Commercial Recreation - PowerPoint PPT Presentation

1 / 50
About This Presentation
Title:

Commercial Recreation

Description:

Provide services & facilities that government can not provide. ... 17. Shopping Center/Mall. 18. Franchise hotel/motel. Success rate of businesses ... – PowerPoint PPT presentation

Number of Views:228
Avg rating:3.0/5.0
Slides: 51
Provided by: Recre
Category:

less

Transcript and Presenter's Notes

Title: Commercial Recreation


1
Commercial Recreation
2
Why are recreation businesses important to
tourism?
  • Provide services facilities that government can
    not provide.
  • Add diversity to the tourism experience.
  • Add local character to tourism.
  • Extend economic impacts of tourism into local
    communities.
  • May become primary or secondary destinations.

3
Types of commercial recreation businesses
  • Sole proprietorship
  • Partnership
  • General partnership
  • Limited liability partnerships (LLP)
  • Corporations

4
Sole proprietorship
  • Single owner
  • Owner has control over all assets.
  • Owner makes all decisions.
  • Owner assumes all risk.

5
General partnership
  • Two or more owners
  • Assets generally split between owners.
  • Owners share decision-making.
  • All owners assume risk.

6
Limited liability partnerships (LLP)
  • Limited Liability Partnership Certificate (DOS)
  • One owner has decision-making ability and assumes
    most of the risk.
  • Partners assume risk only up to the amount they
    invest in the business.

7
Corporation
  • An incorporated business managed by a board of
    directors.
  • Assets owned by investors or stock owners.
  • Corporation (not individual investors) assumes
    all risk.

8
Examples of commercial recreation businesses
  • Campgrounds
  • Charter boats
  • Guide services
  • Rec. equipment rental services
  • Accommodations
  • Downhill skiing areas
  • Concessionaires
  • Agritourism businesses

9
Order of appearance of commercial enterprises
  • 1. Gas station
  • 2. Bar
  • 3. Small grocery
  • 4. General store
  • 5. Family-owned hotel/motel
  • 6. Cafe/Diner
  • 7. Gift shop
  • 8. Restaurant
  • 9. Cottages/Resort

10. Coin laundry 11. Bank 12. Large
supermarket 13. Pharmacy 14. Sporting goods
store 15. Antique store 16. Bakery 17. Shopping
Center/Mall 18. Franchise hotel/motel
10
Success rate of businesses
  • Business types First year Fifth year
  • Vegetable crop production 93 69
  • Travel agencies 88 55
  • Restaurants/snack bars 79 40
  • Home-based workers 83 49

11
Factors affecting commercial recreation businesses
  • Negligence
  • The failure to implement reasonable precautions.
  • Liability
  • Being responsible for a negligent act.

12
Factors affecting commercial recreation businesses
  • Insurance
  • General business
  • Liability
  • Private home owner
  • Special rider
  • Umbrella

13
Factors affecting commercial recreation businesses
  • Access for people with disabilities
  • Americans with Disabilities Act of 1990 (ADA)
  • Set requirements standards for new public
    construction
  • Readily achievable removal of barriers in
    existing public facilities
  • Applies to all disabilities mobility, visual,
    hearing, cognitive

14
ADA Priorities
  • 1 - Accessible entrance
  • 1 accessible parking space per 25 spaces
  • Ramp slope 1 rise 12 length
  • Door width of 32 minimum
  • 2 - Access to goods services
  • 3 - Rest rooms
  • 4 - Any other measures necessary

15
Factors affecting commercial recreation businesses
  • Marketing and promotion
  • Business owner may not understand how to
    market/promote business
  • Marketing data may be difficult to obtain
  • Collection evaluation of business data is
    costly and time consuming

16
Factors affecting commercial recreation businesses
  • Privacy
  • Security

17
Factors affecting commercial recreation businesses
  • Competition
  • NAFTA
  • Local competitors

18
Factors affecting commercial recreation businesses
  • Regulations and permits
  • DBA (Doing Business As) form (County Clerk)
  • Licenses
  • Business certificates (DOS)
  • Health code (DOH)
  • Fire safety code (DOS)
  • Zoning (local)

19
Factors affecting commercial recreation businesses
  • Tax identification number (IRS)
  • Taxes
  • Federal income
  • State income
  • City income
  • Excise
  • Self-employment (similar to social security)
  • Sales (some products, admissions, accommodations)
  • Lodging (Bed)

20
How can businesses link to tourism?
  • Promotional efforts
  • County/State guidebooks
  • Motorcoach tours
  • Packaging with other businesses attractions
  • Promoting through chambers trade associations
  • Promote local tourism opportunities at business
  • Planning efforts
  • County/Regional tourism planning committees
  • Town boards

21
Agritourism
  • Tourism that promotes farm-based attractions and
    resources to visitors for recreational purposes.

22
Alasa Farms, Alton, NY
23
Old MacDonalds Farm, Sackets Harbor, NY
24
Corn maze
25
Clausen Farms, Sharon Springs, NY
26
1999 NYS Agritourism Study
  • Business owner survey
  • 2000 surveys
  • Customer survey
  • 6 businesses
  • 299 surveys

27
Percent of respondents by business type
n645
28
Percent of respondents by NYS tourism region
5.6
7.9
9.8
9.9
27.0
9.6
6.5
7.3
11.3
5.0
n645
29
Estimated income profit
  • Total estimated gross income
  • 210.87 million
  • Total estimated net profit
  • (income expenses profit)
  • 25.77 million
  • Average estimated net profit per business
  • 12,347

n399
30
Cost-effective Advertising
31
Where do customers come from?
n569
32
Age of visitors
  • Children 11
  • Teens 7
  • 20-39 years 28
  • 40-54 years 31
  • 55 23

33
Other visitor demographics
  • Group size 2-4 people
  • Length of stay Day trips (79)
  • Gender Females (57)
  • Males (43)

34
Top 5 other activities customers participate in
  • Visiting parks
  • Attending festivals
  • Camping
  • Visiting historic sites
  • Fishing

35
What do customers look for?
n267
36
Top 5 activities customers would like to
participate in
n267
37
Conclusions
  • The focus of all commercial recreation businesses
    should be the EXPERIENCE!
  • To be successful...
  • businesses must develop a UNIQUE identity.
  • businesses must maintain a QUALITY experience.
  • businesses must work together with TPAs.

38
Questions?
39
Heritage Tourism
  • Tourism that promotes attractions and resources
    related to the heritage and traditions of the
    people of an area.

Oswego Canal, Phoenix, NY
40
World Heritage Sites
  • Natural sites or cultural monuments of
    exceptional universal value.
  • Designated by United Nations Educational,
    Scientific, Cultural Organization (UNESCO)
  • Managed by the federal agencies of the country in
    which they are located
  • 690 sites worldwide (529 cultural, 138 natural,
    23 mixed)

41
Mesa Verde National Park
42
Ellis Island the Statue of Liberty
43
Skellig Michael, Ireland
44
Taj Mahal, India
45
Redwoods National Park, CA
46
National Heritage corridors areas
  • Areas with nationally significant
    heritage-related attractions and resources.
  • Managed by USDI National Park Service
  • Designated by Congress

47
Blackstone River National Heritage Corridor, MA
RI
48
Erie Canalway National Heritage Corridor
49
Questions?
50
Homework 3
  • Find a website that promotes a natural area
  • Is the location being promoted an ecotourism or
    nature-based tourism destination?
  • Community involvement?
  • Low impact activities?
  • Educational component?
  • Careful monitoring of site?
Write a Comment
User Comments (0)
About PowerShow.com