COMM 180 SURVEY OF BROADCASTING AND CABLE

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COMM 180 SURVEY OF BROADCASTING AND CABLE

• Dr. George W. Crawford

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Today's Assignment

• We will be looking at Chapter 8
• Radio Programming

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RADIO Programming

• Quick Facts
• 250M Americans listen to radio each week.
• 15M listen to Rush Limbaugh regularly
• 55 of the radio audience is under 35
• Most listened to in the Morning Drive (6-10)
• Favorite sport talk on talk radio football

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Radio Today

• Why do we listen to Radio ?
• Simple answer Its portable and personal.
• It has links to other industries like movies and
  music to help it survive.

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Radio Regulation

• Except for regulations on advertising, obscenity,
  and indecency the FCC has left Radio free
  format freedom.
• How does a station fill up 20-24 hours of
  programming each day ?

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Matrix Programming

• Programming Sourceslocal, prerecorded or
  syndicated, and network
• Types of programming music and news/talk

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Matrix Programming

• Music
• Locally produced smallest segment
• Big on non-commercial stations
• Prerecorded or syndicated largest segment
• Also know as format radio
• Network produced middle segment
• Special events and satellite feeds

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Matrix Programming

• News/Talk
• Locally produced High revenue for local
  stations
• Prerecorded or Syndicated largest segment
• Easy way to fill time slots and make money
• Network produced merging with prerecorded or
  syndicated

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Types of Radio Producion

• Local, live production
• Live-assist production
• Semiautomation
• Turnkey automation
• What is that radio station you are listening to?

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Creating a Radio Format

• Pick a set of listeners to serve
• Do it better than any competition for those
  listeners
• Figure out how to reward loyal listeners
• Is radio an art or a science?

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Radio Music Formatting

• 80 of all radio stations choose music formats
• Higher on FM stations 90 - Why?
• How do you pick a format? Or in other words How
  can you find a niche for your station?

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Audience Analysis

• What is your target audience ?
• Demographics of your area
• Age, gender, racial/ethnic backgrounds,
  income, and many others
• Psychographics of your area
• Attitudes, beliefs, values,hobbies,
  lifestyles, motivations for listening

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Audience Analysis

• Demographics
• 12 and older are looked at 18 is an adult
• There are age brackets ex. 18-24 and 18-34
• Radios break point is age 34 (50 point)
• 33 of listeners are 25-44
• Females in the 25-54 range are especially
  wanted as listeners Why?

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Audience Analysis

• Major formats
• Contemporary Hit Radio
• 60of listeners are women Active consumers
  of drinks, movie goers, eat out, and use
  computers and on-line services.
• Modern Rock
• Socially motivated music experts that want
  to be on the cutting edge in fashion and style

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The Hot Clock The Schedule

• Radio Dayparts important time periods
• Need to convey the stations sound
• Station music/talk time and other stations
  commercials.
• When is the news to be on.
• Same format/song/talk on at the same time

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The Hot Clock The Schedule

• Radio listening
• Monday to Friday Morning Drive to late
  afternoon is the prime time
• Saturday 10 AM to Mid-afternoon is max
• Sunday Same as Saturday but less listeners

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Filling the Radio Clock

• Three main types of information
• Commercial and promotional matter
• Music/talk segments
• News/talk segments
• How many commercials avoid clutter
• How do you handle changes the segue

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Programming Format Evaluation

• Audience tastes/wants are constantly changing
• How do you evaluate
• Call-ins from listeners
• Focus groups
• Consultants

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Fine-tune the Format

• How drastic should the changes be ?
• 20 of stations change formats each year

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HOMEWORK ASSIGNMENT

• We are done with Chapter 8.
• Finish reading Chapter 8 and start reviewing for
  the exam on Friday, Nov. 8th. The exam will be
  open book and notes. Same format as the previous
  exam.
• On Wednesday you will be the teacher. Pick a
  topic from Chapters 3,4,8 or 9 and prepare a 3
  minute talk.
• Dont forget to hand in your essay questions for
  the exam.