Starbucks Corporation

1
Starbucks Corporation

• Alok R. Pandya
• CIS 55 402
• 14th February, 2005

2
Timeline and History

• 1971 Starbucks opens its first location in
  Seattle's Pike Place Market.
  
• 1992 Completes initial public offering with
  Common Stock being traded on the
  NASDAQ National Market under the trading
  symbol "SBUX.
• 2003 Encourages more than 50,000 hours of
  partner and customer volunteer time and
  contributes 500,000 to nonprofit
  organizations across the United States
  and Canada through Make Your Mark
  volunteer program in September.
• 2004 Extends partnership with Conservation
  International for 2.5 million loan fund
  providing coffee farmers access to
  affordable credit.

3
Mission Statement

• Provide a great work environment and treat each
  other with respect and dignity.
  
• Embrace diversity as an essential component in
  the way we do business.
  
• Apply the highest standards of excellence to the
  purchasing, roasting and fresh delivery of our
  coffee.
  
• Develop enthusiastically satisfied customers all
  of the time.
  
• Contribute positively to our communities and our
  environment.
  
• Recognize that profitability is essential to our
  future success.

4
Various Blends Of Coffee Sold by Starbucks
Corporation
5
Company Profile
6
Stock Chart Range Two Years
STOCKS ARE UP!
7
Direct Competitors Of Starbucks Corporation

• Caribou Coffee Company Inc.
• (Privately Held)
• Diedrich Coffee
• Dunkins Brand, Inc. (Subsidiary or Division)

8
Awards And Accolades

• The Stafford Award for Corporate Leadership in
  recognition of the companys sensitive reuse of
  older spaces within cities Scenic America May
  13, 1997
• National Leadership Award for philanthropic and
  educational efforts to battle AIDS AIDS Action,
  Washington, D.C. April 5, 1999
  
• Interbrand Magazine named Starbucks one of 75
  great global brands in the 21st century 2000
  
• Named as one of 100 Strongest Global Brands
  Business Week July 2001
  
• One of The 100 Best Companies to Work For
  Fortune 1998, 1999, 2000, 2002, 2003 and 2004
  
• Starbucks named among the "10 Most Impactful
  Global Brands" by Brandchannel.com
  
• "Most Admired Company in the Food Services
  Category Fortune 2001 and 2002