Jay Levinson and Seth Godin, Get What You Deserve! 'Ever

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Re-imagine!
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Passion Purpose07.13.2004
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If there is nothing very special about your
work, no matter how hard you apply yourself, you
wont get noticed, and that increasingly means
you wont get paid much either.Michael
Goldhaber, Wired
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Self-reliance never comes naturally to adults
because they have been so conditioned to think
non-authentically that it feels wrenching to do
otherwise. Self Reliance is a last resort to
which a person is driven in desperation only when
he or she realizes that imitation is suicide,
that he must take himself for better, for worse,
as his portion. Lawrence Buell, Emerson
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The Rule of PositioningIf you cant describe
your position in eight words or less, you dont
have a position. Jay Levinson and Seth
Godin, Get What You Deserve!
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Every actual State is corrupt. Good men must
must not obey the laws too well. R. W. Emerson
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The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo
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For Marx, the path to social betterment was
through collective resistance of the proletariat
to the economic injustices of the capitalist
system that produced such misshapenness and
fragmentation. For Emerson, the key was to jolt
individuals into realizing the untapped power of
energy, knowledge and creativity of which all
people, at least in principle, are capable. He
too hated all systems of human oppression but
his central project, and the basis of his legacy,
was to unchain individual minds. Lawrence
Buell, Emerson
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Until there is commitment there is hesitancy,
the chance to draw back. Concerning all acts of
initiative and creation, there is one elementary
truth, the ignorance of which kills countless
ideas and splendid plans that the moment one
definitely commits oneself, then providence moves
too. All sorts of things occur to help one that
would never otherwise have occurred. Whatever you
can do or dream you can, begin it. Boldness has
genius, power and magic in it. Begin it now!
Johann Wolfgang von Goethe
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Joe J. Jones 1942 2003 HE WOULDA DONE
SOME REALLY COOL STUFF BUT HIS BOSS
WOULDNT LET HIM!
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T. J. Peters 1942 2--- HE WAS A PLAYER!
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Nobody gives you power. You just take it.
Roseanne
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You are the storyteller of your own life, and
you can create your own legend or not. Isabel
Allende
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Characteristics of the Also ransMinimize
riskRespect the chain of commandSupport the
bossMake budgetFortune, article on Most
Admired Global Corporations
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It is the foremost taskand responsibilityof
our generation to re-imagine our enterprises,
private and public. from the back cover,
Re-imagine!
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Management has a lot to do with answers.
Leadership is a function of questions. And the
first question for a leader always is Who do we
intend to be? Not What are we going to do? but
Who do we intend to be? Max De Pree, Herman
Miller
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The Work Matters!What we do matters to us.
Work may not be the most important thing in our
lives or the only thing. We may work because we
must, but we still want to love, to feel pride
in, to respect ourselves for what we do and to
make a difference. Sara Ann Friedman, Work
Matters Women Talk About Their Jobs and Their
Lives
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When was the last time you asked, What do I
want to be? Sara Ann Friedman,
Work Matters
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Its no longer enough to be a change agent.
You must be a change insurgentprovoking,
prodding, warning everyone in sight that
complacency is death. Bob Reich
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HTSH Engage!Commit! Engage! Try! Fail! Get up!
Try again! Fail again! Try again! But never, ever
stop moving on! Progress for humanity is
engendered by those who join and savor the fray
by giving one hundred percent of themselves to
their dreams! Not by those timid souls who remain
glued to the sidelines, stifled by tradition, and
fearful of losing face or giving offense to the
reigning authorities.Key words Commit! Engage!
Try! Fail! Persist!
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She made us close our eyes and hear the singers
she was passionate about Roberta Flack and
Aretha Franklin. Listen to the joy in their
voices, urged Diane. Its not the words or the
music. They sing with such great passion, such
heart and soul. You can feel how the singers love
what theyre doing. Its not just a job to them.
If you want to excel at anything, you must be
passionate. Otherwise, why waste your time?
Source Lucky Every Day The Wisdom of Diane
Geppi-Aikens, by Chip Silverman)
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How Would You Play Today If You Knew You Could
Not Play TomorrowSource Slogan for Loyolas
lacrosse season, from coach Diane Geppi-Aikens
(Lucky Every Day The Wisdom of Diane
Geppi-Aikens, by Chip Silverman)
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If you ask me what I have come to do in this
world, I who am an artist, I will reply I am
here to live my life out loud. Émile Zola
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Life is not a journey to the grave with the
intention of arriving safely in a pretty and
well-preserved bodybut rather a skid in
broadside, thoroughly used up, totally worn out,
and loudly proclaiming, Wow, what a ride!
anon.
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In Toms world, its always better to try a swan
dive and deliver a colossal belly flop than to
step timidly off the board while holding your
nose.Fast Company /October2003
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I dont think theres anything worse than being
ordinary.American Beauty
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Dream as if youll live forever. Live as if
youll die today. James Dean
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The Re-imagineers Credo or, Pity the Poor
BrownTechnicolor Times demand Technicolor
Leaders and Boards who recruit Technicolor
People who are sent on Technicolor Quests to
execute Technicolor (WOW!) Projects in
partnership with Technicolor Customers and
Technicolor Suppliers all of whom are in
pursuit of Technicolor Goals and Aspirations
fit for Technicolor Times.WSC
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Its only business, not personal IT ALWAYS
IS PERSONAL.
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!
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Why Not Excellence?
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Measures

• WOW!
• Beauty!
• Raving Fans!
• Impact!

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Language matters! Wow! BHAG! Takes your breath
away!
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Astonish me! / S.D.Build something great! /
H.Y.Immortal! / D.O.
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Lets make a dent in the universe.
Steve Jobs
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Cirque du Soleil
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The Experience Economy Work Is Theatre Every
Business a Stage, Joseph Pine James Gilmore
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Legacy!
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TP Your signature is not I work for Dow.
Its, I accomplished INCREDIBLY COOL PROJECT
while I was associated with Dow.Terms
Signature. Portfolio. Projects. Braggables.
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To Be somebody or to Do somethingBOYD The
Fighter Pilot Who Changed the Art of War (Robert
Coram)
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You cant behave in a calm, rational manner.
Youve got to be out there on the lunatic
fringe. Jack Welch
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Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
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Some Do, Some DontI take an heroic (Great
man) view of life-history.
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intrepid, unprincipled, reckless, predatory,
with boundless ambition, civilized in externals
but a savage at heart.
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Herman Melville on JPJ intrepid, unprincipled,
reckless, predatory, with boundless ambition,
civilized in externals but a savage at heart.
from Evan Thomas, John Paul Jones Sailor, Hero,
Father of the American Navy
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Huh?Quiet, workmanlike, stoic leaders bring
about the big transformations.--JC
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Huh?Humility The Surprise Factor in
Leadership bosses with Gung-ho Qualities and
Charisma May Be Out of Fashion Headline/FT/re
JCollins/10.03
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WellingtonNelsonDisraeliChurchillMontgomeryTh
atcher
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Humble Pastels?T. Paine/P. Henry/A.
Hamilton/T. Jefferson/B. FranklinA. Lincoln/U.S.
Grant/W.T. ShermanTR/FDR/LBJ/RR/JFKPatton/Monty/
HalseyM.L. King/C. de Gaulle/M. Gandhi/W.
ChurchillPicasso/Mozart/Copernicus/Newton/Einstei
n/Djarassi/Watson H. Clinton/G. Steinem/I.
Gandhi/G. Meir/M. Thatcher E. Shockley/A.
Grove/J. Welch/L. Gerstner/L. Ellison/B.
Gates/S. Jobs/S. McNealy/T. Turner/R. Murdoch/W.
Wriston A. Carnegie/J.P. Morgan/H. Ford/S.
Honda/J.D. Rockefeller/T.A. Edison
Rummy/Norm/Henry/Wolfie Elizabeth Cady
Stanton/Susan B. Anthony/Martha Cary
Thomas/Carrie Chapman Catt/Alice Paul/Anna
Elizabeth Dickinson/Arabella Babb
Mansfield/Margaret Sanger
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To Hell With Well Behaved Recently a young
mother asked for advice. What, she wanted to
know, was she to do with a 7-year-old who was
obstreperous, outspoken, and inconveniently
willful? Keep her, I replied. The
suffragettes refused to be polite in demanding
what they wanted or grateful for getting what
they deserved. Works for me. Anna
Quindlen/Newsweek
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Well-behaved women rarely make history.Anita
Borg, Institute for Women and Technology
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Jim Collins vs. Michael Maccobyquiet,
workmanlike, stoicvs. larger-than-life
leaders/ egoists, charmers, risk-takers with
big visions Carnegie, Rockefeller, Edison,
Ford, Welch, Jobs, Gates
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Johannes Kepler Quiet humble
stoic??Joshua Gilder Anne-Lee Gilder,
Heavenly Intrigue Johannes Kepler, Tycho Brahe,
and the Murder Behind One of Historys Greatest
Scientific Discoveries
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In Italy for 30 years under the Borgias they had
warfare, terror, murder, bloodshedand produced
Michelangelo, da Vinci and the Renaissance. In
Switzerland they had brotherly love, 500 years of
democracy and peace, and what did they
producethe cuckoo clock.Orson Welles, as
Harry Lime, in The Third Man
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Re-imagine!1.Empower one and all to vigorously
seek WOW! in their work/projects. (Or else.)2.
Encourage the entrepreneurial (Brand You) spirit
in people of all ages lead the parade of those
aiming to Free the Cubicle Slaves.3. Urge
education bureaucrats (From kindergarten to MBA
schools) to emphasize the arts, creativity,
entrepreneurial behavior.4. Seek out the bold,
the strange, the misfits, the dreamersand
welcome their presence in our midst.5. Drag
enthusiasm, passion, Technicolor and bold
commitment out of the closet.6. Be a champion
for Women Roar! Women Rule!7. Underscore the
importance of/stupendous opportunities associated
with the cool new markets women, boomers and
geezers, Hispanics, greenies, wellness.8.
Dramatically re-orient healthcare from
after-the-fact fixes to before-the-fact
attention to prevention-wellness.9. Nurture the
lesser intangiblessuch as design/experiences
and innovationas the prime basis for individual
and enterprise success.10. Support Globalization
as the best/onlyif indeed messypath to maximum
human freedom, security and welfare.11. Fight
bureaucratic rigidities, centralization and
mindless gigantism to the death.12. Swear by the
motto Reward excellent failures punish
mediocre successes.13. Foster a sense of grace
and care in enterprises and organization-client
transactions of all flavors.Why I get out of
bed in the morning/TP/07.12.2004
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All You
Need to Know About Strategy1. Do you have
awesome Talent everywhere? (We are the Yankees
of home improvement here in Omaha.) Do you push
that Talent to pursue audacious Quests?2. Is
your Talent Pool loaded with wonderfully peculiar
people who others wouldcall problems?3. Is
your Board of Directors as cool as your product
offerings and does it have50 (or at least
one-third) Women Members?4. Are Innovation and
Entrepreneurship your primary aims?5. Do you
routinely use hot, aspirational words-terms like
Excellence and B.H.A.G. (Big Hairy Audacious
Goal, per Jim Collins) and Lets make a dent in
the Universe (the Word according to Steve
Jobs)?6. Do you subscribe to Jerry Garcias
dictum We do not merely want to be the best of
the best, we want to be the only ones who do what
we do?7. Do you embrace the new technologies
with child-like enthusiasm/revolutionary zeal?8.
Do you serve customers or go berserk
attempting to provide every customer with an
awesome experience that automatically turns
her/him into a raving fan?9. Are your leaders
accessible? Do they wear their passion on their
sleeves? Is yours a hot place to hang out and
learn cool stuff?10. Does integrity ooze out
of every pore of the enterprise? Is We care
your implicit motto?11. Do you understand
business mantra 1 of the 00s DONT TRY TO
COMPETE WITH WALMART ON PRICE OR CHINA ON COST?
(And if you get this last idea, then see the 10
above!)
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I My calendarPeriod
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Importance of Success Factors by Various
Gurus/Estimates by Tom Peters
Strategy Systems Passion Execution
Porter 50 20 15
15Drucker 35 30
15 20Bennis 25
20 30 25Peters
15 20 35
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In all my lectures, I have taught one doctrine,
the infinitude of the private man. R. W. Emerson