Cellular Systems International

1
Cellular Systems International
Eli Ben-Meir Co-founder and CTO
Eli.ben-meir_at_csi-tec.net 972 54 4818477
Motty Bitton Co-founder and CEO
Motty.bitton_at_csi-tec.net 972 54 4801153
Cellular Systems International c s i t e c . n
e t
Cellular Systems International c s i t e c . n
e t
2

• Agenda
• RBS Monitoring Challenges
• Our Solution Overview
• M1 (Singapore) Case Study
• Target Market
• About Us
• Ohio - Business Opportunity

3
Some of the typical problems and consequences
facing cellular network operators
OPEX
X
The problem BTS failures downtime
The pain
Income
Causes for site failures
Direct consequences
Site support system failures
Technician site visits
OPEX
Radio system failures
Call drops
E1 / T1 interruption
Income
Temporary lower QoS Shorter calls
Unstable power supply
Extreme weather conditions (lightings, extreme
humidity etc)
Long term consequences
Site downtime implication
Oversized team of field technicians
OPEX
Wrong diagnosis
More routine site visits
Site accessibility
Sending the suitable technical team and equipment
Low customer satisfaction
Income
Higher churn rates
4
The problem many site visits and low QoS
Although RBS vendors supply backbone monitoring
When the RBS is down monitoring ability of the
faulty site fails
In addition to that when the backbone is down
there is no monitoring
Typical vendor monitoring allows for very limited
remote switching
RBS main vendors cant remotely perform E1/T1
loop-back
No ability of performing remote metering of
peripheral equipment
Site access control and security isnt handled by
RBS main vendors
Resulting in
Network management
Many site visits and low Quality of Service
MSC
NOC
BTS
BSC
BTS
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• Agenda
• RBS Monitoring Challenges
• Our Solution Overview
• M1 (Singapore) Case Study
• Target Market
• About Us
• Ohio - Business Opportunity

6
CSI developed the RBSSa unique site monitoring
system tailored for mobile carriers and based on
the network cover
On site monitoring device
NOC server
RAMC Server
Fuel tank level
Battery controller
Generator control
Access control
E1
Remote switching
E1 loopback
CellTech Site controller
3GSM / GPRS
Environment sensors
DC voltage reader
Other IP serial linked Equipments
NOC
Air conditioner controller
Inverter controller
Fire alarm
Backbone
BTS
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CSI RBSS Site Monitoring and Control solution
integrates with the client system components
Technicians
Telco Sites
Telco equipment,
Power Supply, and
SMSC
RAMC
Site peripheral
DB
accessories
Telco GPRS Network
Server
CellTech controller
Application
Users
On site monitoring device
Admin network
NOC server
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CSI RBSS system enables cellular operators - to
conduct an accurate diagnosis of the BTS
equipment and to remotely fix common failures
Features
Benefits
Less site visits
Enables accurate remote problem analysis
Accurate site visits
Enables remote loopback (Presently requiring a
technician visit)
OPEX
Income
Enables remote switching (power and others)
Shorter Downtime
Less call drops
Always on using GSM/GPRS
Better QoS
More MOU
Interfacing with all peripheral equipment
Reduced churn
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In addition, our system offers a range of value
added features that were created to meet specific
needs
Reducing maintenance costs (e.g. remote tests for
batteries)
Fault and downtime statistics
Fault log and historical data base
Technician performance analysis and ranking
The loopback feature enables settling accounts
with backbone providers
Supporting surveillance and security systems
All of the systems features were chosen after an
in-depth analysis of operators needs
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CSIs wireless remote site monitoring solution
improves cellular sites uptime and
contributes to carriers operational efficiency
Enables remote task performance even when a cell
site is down
Allows users terminal browsing and full equipment
manipulation
Automatic fault ticket recording to log all site
alarm report and technical staff operations
activity
Fault escalation via SMS and other alert methods
Robust, uniform and easy-to-use solution
Easily integrated with a range of
telecommunications equipments
Utilization of standard networks wireless
airtime WAN resources
Online smart command station for viewing all
system activity
Integration with geographic information systems
(GIS)
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• Agenda
• RBS Monitoring Challenges
• Our Solution Overview
• M1 (Singapore) Case Study
• Target Market
• About Us
• Ohio - Business Opportunity

12
M1 in Singapore had site-related technical
problems that were badly affecting the companys
performance
M1 is a one of Singapores leading mobile
operators with more than 1.5 million subscribers
For years M1 has suffered from Singapores severe
lightning storms that often resulted in shutting
down cellular sites
?
The company was looking for a solution that will
lower its operational costs and reduce downtime
After reviewing solutions by several
well-established companies, M1 chose CSI for a
180-site pilot(750K)
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Above 200 sites installed with CSI controllers
around Singapore
The goal Deliver wireless remote monitoring
capabilities to M1 operation control to ensure
minimal site downtime and technical site visits
RAMC
Users
GPRS network
Admin LAN
ELCB motor
CellTeck III
E1 loop-back
DC contactors
CSIs units were manufactured in Israel and
installed by CSI in cooperation with a local
system integrator
14
CSI implemented the RBSS system on two typical
sites an indoor and outdoor base station
CellTech III controller
Power cycle
ELCB
E1 loopback module
GSM Antenna
Typical Indoor Base Station
Typical Outdoor Base Station
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The RBSS logging capabilities enable us to
evaluate M1s benefits and its direct ROI
6 month report on 34 of M1s sites (number of
events)
Events may be requiring visits

• At least 209 trips to sites saved
• Estimated trip costs 250
• Total saving 52K
• 34 units cost 100K
• Direct ROI 1 year

Events requiring visits
Substantial other benefits minutes of use and
churn
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M1 Benefits

• Minimize system downtime
• Reduce technical site visits
• Improve operational efficiency
• Lower operating expenses (OPEX)
• Enhance quality of service (QoS)
• Increase customer satisfaction
• Records accurately all the backbone inactivity
• Apply remuneration program on staff performance

M1 has identified the great potential and is
currently negotiating an acquisition of 1,200
more units
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• Agenda
• RBS Monitoring Challenges
• Our Solution Overview
• M1 (Singapore) Case Study
• Target Market
• About Us
• Ohio - Business Opportunity

18
Hundreds of cellular carriers with thousands of
cellular sites each
The US market alone encompasses about 200K cell
sites
There are over 860 operators world wide
Number of cell sites in the US (thousands)
The GSM association reports over 860 member
operators
13 AGR
80 of the subscribers worldwide are covered by
GSM networks
Some of the CDMA operators are migrating to GSM
Source CTIA
The enormous size of the market indicates CSIs
growth potential
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• Agenda
• RBS Monitoring Challenges
• Our Solution Overview
• M1 (Singapore) Case Study
• Target Market
• About Us
• Ohio - Business Opportunity

20
About CSI
CSI Established in 2003
Specializes in wireless monitoring and control
solutions
Field-proven product lines for Telecommunication
network operators and parking markets
Unique technology utilizing spread of GPRS-GSM
networks
Representation in Singapore, Indonesia and China
Joint venture with MasterCard Israel to develop
central remote controlled, on-line credit card
parking systems
CSI has successfully completed the critical stage
of RD, performed POC and sales, and now is
focusing on developing sales cannels
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Relationships established activities with key
market partners

• Israel
• Active deployment of Remote Base Station System
  (RBSS) monitoring solution with Orange a leading
  mobile operator
• Active rollout of Central Controlled Parking
  System (CCPS) at 15 parking facilities in a joint
  venture with MasterCard Israel
• OEM agreement with global ITsolutions provider
  Ness Technologies for remote management of
  telecom infrastructure

• Asia Pacific
• Active deployment of RBSS monitoring solution
  with Mobile One a leading Singapore mobile
  operator covering 1,500 sites
• Joint venture with Surbana for installing CCPS at
  parking facilities owned by Singapore House
  Development Board
• Pilot with Singapore Defense Ministry for
  military telecommunication hub on-site security
  management system
• Successful POC with Indonesian mobile operator
  Telkomsel for MSC remote monitoring solution

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Pursuing additional key market partners

• Asia Pacific
• Negotiations with Vietnam mobile operators Vietel
  and VinaPhone for RBSS monitoring solution
• Discussions with Thai mobile operator DATC for
  RBSS management solution
• Discussions with Philippines mobile operator
  Globe for RBSS security solution

• China
• Business and technical discussions with China
  Telecom for RBSS management and control solution

• Russia
• Negotiations with BeeLine a leading telecom for
  RBSS management solution of sites power
  equipment and environmental sensors

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• Agenda
• RBS Monitoring Challenges
• Our Solution Overview
• M1 (Singapore) Case Study
• Target Market
• About Us
• Ohio - Business Opportunity

24
Business Opportunity Branching to Ohio

• US telecommunication carriers base station
  market is one of the worlds largest
• CSIs solutions are built with US
  telecommunication carriers mind set
• Some components/products integrated with CSIs
  solutions are made in the US
• CSIs presence in the US will simplify
  undertaking of projects in off limit countries
  for Israel (e.g. UAE, Malaysia, Indonesia)
• Cost of programmers and high-tech personnel in
  Ohio is lower than in Israel
• Ohio-Israel Innovation Forum can supply CSI with
  basic facilities to operate in the US
• Ohio tax incentives and credits can be used for
  job creation