Tourism

1
Tourism

• Prepared by
• Wong Ying Wai, Jackie
• Lam Oi Ping, Shanny
• Ko Wai Chun, Erica
• Shum Chit,Christy

2
Tourism Performance
Months Visitor Arrivals (2001) Visitor Arrivals (2002)
July 1,174,565 1,368,693
August 1,241,246 1,501,078
September 1,052,860 1,370,279
3
Hotel Room Occupancy
Months 2001 () 2002 ()
September 74 83
January - September 78 82
4
Three-pronged strategy in promoting tourism
development

• To promote Hong Kong as an attractive tourist
  destination
• To develop and improve tourism infrastructure,
  facilities and products
• To improve Hong Kongs tourist friendliness
•     
•       
•      

5
A key component in this strategy

• Disney Land

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Phase One Development

• Occupy 126 hectares at Penny's Bay
• Expand to 180 hectares at a future date
• Planned to open in 2005
• Include a Disney theme park, a Disney themed
  resort hotel complex, and a retail, dining and
  entertainment centre

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Benefits to Hong Kongs Economy

• Expected to attract 3.4 million incoming tourists
  (including 1.4 million additional tourists) in
  its first year, rising to 7.3 million (including
  2.9 million additional tourists) after 15 years
• Estimate additional spending by tourists
  will amount to 8.3 billion in Year
  1, rising to 16.8 billion per
  annum in Year 20 and beyond

8
Benefits to Hong Kong's Economy

• A vote of confidence in our city and our future
• Enhance Hong Kong's image as a vibrant and
  cosmopolitan international city

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Other projects

• An international wetland park at Mai Po Marshes
  in northwestern New Territories
• A new world-class performing arts venue in
  Kowloon
• A cable car system on Lantau Island, linking Tung
  Chung to the Big Buddha
• A 500 million 'Adventure Bay' attraction at
  Ocean Park on Hong Kong Island
• Development of a 'Fisherman's Wharf' in Aberdeen
• New waterfront promenades on both sides of the
  harbour
• Improvements to tourist attractions in Central
  and Western

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What is QTS Scheme?

• Hong Kong Tourism Board has established the
  Quality Tourism Services (QTS) Scheme for
  visitors easy identification of quality services
  in the retail and restaurant sectors in Hong Kong
• More than 2500 establishments have been
  accredited for joining the scheme and are
  eligible to display the QTS decal for easy
  recognition by visitors

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The Scheme aims to

• Assist visitors and local customers to identify
  quality tourism service providers
• Strengthen the capability of all service
  providers to achieve value-added performance in
  support of the tourism industry
• Give recognition to those applicant organizations
  that have fulfilled the prescribed criteria

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The Scheme aims to

• Assist service providers to conduct
  self-assessments and to identify areas where
  there are gaps in performance in order to make
  continual improvements
• Elevate Hong Kongs tourism service standards in
  order to strengthen Hong Kongs reputation as a
  Shoppers Paradise and the Culinary Capital of
  Asia

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The tourism Board also promotes service quality
through

• Be A Good Host
• campaign

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SHOPPING IN HONG KONG
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• What ever you wish, you will be able to find it
  in one of Hong Kong's thriving shopping areas.
• When it comes to a serious shopping experience,
  Hong Kong has everything in abundance!!!

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• Hong Kong's well-designed
• shopping mega-malls cater to every taste and
  budget.
• Biggest and brightest malls play host to fashion
  shows, previewing the very latest trends from all
  around the world.
• Hong Kong shopping malls, department stores and
  designer boutiques offer an amazing contrast to
  the bustling open-air markets nestled among the
  towering skyscrapers.

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POPULAR SHOPPING DESTINATIONS

• TEMPLE STREET in Yau Ma Tei
• LANDMARK, STANLEY STREET, LI
  YUEN STREET in Central
• SPRING GARDEN LANE in Wan Chai
• TIMES SQUARE CENTRE, CAROLINE CENTRE, WORLD
  TRADE CENTRE in Causeway Bay
• TAIKOO SHING in Tai Koo
• STANLEY in Aberdeen
• OCEAN TERMINAL in Tsim Sha Tsui

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low-priced well-brandedWide range
of products...
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Six MUST BUY FIGURE

• HANDICRAFTS
• CHINESE TABLEWARE
• CHINESE TEA
• CHINESE ASSORTED CAKES
• CHINESE CLOTHING
• GOLD JEWELLERY

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In order to attract visitors, quality service is
a must!!!
21
The Hong Kong Tourism Board rewards local
enterprises that provide exemplary service and
help to raise Hong Kong's profile as a
world-class city with the Hong Kong awards for
services.
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other benefits

• 100 REFUND GUARANTEE SCHEME
• DUTY FREE PRICES
• CURRENCY EXCHANGE

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TOURISM CAMPAIGN MAKES HONG KONG TO
BE AN ASIAN FAVOURITE CITY!!!
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Tourist Spots
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Mai Po Nature Reserve

• Located in Bordering Deep Bay in the northwestern
  New Territories
• A wetland of international importance protected
  under the international Ramsar Convention on
  wetland conservation

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Characteristics

• Located in the centre of the wetland and has
  achieved international significance
• As many as 430 species of bird have been recorded
  in the area
• The migrating birds forage in the vicinity of Mai
  Po and Inner Deep Bay Wetlands, rebuilding their
  strength on the fish, shrimps and crabs among the
  mangrove

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Tours

• The WWFHK organizes guided
• tours into the wetlands for the public
• The tours include a visit to the three-
• storey tower hide
• Conducted in either English or
• Cantonese
• Held every Tuesday, Thursday
• and Sunday from October to
• April, lasting approximately five
• hours

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The Peak

• Hong Kong is rightly famed all over the world for
  the stunning views from The Peak
• It has been enhanced by one of Hong Kong's most
  imaginative and futuristic buildings, the
  seven-storey Peak Tower, an all-in-one viewing,
  dining and entertainment centre

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Superb attractions.

• Stunning night scene
• 'Peak Explorer' with moveable seats in a
  spaceship setting that creates hair-raising
  virtual adventures
• 'Believe It Or Not Odditorium displays more than
  500 weird and wonderful exhibits
• Madame Tussaud's Hong Kong displays more than 90
  highly life-like figures of the famous and
  infamous
• a wide range of restaurants and food outlets plus
  novelty shops

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Transportation Peak Tram

• The Peak is served by a modern funicular railway,
  whose sturdy carriages seem to assume
  near-perpendicular angles as they giddily whisk
  passengers up to the top

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Big Buddha

• Gazing on the Po Lin Monastery from its hillside
  site at Ngong Ping on Lantau Island
• Unveiled in 1993
• The largest bronze Buddha in the world
• (26.4m high, weighing 220 tonnes)

unveiled in 1993
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Superb attractions

• Po Lin Monastery containing abundant sutra
• Provide vegetarian diet in a large scale Buddhist
  sanctuary
• The only one tea shop in HK
• See the sunrise on Lantau Peak

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Transportation

• Take a ferry to Silvermine Bay (Mui Wo) from the
  Central Pier, and Bus No 2 to Po Lin
• Take the MTR to Tung Chung station, and Bus No 23
• Cable car from Tung Chung to Ngong Ping in the
  future