file types. Vidcasts have
  started to emerge on the internet distributing
  digital video files.

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What is Syndication?

• Broadcast syndication, where individual stations
  buy programs outside of the network system
• Print syndication, where individual newspapers or
  magazines license news articles, columns, or
  comic strips
• "Syndicated, Inc.", the name of a song by "Weird
  Al" Yankovic, released in 1996 on his album Bad
  Hair Day
• Syndicated columnist, when a journalist appears
  in numerous publications
• Web syndication, where web feeds make a portion
  of a web site available to other sites or
  individual subscribers

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How to Create Podcast

• The cost to start podcasting is so low that
  anyone can do it.
• Recording device (computer with microphone)
• Software to capture/edit audio file.
• Software to upload to website.

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• More complicated
• Live events
• Music score, intro/outro

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• A powerful way to connect with your customers and
  promote your business to them on regular basis