Serials and Documents Library 155

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Serials and DocumentsLibrary 155

• Highline Community College
• Stephen C. Litster
• Fall, 2002

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First, a questionWhat do all these entities
have in common?

• The Atlanta Hawks
• Warner Brothers
• Netscape
• People
• HBO
• Life
• Time
• DC Comics
• Sports Illustrated

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They are all part of

• AOL-Time Warner, Inc.

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Time MagazineNovember 18, 2002
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Its important to distinguish

• Time, Inc. is part of AOL-Time Warner, Inc.
• Q. How many regular frequency titles does
  Time, Inc. publish?
• A. 140, with 298 million readers

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We all know time has been around a long timejust
how long?

• In 1918, Henry Luce and Briton Hadden were
  sophomores at Yale. They were amazed at the
  ignorance of current events displayed by soldiers
  at their army officers training camp in South
  Carolina. Their trails met again in the fall of
  1921, when they joined the Baltimore News.

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Continuing 0n

• They both resigned in Feb. of 1922 to go to
  New York to pursue their dream of creating a new
  vehicle of informing Americans about national
  and international events. It took them over a
  year and a half to raise 87,000. Their plan, as
  related in their prospectus, was to report all
  the weeks important news in a brief and
  organized fashion.

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More

• They aimed for one hundred articles of four
  hundred words or less. They determined to make
  clear which positions the editors thought were
  stronger. They sought to oppose the interference
  and rising cost of government and to promote new
  ideas.

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March 3, 1923

• The first issue was 28 pages, featured
  retiring Congressman Joe Cannon, and sold for the
  rather high price of fifteen cents. There were 22
  departments and as would become standard policy,
  all articles except one were anonymous. The
  magazine fought for its life in the first three
  years, but circulation reached 111,000 in 1926.

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Lets look at some current stats!

• There is no better way to do that then to pay a
  visit to our good friends at Ulrichs!
• And lets see if we can get lucky with the folks
  at the Library of Congress.

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Influence and Impact

• It has influenced the style of newswriting.
• Politically, it has helped elect presidents, pass
  legislation, mold public opinion, and shape
  foreign policy.
• Times success has led its parent company to
  found other publications such as Fortune (1930),
  Life (1936), and Sports Illustrated (1954).

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Lets not forget

• It is read by more than 180,000 teachers and
  reaches more than 4 million kids in K-6. Its
  known as
• Times Man of the Year is a regular part of
  newscasts upon its announcement.

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Reviews

• From Magazines for Libraries (Katz Katz N.Y.
  Bowker c1982) Both Time and Newsweek have
  detailed table of contents, listing a wide
  variety of stories on every conceivable facet of
  life in the U.S. Both also feature good to
  excellent culture material, including film,
  drama, and book reviews.

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Some readers reviews

• Amazon. Com had a fascinating list of 29 reader
  reviews.
• When did you last read it (or at least leafed
  through it) and what do you think?

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Books About Time

• Baughman, James L. Henry R. Luce and the Rise of
  the American News Media.
• Busch, Noel F. Briton Hadden A Biography of the
  Co-founder of Time.
• Elson, Robert T. Time Inc. The Intimate History
  of a Publishing Enterprise.
• Elson, Robert T. The World of Time, Inc. The
  Intimate History of a Publishing Enterprise.

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More Books

• Kobler, John. Luce His Time, Life, and Fortune.
• Luce, Henry. The Ideas of Henry Luce.
• Swanberg, W. A. Luce and His Empire A Biography.

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Its Time to come to

• The End