Mel Medina

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Mel Medina Senior Product Marketing
Manager Professional Video Broadcast Production
Systems Division Sony Electronics
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What is HDV?

• HDV is a new video format that records High
  Definition pictures onto a standard DV tape
  media,offering significant enhancements over the
  DV format on which it is based.
• HDV is a convenient and cost-effective step up to
  the benefits of High Definition acquisition,
  providing an ideal migration path from DVCAM for
  videographers, independent film- makers,
  corporate and other professional users.
• Offering simple connectivity via i. LINK, HDV is
  the perfect partner for a variety of PC-based
  non-linear editing solutions from Sony and other
  vendors.

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HDV Format Comparison
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ATSC DTV Standards
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HDV Format Positioning

• What is Sony HDV?
• Sony HDV camcorders and VTRs record 1080 line
  resolution. They feature an on-board
  downconverter, allowing output of either HD or SD
  signals for seamless integration into any
  existing production infrastructure.
• Sony is able to offer HDV/DVCAM/DV recording and
  playback on the same HDV camcorder or VTR.
• The size and weight is comparable with DVCAM,
  making Sony HDV products compact and easy to use.

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HDV Format Positioning

• Entry level HD (High Definition) solution
• HDV format is positioned different from (lower
  than) HDCAM
• Picture Quality, Performance, Price range
• Easy to incorporate HDV into an HDCAM environment
  via an external converter.
• HD quality as added value onto current DVCAM
• HDV products are positioned as the top end of the
  current DVCAM line-up
• SD to HD easy migration is offered with
  sufficient flexibilities
• HDV / DVCAM / DV switchable recording
• Built-in down conversion from HD to SD
• Utilizes existing DV cassette media
• Utilizes existing i.LINK (IEEE1394) based
  infrastructure

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HDV Product Comparison
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HDV NLE Partners

• Vegas (SPDM)
• Avid
• Adobe
• Apple
• Pinnacle
• Canopus
• Ulead
• Sobey

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Professional HDV Camcorder

• Worlds First 1080i HDV 3CCD Camcorder
• Three 1/3" 169 newly developed Super HAD CCD
  Imagers, 1.12M Pixels Gross
• High quality 12X Optical Zoom Carl Zeiss
  Vario-Sonnar T Lens
• 14 Bit DXP (Digital Extended Processor) combines
  14 bit A/D converter with an advanced camera
  processing system
• HDV 1080 60i/50i 30fps, 25fps, 24fps w/23
  pulldown recording capability
• Switchable HDV/DVCAM/DV Format Recording
• 3.5 169 Hybrid LCD Display (250K Pixels)
• Large 169 Color B/W switchable EVF
• Balanced Audio XLR input connectors (x2)
  w/Selectable 48V Phantom Power

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Many Newly Developed Devices Features
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MPEG Real Time Encode System
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Three 1/3 Super HAD TM CCDs

• Aspect 169
• Total pixels approx. 1.12M pixels
• Effective pixels approx. 1.04M pixels
• Minimum Illumination 3 lux
• Interlace scan

Super HAD CCD
3CCD Camera System
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14bit HD DXP Digital Extended Processor
Advanced Camera Processing


Processing of large HD data
Precise picture realization
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High Quality Lens
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3.5 169 Hybrid LCD Panel
Size 3.5 inch(169), 2.9 inch
(43) Pixelsapprox. 250K 1120(H)225(V)
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Large 169 EVF
Large Eye Cup (Supplied Accessories)
LCD Panel 0.44 inch
EVF
Color and B/W Selectable
Simultaneous use of LCD EVF
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High Quality Audio System

• Stereo Microphone
• Wide Range Stereo Microphone
• Reduction of wind and mechanical noise with new
  digital processing circuit

Stereo Microphone

• XLR Audio Connectors
• Audio features such as Rec Channel Select and
  Input Level are adjusted by menu.

XLR audio Connectors
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Selectable HD/SD REC PLAY
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60i/50i Switchable
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Down Conversion System
60Hz (NTSC) Mode
HD
SD
Only play back for JVC 720/30p
50Hz (PAL) Mode
HD
SD
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Precision 169 SD Recording
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Solutions for SD Operation
Down Conversion from HD to SD
DVCAM / DV(SP) Rec Play
Precision 169 SD Recording
SD
HD
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HVR-Z1U Camcorder

• New Advanced Features

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Shot Transition
NEW
Automatic transition
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Shot Transition
How to use
Shot Transition Button
and
Check the status
Execute!
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Shot Transition
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Shot Transition
Transition Type
Transition Time 215 Sec
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Picture Profile
ADVANCED
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Picture Profile
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Assign Buttons
NEW

• 6 user assignable buttons for quick access to
  frequently used functions.

INDEX MARK
AUDIO DUB
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Manual Iris
ADVANCED

• Aperture can be adjusted by rotating the new IRIS
  dial.

F1.6F11 (24 steps)
IRIS Dial Rotation Direction
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Manual Gain
ADVANCED

• Several gain levels can be selected from GAIN
  switch, by assigning each level in advance.

Gain Button
GAIN switch (H/M/L)
Three positions H(18dB) / M(9dB) / L(0dB)
default settings 0/3/6/9/12/15/18dB are
available
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Manual White Balance
ADVANCED
WB Preset 3 sets of preset white balance values
can be selected according to the light of the
recording scene. OUTDOOR 5800K INTDOOR 3200
K MANUAL 3200-7500K
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Expanded Focus
NEW

• Focus can be easily confirmed during manual
  focusing

-The center of the screen is magnified by
approximately two times. -Only pictures of LCD
VF are magnified.
Expanded Focus Button
LCD VF
LCD VF
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Peaking
NEW
Peaking ON
Peaking OFF
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Zebra Indicator
ADVANCED
100 -Appears in all areas of brightness
signal over 100 .
70100 -Appears in areas within 5 Ex. 70?
6575
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Status Check
NEW

• The setup value of the following items can be
  checked in the standby mode or during recording

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Personal Menu
NEW

• Frequently used menu items can be quickly
  accessed from Personal Menu

Menu items of the users choice can be assigned
to Personal Menu.
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Battery Info
NEW

• The batterys current charge level and its
  current remaining recording time can be checked
  when the power is turned off.

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Sony HDV

• Beyond just 24

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CinemaTone
NEW
Cinematone Gamma 1
Cinematone Gamma 2
OFF (Video Gamma)
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CinemaTone
NEW
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CinemaTone
NEW
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CineFrame
NEW
60Hz (NT) mode
50Hz (PL) mode
CineFrame24
CineFrame25
OFF (50i)
CineFrame30
All modes are created from 50i picture, not 25p.
OFF (60i)
All modes are created from 60i picture, not 24p.
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9 Combinations
CinemaTone Gamma
CineFrame
CinemaTone Gamma 1
CinemaTone Gamma 2
OFF (Video Gamma)
9 Patterns
At the 60i Mode
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Cinema-like Pictures
CineFrameTM

CinemaTone GammaTM
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Major Advantages over Consumer Camcorder

• 60i / 50i switchable
• Color Equalizer feature
• HDV / DVCAM / DV record capability
• Two XLR connectors with switchable 48V phantom
  power
• Independent audio REC levels
• Timecode w/User Bit function PRESET, FREE RUN,
  REC RUN, REGEN, DF, NDF

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Major Advantages over Consumer Camcorder (Cont.)

• 6 User assignable buttons
• B/W color selectable EVF
• Simultaneous use of EVF and LCD
• ALL SCAN mode
• AE OVERRIDE feature
• BLACK STRETCH
• Selectable SETUP levels

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Major Advantages over Consumer Camcorder (Cont.)

• Microphone settings
• Independent WIND NOISE On/Off
• Selectable internal stereo mic sensitivity
• Independent channel selection for XLRs
• Independent channel AGC On/Off
• Independent MIC/LINE selection of XLRs
• Independent channel selection o trim levels

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Major Advantages over Consumer Camcorder (Cont.)

• 43 output
• Squeeze
• Letterbox
• Edgecrop
• 43 viewfinder marker
• Safety Zone display
• AF Assist function
• External REC control

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Major Advantages over Consumer Camcorder (Cont.)

• Outdoor WB level shift
• HyperGain (past 18dB adaptive)
• Quick record feature
• ALL DISP OFF function
• Selectable Zoom display
• Selectable peaking level and color
• EXPANDED FOCUS OFF feature

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Major Advantages over Consumer Camcorder (Cont.)

• Date record capability
• Diverse audio monitoring
• 48kHz / 32kHz audio recording selection (SD)
• Audio Lock mode for DV SP
• Audio limiter ON/OFF
• MIC noise reduction feature
• 2 CinemaTone settings

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Major Advantages over Consumer Camcorder (Cont.)

• SHOT TRANSITION start timer
• Skintone level control
• 480p component output
• Selectable audio output level
• Selectable audio output mode for i.LINK
  downconversion (LOCK/UNLOCK)
• Two color bar types (SMPTE Grayscale type)
• Hours meter

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HVR-Z1U Main Specifications
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Supplied Accessories
Hood with a lens cap
NP-F570
RMT-841
Shoe Adaptor
AC-VQ850
Component Video Cable
Large Eye Cup
AV Cable
Carrying Belt
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New Accessory shoulder brace
VCT-FXA
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Shoulder Brace VCT-FXA
Shoulder brace can be used while shooting with
both EVF and LCD panel use
1) Release the lever 2) Pull out shoulder pad
Very compact and integrated to camcorder.
Tripod can be attached to bottom of shoulder
brace.
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Professional VTR

• Key features of professional VTR
• Switchable HDV/DVCAM/DV Format Recording
• HDV 720/30p Playback (no 720P recording)
• 60i / 50i (NTSC / PAL) Switchable
• Built-in HD to SD Down Conversion
  (50i/60i/30F/25F)
• Built-in 3.5 169 Hybrid LCD Panel
• Audio Level Meter (On-Screen)
• Audio REC Level Adjustment
• Headphone Jack
• Input Select Switch
• Component Video Output Connectors

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Key features of professional VTR (cont.)

• Time Code Functions
• Preset
• UB Preset
• REC RUN / FREE RUN
• REGEN / PRESET
• UB TIME
• Audio Dub Capability

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Key features of professional VTR (cont.)

• Index Mark In Function
• Diverse I/Os
• Composite IN/OUT (RCA type)
• S-video IN/OUT
• HDV/DV i.LINK
• Component OUT (RCA type)
• RCA type audio I/O
• LANC Control Capability

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Key features of professional VTR (cont.)

• Fan-less Operation
• 7.2V DC L Battery Operation
• AC / DC Adaptor Operation
• Battery Charging on VTR
• Mini DV Cassette ONLY
• Vertical Horizontal Operation

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VTR Rear Panel
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Size Comparison
HVR-M10U
DSR-11
DSR-25
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Product Availability Pricing

• Available Feb., 2005
• HVR-Z1U 5,946.00
• HVR-M10U 3,950.00

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Thank You
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SONY
SONY