Consultants:

1
Downtown Development Initiative  

• Consultants
• Michelle Ernst, Orlando Patterson, Jillian
  Petrella,
• Joshua Strenger, Amanda Townsend
•  

2
Downtown Development Initiative

• City of Geneva, New York
• Department of Planning and Economic Development

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Clients Questions
Downtown Development Initiative

• What demands do HWS students have that are not
  being met by downtown Geneva?
• What would students spend money on if the market
  were downtown?
• Do HWS students have a
• disposable income?

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Downtown Development Initiative
5
Literature Review
Downtown Development Initiative

• Local Spending by Traditional College Students A
  Descriptive Case Study Christopher A. Bailey
  et al.
• The American College Town Blake Gumprecht
•  
• Sitler, D., Rudden, M., Holzman, R., AICP, and
  George Homsy (2006).  "Town-Gown Partnerships for
  Success." American Planning Association.
  (May/June 2006)
• Steinacker, A. (2004). "The Economic Effect of
  Urban Colleges on their Surrounding Communities."
  Urban Studies. 42 (7). June 2005. pp. 1161-1175.

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Survey Sample Distribution
Downtown Development Initiative

• 300 total students
• 75 First Years
• 75 Sophomores
• 75 Juniors
• 75 Seniors
• Stratified for class, college, and race
• Oversampled for race

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Survey Sample Distribution Results
Downtown Development Initiative

• 159 Returned Surveys 53.0 Response Rate
• 125 Paper Surveys 78.6
• 34 Online Surveys 21.4
• 64 Hobart (40.3 ) 95 William Smith (59.7 )
• 29 First Years 18.2 11 Hobart ( 37.9) 18
  William Smith (62.1)
• 46 Sophomores 28.9 18 Hobart (39.1) 28
  William Smith (60.9)
• 39 Juniors 24.5 17 Hobart (43.6)
  22 William Smith (56.4)
• 45 Seniors 28.3 18 Hobart (40.0)
  27 William Smith (60.0)
• 124 White (78.0 ) 35 Non-White (22.0 )

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Findings
Downtown Development Initiative

• Did Downtown Geneva have a positive effect on
  your decision to attend HWS?
• 37.7 (60 people) Downtown Geneva had no
  influence
• 10.7(17 people) Downtown Geneva had a positive
  influence
• 50.3(70 people) Downtown Geneva had a negative
  influence

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Findings
Downtown Development Initiative

• Do HWS students feel safe Downtown?
• 35.2 (56 people) feel safe in Downtown Geneva
• 30.8 (49 people) do not feel safe in Downtown
  Geneva
• 32.1 (51 people) did not feel either way

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Findings
Downtown Development Initiative
11
Findings
Downtown Development Initiative
12
Findings
Downtown Development Initiative
HWS Students Monthly Spending While at
School Mean 226.84 . Median 177.00 Standar
d Deviation 204.47
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What do HWS students know about Downtown Geneva?
Downtown Development Initiative

• Do not know if this exists

• Students would use this

• Natural foods store 48.4
• Hobby Shop 35.8
• Bicycle Shop 27.4
• Shoe Repair Shop 60.4
• Art and Framing Shop 40.2
• Clothing Store 25.1
• Hair and Beauty Salon 9.4
• Post Office 14.9
• Tattoo Parlor 10.0

• Natural foods store 47.2
• Hobby Shop 22.6
• Bicycle Shop 25.2
• Shoe Repair Shop 21.8
• Art and Framing Shop 20.7
• Clothing Store 44.2
• Hair and Beauty Salon 49.6
• Post Office 61.4
• Tattoo Parlor 29.0

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What do HWS students want Downtown?
Downtown Development Initiative

• More food choices 24.5
• Dance club (18) 23.3
• Specialty shops 13.8
• More bars 11.9
• Entertainment/Amusement centers 11.9
• Clothing Stores 8.2
• Dont know/dont care 4.4
• Other 10.7

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Why dont HWS students use Downtown?
Downtown Development Initiative

• Does not appeal 24.5
• Distance/transportation 14.5
• Money reasons 8.8
• Stay on campus 7.5
• Dont know the businesses exist 4.5
• No time 3.8
• Safety 3.8

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of Downtown Business made up of HWS Students
Downtown Development Initiative

• Marks 15
• Halseys Less than 5
• Parkers 15
• Earthly Possessions 50
• DiDuros .5
• Geneva Bicycle Center 2 students
• The Coffee House 5 students
• Mother Earth Natural Foods 5 faculty/students
  combined
• Extreme Graphix 75
• Water St Café 30
• The Frame Shop less than 5 students/35 HWS
  institution
• Four Corners Custom Picture Framing less than 5
  students/ 25 HWS institution

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Recommendations
Downtown Development Initiative

• Coordination between downtown businesses and the
  Colleges
• Student spending is limited to certain activities
• Although it is possible students may use other
  businesses downtown, the demand is not consistent
  
• Repeat study with FLCC students and Geneva
  residents between 18 to 25 years old

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Weaknesses
Downtown Development Initiative

• Survey is reliable, but the validity may be weak
• Only four off campus responses
• Time, money, pain? data input was not double
  checked

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Thank youAny Questions
Downtown Development Initiative

• ?

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CONSULTANTS AVAILABLE FOR PAY
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Survey
Downtown Development Initiative
1. Class Year First Year Sophomore
Junior Senior   2. School
Hobart William Smith 3. Age
_________   4. I live (please circle one)
on campus off campus 5. How do you classify
yourself (please circle one)
White Non-white 6. Do you receive financial aid
at HWS? Yes No   6a. If yes, what type
of financial aid do you receive (please circle
all that apply)? HWS Merit Based Aid HWS
Need Based Aid Federal Aid State Aid
  7. Do you have a job while at school?
Yes No   7a. If yes, does any portion of
your paycheck go directly towards your tuition?
Yes No
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Survey
Downtown Development Initiative
 
  8. Do you have a car on campus? Yes
No   9. What is your familys annual income
(estimate if necessary)? a. 0-49,999
d. 150,000-199, 999
g. 300,000-349, 999 b. 50,000-99, 999
e. 200,000-249, 999 h.
350,000-399, 999 c. 100,000-149,999
f. 250,000-299, 999 i. 400,000
10. How would you describe the town in which
your family currently lives?
Rural Suburban Urban 11. What is
your favorite city/ place to visit?
_________________
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Survey About Downtown
Downtown Development Initiative
12. For the following statements, please circle
the number that best corresponds with your
attitude
 
13. Please fill out this chart based on your
spending patterns WHILE YOU ARE AT SCHOOL,
WHETHER THE SPENDING OCCURS DOWNTOWN OR NOT.  
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Survey About Downtown
Downtown Development Initiative
14. On average, how many times do you go downtown
per month? 0-3 4-7 8-11 12   15. What is
your favorite place to visit downtown?
____________________________________   16. For
each type of business listed below, please
indicate if you think it is available by circling
yes or no.
 
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Survey About Downtown
Downtown Development Initiative
 
17. What, if anything, would you like to see in
downtown Geneva that is currently not
available? _______________________________________
__________________________________________________
__________________________________________________
_______________   18. If there are businesses
that meet your needs downtown and you do not use
them, why dont you use them? ____________________
__________________________________________________
__________________________________________________
__________________________________