ECT%20455%20E-Commerce%20Web%20Site%20Engineering

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ECT 455E-Commerce Web Site Engineering

• Lecture 5
• Online Marketing
• Site Promotion and Evaluation

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Agenda

• Market News
• Branding, Marketing and Advertising
• Search Engines
• Web Site Promotion
• Web Site Evaluation
• Web Site Cost Analysis
• Hosting Service
• Deliverable E
• Review Deliverable D

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Branding

• What is Brand?
• Name, logo, symbol, user experience?
• How important is branding for e-commerce?
• Brand Equity
• The value of tangible and intangible items
• Customer perceptions, loyalty
• Transferable to the Web
• Internet