Bloom the Flower Company

1
Bloom the Flower Company

• Artur Sarkisyan
• Oakley Tyler
• Emily Ward

2
Outline

• Executive Summary
• Our Vision
• Location
• Purpose and Approach
• Marketing Strategy
• Advertising
• Operations
• Finances
• Future Potential
• Conclusion

3
Executive Summary

• Purchasing Bloom the Flower Company
• New Location
• Unique Features
• Successful Business
• Potential for Growth

4
Our Vision

• Relationships
• Focus on the customers
• Incorporation of flowers into daily life
• Atmosphere
• Unique
• Inviting
• Comfortable

5
Interior
6
Location

• Downtown Seattle
• Advantages
• Heavy Foot Traffic
• High Population
• Easy Advertisement
• Disadvantages
• High Competition
• Expensive Lease

7
Purpose and Approach

• Full Service Flower Shop
• Delivery
• Call In Orders
• Online Orders
• Drive-Thru Pick-up System

8

• Drive-Thru convenient for
• Quick pick-ups from call in orders
• Last minute flowers for dates
• Forgetful boyfriends, husbands, sons, etc.

9
Marketing Strategy

• Our Products will be
• Conveniently Available
• Competitively Priced
• Uniquely Promoted

10
Advertising

• Contracts with Wedding Planners
• Bridal Fairs
• Online
• Send Business Cards to offices and funeral homes
  nearby
  
• Student Specials
• Word Of Mouth
• Flower Conferences

11
Window Display

• Heavy Foot-Traffic Area
• Free Advertising
• Eye Catching

12
Operations

• Partnership
• Supervisor
• Division of Tasks
• Flowers

13
Wholesale Flowers

• Most efficient for our location
• No room for greenhouse
• Low Prices
• No need to hire extra help to maintain
  greenhouse
  
• Trial and Error

Northwest Wholesale Florists, Inc 400 Fairview
Avenue, North Seattle, WA 98109 Work Phone
[phone] Fax [phone]
14
Division of Tasks

• Artur
• Deliveries
• Maintenance
• Packaging
• Oakley
• Floral Design
• Consultations
• Maquilla
• Advertising
• Inventory
• Emily
• Management
• Ordering from Wholesalers

15
Other Employees

• Part Time Receptionist
• Bookkeeping
• Answering phones
• Taking orders from phone and internet
• Helping wherever its needed

16
Finances

• Annual Income Statement for a non startup year
• Useful for seeing how profitable our business
  will be in the future
  
• Includes researched estimates of
• Costs of supplies i.e. vases and decorations
• Miscellaneous Charges i.e. delivery truck
  maintenance

17
Prospective Annual Income Statement

• EXPENSES
• Water/Electricity 6,000
• Packaging 6,000
• Supplies 36,000
• Technology Upkeep 720
• Miscellaneous 7,000
• Rent 14,400
• Delivery Truck Gas 4,800
• Advertising 2,000
• Salary (Bookkeeping) 10,000

Total 132,120
18
Prospective Annual Income Statement

• Total Income
• Sales 250,00
• - Total Expenses
• 250,000
• 132,120
• 117,880 Profit

19
Future Potential

• Opportunity for Growth
• Experiment with what works for our business
• National Recognition
• Starbucks of Flower Shops
• Personal Touch

20
Conclusion

• Bloom will be a successful business
• Profitable
• Popular with customers
• Great customer/employee relations
• High Recommendation for investment of this
• establishment