Web Viewer Introduction

1
Web Viewer Introduction
Suneet S. Tuli DataWind Corporation suneet_at_datawin
d.com 514-248-2839
2
Point of Pain

• Problems
• Mobile cellular bandwidth is slow
• 2G is only 8-10kbps
• 2.5G/3G (GPRS/1X) are really only 10-25kbps
• But average web pages range from 100-800KB
• Mobile screens are too small
• Mobile devices have insufficient memory
  processing power
• Memory and processing power limitations do not
  allow a full web experience (Java applets, java
  scripts, animated images, font colors, plug-ins,
  XML, DHTML etc. etc.)

3
Compromised Solutions

• Current Industry Solutions
• Content Elimination Removal of graphics, and
  content from the page
• The Compromise The web looks nothing like the
  real thing and most useful content is lost.
• Content Scrunching Reformat reposition content
  to fit an a form factor that was never meant for
  the web
• The Compromise Very very slow, pages still
  dont look like the real thing, limited browser
  functionality.

4
Introducing the DataWind Web Viewer
An untethered (Bluetooth enabled) cell-phone
accessory, that
Delivers the full internet (real HTML pages,
graphics, java applets, etc.)
þ
On a full VGA-width 640 pixel screen
þ
In 5 to 7 seconds (on 2G networks, but becomes
even faster on 2.5G 3G)
þ
Yet small and thin enough to fit in your pocket
þ
At a suggested retail price of 99 monochrome
(179 color)
þ
5
Product Positioning

• A cell-phone
• Slow, limited access on tiny screens with arcane
  data-entry

Phones with data functions
Different products, different applications But
not appropriate for web-access

• A PDA pretending to be a cell-phone
• Slow, limited access on small screens

PDA/ Phone Combos
Introducing the first truly mobile solution for
interactive wireless web access

• A dedicated web-access device, sold as a
  cell-phone accessory
• Providing full web-access on a VGA-width screen
  at a blazingly fast speed.

Cell-Phone Accessory DataWind Web Viewer
6
Web Experience
Until now, nobody has delivered
the real-web to a mobile environment.



T
-
Mobile/Danger

Handspring Treo 180
Pocket PC Phone
SideKick

(Blazer Browser)

Edition

249 to 425

449

549

240x120 pixels

160x160 pixels

320x240 pixels

Does not allow access to
Cannot view Java applets,
Squished and
Java based web sites, most
JavaScripts, image maps,
transcoded web page to
web
-
based Email, most chat
animated images,
fit small screen.
Broad
sites, most foreign
language
background colors/image,
support of
web viewing
sites and other new
-
font colors, stylesheets or
functions, but slowest
generation functions of the
plug
-
ins.

browser of those
web.

compared.


7
DataWind
640x240 pixels
Screen
Resolution
Pocket PC
240x320 pixels
Most web pages are designed
for a 640 pixel screen.
Unfortunately, most PDAs
have screens that are too small
to render and display a full
web-page width, without having
SideKick
to squish/re-format or scroll
240x120 pixels
horizontally.
DataWind offers the only full
Treo
VGA-width web access device
160x160 pixels
at an affordable price.
8
The alternatives deliver squished,
transcoded web pages to fit
small screen form factor.
VS.
Content Matters
9
Speed Matters
Download Time (seconds)
7
DataWind
(Measured on CDMA or GSM networks.
Proportionally faster on GPRS 1X)
49
Treo 180
(Measured on a GPRS network)
57
SideKick
(Measured on a GPRS network)
87
Pocket PC
(Measured on a GPRS network)
Download speeds for the CNN website.
10
Coverage Matters
U.S. Landmass Cellular Coverage 1G 96 2G
30 2.5G 10
Backward Forward Network Compatibility Means
Real Ubiquity
11
Data
8.87
Consumption
(MB)
Pocket PC
As 2.5G 3G networks charge
for data consumption by the
4.37
4.36
megabyte, DataWinds solution
results in real savings.
Handspring - Treo
T-Mobile SideKick
SideKick
DataWind
Treo 180
Pocket PC
0.89
DataWind
Cumulative Data Consumption Over 100 Pages
12
Datawind
(5.50x2.75)
Thickness
0.82
1.10
0.37
0.70
Treo 180
Datawind
SideKick
Pocket PC
13


T
-
Mobile
/ Danger
to 425(mono)
SideKick/Hiptop


Da
taWind

Web Viewer

99(mono) 179 (color)



Price Matters

T
-
Mobile

Pocket PC


Handspring


54 (color)
9

Treo 180


44
9(mono)

Manufacturers Suggested Retail Pricing, without
plan based discounts or other incentives.
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Architecture
DataWind Web Viewer
Modem Pool
(For
Circuit Switched)
or
Router
Load
Internet
(For Packet
Balancing
Based)
Existing Future
Cellular/PCS Networks
Authentication Server
Firewall Internal/External
Security
Application
Database Server
Servers
Back office Client account
Multiple
information, billing,
simultaneous
bookmarks cookies
client sessions
cache.
Proprietary Client/Server Architecture
INTERNET OR
INTERNET OR
CORPORATE INTRANET
CORPORATE INTRANET
Delivering a Premium Experience, Without The Huge
Expense
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Why DataWind?

• From a Users Perspective
• Unlimited access to billions of pages of content.
  My content, My way with no new learning
  curve
• Inexpensive, slim, cool-looking DataWind devices
• Maintain existing e-mail, stock-views, PIMs,
  e.t.c.
• From A Content Providers Perspective
• Publish once and be able to work with the same
  WSYWYG in both Desktop and Mobile environments
• Easier to provide location-based or other
  mobile-specific services in a familiar graphical
  HTML GUI than new proprietary languages
• From a Service Providers Perspective
• Most logical solution for mass adoption of
  mobile-data services inexpensive content-ready
• Effective customer acquisition customer
  retention tool

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Carrier Incentive
A means of increasing ARPU

• Increase AARPU with new data plans
• Reduce Churn by increasing value services
• Full Device Hardware margin No subsidy needed
• DataWinds Wireless-ISP service residual
• Customer ownership with entry-site advertising