Centennial Celebrations

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Centennial Celebrations

• 100th Anniversary Commemoration Briefing FY07-08

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Briefing Overview

• Strategic Info (Goals and Purposing)
• Payoff of Baghdad Ceremony
• 100th Anniversary Proclamations
• Stivers Print
• Commemoration Events on 23 April 08
• Commemoration Events from April 08 to October 08
• First six months of year-long celebration

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Coordination, Support and Payoff

• Events on 23 Apr being coordinated with CofS and
  G-5 as they work Army SLWC agenda.
• All regional events are tied to GOSC business
  outreach and reinforce ties with employers
• High pay off for the Reenlistment Ceremony from
  coverage of the event in the Pentagram and on DoD
  Website.

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Strategic Positioning

• CARs Priorities for FY 08
• AR-RAP Recruiting and Retention
• Transformation
• Family and Employer Support
• I00th Anniversary

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100th Anniversary Goals

• To communicate key themes and messages to the
  American public about the Army Reserves 100
  years of service, through high-profile national
  and regional earned media
• To ensure that Army Reserve Soldiers, Veterans
  and their Families feel their service and
  sacrifices are being honored effectively and
  appropriately
• To support goals relating to enhancing the
  reputation of the Army Reserve, and recruitment
  and retention
• To ensure 100th communications are integrated
  with related ESGR activities and the Army Strong
  Campaign

1/1/2012
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Purpose of Proposed Events

• To support the 100th Task Force national media
  relations activities and outreach, the following
  pages identify eight proposed media and community
  focused events.
• These national events will be geographically
  distributed among the major commands and will
  focus on the three themes / cornerstones of the
  US Army Reserve Business, Community and Family.
  
• These events will make use of Army Reserve senior
  leaders and require coordination the Regional
  Readiness Commands, Ambassadors and GOs with
  specialized experience.
• The events will drive key messages and provide
  opportunities for national media relations.

1/1/2012
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Baghdad Re-Enlistment Payoff

• DoD News
• LTG Jack C. Stultz, Chief of Army Reserve,
  commented on the transformation of the Army
  Reserve over the past 100 years. The Army
  Reserve was founded in 1908, but I can tell you
  that the Army Reserve of 2008 is vastly different
  than the Army Reserve of 1908, Stultz said.
  The Army Reserve today really is an
  operational force, an integrated part of the
  Army, Stultz added. And theres no better way
  for us to kick off our 100th anniversary year and
  to symbolize what the Army Reserve today really
  is than to be able to conduct a re-enlistment
  ceremony here in Baghdad in the palace with 100
  of our Army Reserve Soldiers.

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100th Anniversary Proclamations

• Ambassadors and PAOs are working with national,
  state and local elected officials to enact
  resolutions proclamations early returns
  include Kansas, Vermont, Minnesota and Puerto Rico

1/1/2012
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Stivers Print

• One form of celebration is the Stivers Print.
• Goal 200 orders with payments at 100 each
• Current Status Approximately 130 orders with
  payments have been received.
• The sketch is scheduled to be available by March.
  It will be historic in its theme with Soldiers
  from the different eras over the last 100 years.
• Mailing Address for Checks (to OCAR
  Organizational Funds)
• Dept. of the Army
• Office of the Chief, Army Reserve
• ATTN DAAR-ARC (SSG Garcia)
• 2400 Army Pentagon
• Washington, DC 20310-2400

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100th Anniversary 23 Apr 08

• Commemorative Events
• 1000 hours
• Re-enlistment Ceremony
• 1400 hours
• VIP Ceremony at Arlington
• 1900 - 2100 hours
• Gala

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Re-Enlistment Ceremony

• Possible Site(s) White House or Capitol Lawn
• Presidential Declaration is now being worked
  through Mr. Henry C. Lozano, Deputy Assistant to
  the President and Director USA Freedom Corps
• VIP Guest List includes
• SecDef
• SecArmy
• Army (AC) Leaders
• Air Force (AC) Leaders
• Marines (AC) Leaders
• Navy (AC) Leaders
• National Guard (Army and Air) Leaders
• Coast Guard Leaders
• Employers and Industry Leaders (estimated 400
  500 minimum)
• Mounted Color Guard
• Army Reserve Color Guard (from the 88th RRC) Blue
  Devil Horse Platoon
• British Territorial Army Color Guard (with one of
  the Princes of Wales who serves as a Lieutenant
  in the "Blues and Royals" of the Household
  Cavalry Mounted Regiment)
• Bands from both the Army Reserve and the
  British Territorial Army

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Wreath Laying, Tree Planting and Plaque
Presentation

• 1400 hours VIP Ceremony at Arlington
• Wreath Laying Ceremony, Tree Planting and Plaque
  Presentation
• Speaker Senator Daniel Inouye (invitation to be
  extended with approval from the CAR)
• Attendees Special VIPs from DoD and DA VIP's
  from Congress and the VA Wounded Veterans
  Chambers of Commerce from Washington, DC (maximum
  number of 75 individuals invited)
• Video taken of the event will be shown that
  evening at the Gala

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Gala Legal Support

• Official Command-Sponsored Event Initiation and
  Declaration of the SecArmys Community Covenant
  Initiative and the 100th Commemoration of the
  Army Reserve
• We have received VERBAL agreement from OGC, Mr.
  Brent Green to proceed with paperwork
  modification
• Coordination and support came from LTC John Gohl
  
• Paperwork was re-submitted on Saturday, 26 Jan 07
• Support was needed and came from
• OCPA (Rebecca Wriggle)
• Executive Communication (Kay Stephenson)

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Galas Two Purposes

• Purpose One
• SecArmy will launch his Community Covenant
  Initiative
• Purpose Two
• Commemoration of the 100th Anniversary of
  the Army Reserve

SAMPLE AMERICAS ARMY THE STRENGTH OF THE
NATION Army Community Commitment
Covenant We recognize the commitment and
increasing sacrifices that our Employers are
making every day. We recognize the strength of
our Soldiers comes from the strength of their
Employers. We are committed to providing Soldiers
the support that they need to work with
Employers. We are committed to providing our
Employers with a supportive environment where
they can support Army Soldiers. We are committed
to building a strong working relationship with
Employers that enhances their strength and
resilience. We are committed to improving
Employer readiness by --Standardizing Soldier
mobilization. --Increasing information
availability about Soldier rights --Increasing
information availability about Employer rights.
--Listening to Employer concerns and responding
within a timely basis.
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Gala

• SecArmy has confirmed his attendance and
  willingness to be the Guest Speaker
• SecArmy will sign his Community Outreach
  Declaration at the event (with 500 1,000
  employers)
• We are on track for working with AUSA (at the
  recommendation of Mr. Brent Green, OGC, Ethics
  and Fiscal) as a means through which donations
  can be given
• Approval was made by LTG(R) Plewes last week to
  receive funds through AUSA and pay for enlisted
  Soldier meals
• 6K has been offered by USAA by former CSM(R)
  Collin Younger for enlisted Soldier and family
  member meals
• 24 additional will be raised to pay for 400
  meals for lower-ranking Soldiers and family
  members
• Country Western Singer/Army Reserve Soldier (who
  served in Desert Storm) has been asked to
  perform. His name is Craig Morgan.

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Gala Invitees

• Congress
• DoD Leadership and Soldiers (all branches of
  service)
• Employers and Industry Leaders
• Non-Profit Organizations
• VFW
• American Legion
• Freedom Team Salute
• ESGR
• AER
• ROA
• AUSA (will assist in the coordination of
  donations because of their status as a 501C3)

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100th Commemorative Event

• Overview

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Timeline of Events

• Date Event
• 18 Jan 08 Iraq Re-Enlistment Ceremony
• 31 Jan 08 Business Expo Greater New York Chamber
  Madison Square Garden
• Mar 08 New York Stock Exchange Ringing the
  Bell with the new MAC
• The above event was questioned by the CAR for its
  political ramifications.
• Recommend a different event take its place. This
  event to take the place of the above event is the
  116th Hispanic Festival in New York on 7 June 08
• 15 Mar 08 Wichita Celebration
• 15 Mar 08 Camp Parks/Ft Hunter Liggett
  Celebration
• Mar 08 Nurses Conference
• May 08 Trucking Industry Outreach Event
• 26 May 08 National Memorial Day Parade and
  Concert on the Mall
• 7 Jun 08 New York City Hispanic Chamber of
  Commerce Festival
• 4 July 08 Boston Pops Concert and 4th of July
  Fireworks
• 19 July 08 Vancouver Re-Enlistment Ceremony with
  100 Soldiers
• 24 July 08 Western Area Band Tattoo, Pioneer Day
  Parade, Salt Lake City, Utah
• Summer 08 Texas with the First Lady, Laura Bush
  (reading to AR children)
• August 08 Ft. McPherson Family Day
• Fall 08 Detroit Economic Club Quarterly
  Meeting

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Contractor Assisted Events

• 1. Iraq Re-Enlistment Ceremony 18 Jan 08
• 2. New York Stock Exchange Ringing the Bell
  with the new Military Affairs Committee (MAC)
  from Greater New York Chamber March 08
• 3. Employers and Trucking Industry Leaders May
  08
• 4. Boston Pops, Boston, Massachusetts 4 July
  08
• 5. Western Area Band Tattoo and Pioneer Day
  Parade Salt Lake City 24 July 08
• 6. Texas with the First Lady, Laura Bush
  (reading to AR children) Summer 08
• 7. Detroit Economic Club Quarterly Meeting
  Fall 08
• 8. Los Angeles Police Department Conference
  Fall 08

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Additional Events

• 1. Business Expo Greater New York Chamber of
  Commerce Madison Square Garden 31 Jan 08
• 2. Wichita Celebration 15 March 08 Fun Run,
  Open House, Lunch, Dinner, Cake Cutting Ceremony
  and Sec Gates Invited
• 3. Camp Parks/Ft Hunter Liggett Celebration 15
  March 08 Fun Run, Open House, Lunch, Dinner,
  Cake Cutting Ceremony
• 4. Nurses Conference March 08
• 5. National Memorial Day Parade and Concert on
  the Mall 26 May 08
• 6. Vancouver Re-Enlistment Ceremony 19 July 08
  Welcome Home Warrior Celebration with 100
  Soldiers Fun Run, Open House
• 7. Ft. McPherson Family Day Aug 08
• 8. Army Reserve Vessel Smalls Ship Open House
  at Mt. Vernon 20 Sep 08

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Events by Location
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Contractor Assisted Events Additional Events
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Contractor Assisted Events 1 NYSE 2 Trucking
Industry Event 3 Boston Pops Concert 4 Tattoo and
Pioneer Days 5 Laura Bush Reading to AR
Children 6 Detroit Economic Club 7 LAPD 8
(Baghdad Re-Enlistment Ceremony not shown)
Additional Events 1 Business Expo 2 Wichita
Celebration 3 CFTC at Camp Parks 4 Nurses
Conference 5 Natl Memorial Day Parade and
Concert 6 Vancouver Re-Enlistment Ceremony 7 Fort
McPherson Family Day 8 Army Vessel Smalls Ship
1/1/2012
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Event Descriptions

• Identified Chronologically

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Iraq Re-Enlistment Ceremony

• Event Completed Successfully on 18 Jan 08
• CAR spoke with excellent reception by the
  Soldiers
• GEN Petraeus Re-Enlisted Soldiers
• 100 Soldiers Re-Enlisted
• Information Sent Electronically to the Field by
  ARC and DCAR
• Ben Steins Video received highly positive
  response from SecArmys Office

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Proposed Event

• Business EXPO
• Event Details MG Terpeluk, COL Connell and New
  York Greater Chamber of Commerce Military Affairs
  Committee (MAC) attend the Business EXPO MG
  Terpeluk to give speech
• Sponsor 77th RRC / New York, NY (Chet Marcus)
• Date 31 Jan 08
• Command Grp Rep Local USAR Ambassadors
• Event Payoff National business media coverage
  Opportunity to reinforce our relationship with
  the newly-formed MAC in NYC
• Project Manager (PM) COL Connell and SSG
  Melissa Garcia

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Proposed Event

• New York Stock Exchange
• Event Details CAR and Army Reserve Employer CEO
  ring NYSE bell CAR and CEO conduct media
  interviews on Army Reserve employment report
  card of Dow Industrials Business Theme LTC
  Frank Mizurelli to do the bookings
• Sponsor 77th RRC / New York, NY (Chet Marcus)
• Proposed Date March
• Proposed OCAR/USARC Participants CAR, MG Cooke,
  MG Terpeluk
• Command Grp Rep Local USAR Ambassadors
• Event Payoff National business media coverage
  Opportunity to highlight Five Star Employers and
  Partnership for a Shared Workforce
• Project Manager (PM) SSG Melissa Garcia

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Proposed Event

• New York City Hispanic Chamber of Commerce
  Festival
• Event Details CAR and New York City Hispanic
  Chamber of Commerce 116th Festival CAR to hold
  media interviews on Army Reserve involvement with
  the Hispanic population
• Sponsor 77th RRC / New York, NY (Chet Marcus)
• Proposed Date 7 Jun 08 (Saturday)
• Proposed OCAR/USARC Participants CAR, MG Cooke,
  MG Terpeluk
• Command Grp Rep Local USAR Ambassadors
• Event Payoff National Hispanic media coverage
  Opportunity to build stronger relationship with
  Hispanic population (1M attending festival)
• Project Manager (PM) SSG Melissa Garcia

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Proposed Event

• Wichita Celebration
• Event Details Fun Run, Open House, Lunch,
  Dinner, Cake Cutting Ceremony with Invitation to
  Secretary Gates to attend
• Sponsor 88th RRC / MG Broadway
• Date 15 March 08
• Proposed OCAR/USARC Participants CAR (providing
  Sec Gates attends) and MG Broadway, MG Bell
• Command Grp Rep Local USAR Ambassadors
• Event Payoff Opportunity to reinforce our
  relationship with Sec Gates and also to reinforce
  Soldier morale and opportunities with local
  employers (following the Employer Outreach
  Conference held in Oct 07)
• Project Manager (PM) SSG Melissa Garcia

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Proposed Event

• Camp Parks/Ft. Hunter Ligget Celebration
• Event Details Fun Run, Open House, Lunch,
  Dinner, Cake Cutting Ceremony
• Sponsor Camp Parks/Ft. Hunter Ligget
• Date 15 March 08
• Proposed OCAR/USARC Participants BG Macdonald
• Command Grp Rep Local USAR Ambassadors
• Event Payoff Opportunity to reinforce our
  relationship with Soldiers and sustain/improve
  morale by celebrating the 100th Anniversary
• Project Manager (PM) MAJ Holliday

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Proposed Event

• Nurses Conference
• Event Details AR Senior Leader speech to the
  Virginia Nurses Association Meeting during Nurses
  Week highlighting INOVA pilot project Regional
  media interviews with AR Senior Leader and INOVA
  nursing representative Business Theme
• Sponsor 99th RRC / Richmond, VA
• Proposed Date May
• Proposed OCAR/USARC Participants MG Kasulke, BG
  Chang, BG Wilmoth
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National business and health media
  coverage Positive attention for pilot
  Partnership for a Shared Workforce initiative
  opportunity to highlight nursing shortage
• Project Manager (PM) MAJ Hunter Holliday

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Proposed Event

• Trucking Industry Outreach Event
• Event Details AR Senior Leader speech at ATA
  (American Trucking Association) Conference Media
  interviews with AR Senior Leaders and Business
  Themes
• Sponsor Employer Outreach General Officer
  Steering Committee
• Proposed Date May 08
• Proposed OCAR/USARC Participants MG Eder and MG
  Cooke
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National and regional media
  coverage Kick off of the Pilot (proposed by the
  CAR) with trucking Opportunity to promote
  Partnership for a Shared Workforce Potential to
  reach new Army Reserve recruits
• Project Manager (PM) MAJ Hunter Holliday

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Proposed Event

• National Memorial Day Parade and Concert on the
  Mall
• Event Details Annual parade down Constitutional
  Ave and concert on the West Lawn of the US
  Capitol. CAR is the Grand Marshall of the parade.
  One of the themes of the 2008 Concert will be the
  100th Anniversary. Media interviews with AR
  Senior Leader and local Soldiers
• Sponsor 99th RRC / Washington, DC
• Proposed Date 26 May 2008
• Proposed OCAR/USARC Participants CAR, MG Eder,
  MG Bell, BG Kraus, CW5 Thompson and CSM Caffie
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National and regional media
  coverage Recognition of AR Senior Leader and
  local Soldiers
• Project Manager (PM) MAJ Hunter Holliday and
  ALL

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Proposed Event

• Boston Pops Concert 4th of July Fireworks
• Event Details Army Field Band to play Happy
  Birthday to Army Reserve Media interviews with
  AR Senior Leader and local Soldiers Family
  Theme Request to have 100th Anniversary Logo in
  Fireworks
• Sponsor 94th RRC / Boston, MA
• Date 4 July 08
• Proposed OCAR/USARC Participants BG Walter
  Chahanobich, BG Waff, and MG Eder
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National and regional media
  coverage Positive attention for Army Reserve
  during nationally televised concert
• Project Manager (PM) SSG Melissa Garcia

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Proposed Event

• Vancouver Re-Enlistment Ceremony
• Event Details Approximately 100 Soldiers to the
  Welcome Home Warrior Event WWI/II and other
  re-enactors (Soldiers depicting Soldiers from
  earlier eras) at the park. Vehicles and Aircraft
  on display Combat Support Hospital setup
  Concert and recruiter climbing wall
• Sponsor 104th Vancouver Barracks
• Proposed Date 19 July 08
• Proposed OCAR/USARC Participants BG Regua
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National and regional media
  coverage Recognition of AR Senior Leader and
  local Soldiers
• Project Manager (PM) MAJ Holliday/SSG Garcia

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Proposed Event

• Western Area Band Tattoo, Pioneer Day Parade,
  Salt Lake City, Utah
• Event Details Western Area Army Band Tattoo and
  Pioneer Day Parade in Salt Lake City, Utah Army
  bands from the western states will play for a
  Twilight Tattoo Fireworks display Media
  interviews with AR Senior Leaders and local
  Soldiers
• Proposed Date 24 July 08
• Sponsor 96th RRC / Salt Lake City, UT
• Proposed OCAR/USARC Participants CAR, MG Eder,
  MG Bell
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National and regional media
  coverage Recognition of local Reserve Soldiers
• Project Manager (PM) COL Adele Connell

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Proposed Event

• Texas with the First Lady, Laura Bush Event
• Event Details Mrs. Bush, joined by Mrs. Stultz
  and Mrs. Caffie, reads to children whose parents
  are deployed Mrs. Bush speech to Army Reserve
  Families, Family Theme
• Sponsor 90th RRC / Texas
• Proposed Date TBD by First Ladys office
• Proposed OCAR/USARC Participants Mrs. Stultz,
  Mrs. Caffie
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National media coverage
  Recognition of Army Reserve Families Opportunity
  to highlight Mrs. Bushs fathers service
• Project Manager (PM) COL Adele Connell

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Proposed Event

• Ft. McPherson Family Day
• Event Details Ft. McPherson holds an open-post
  day and invites family members to visit the post
  and participate in family-day activities. Works
  with local VFW and American Legion to honor
  veterans.
• Sponsor USARC HQ, Ft. McPherson, Atlanta,
  Georgia
• Proposed Date August 08
• Proposed OCAR/USARC Participants MG Bell, BG
  Macdonald
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National and regional media
  coverage Positive attention for Army Reserve
• Project Manager (PM) LTC Parker and SSG Garcia

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Proposed Event

• Detroit Economic Club
• Event Details CAR speech at DEC meeting on the
  Partnership for a Shared Workforce DEC meeting
  attendees include business leaders and media
  Business Theme
• Sponsor 88th RRC / Detroit, MI
• Proposed Date TBD by Economic Club Schedule
• Proposed OCAR/USARC Participants CAR, BG Jon
  Miller
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Event Payoff National business media coverage
  Opportunity to focus on Partnership for a Shared
  Workforce Potential new Army Reserve
  partnerships with business attendees
• Project Manager (PM) SSG Melissa Garcia

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Proposed Event

• Los Angeles Police Department (Law Enforcement)
  Conference
• Event Details AR Senior Leader speech at LAPD HQ
  recognizing them as a past ESGR award winner and
  current supporter Media interviews with AR
  Senior Leader and LA Police Chief about role of
  police in Army Reserve and community Business
  and Community Theme Invitation to FBI, CIA,
  Border Patrol, Tobacco and Fire Arms Officials to
  attend
• Sponsor 63rd RRC / Los Angeles, CA
• Proposed Date TBD (Summer, 2008)
• Proposed AR Participants MG Bell, MG McQueen, MG
  Mock
• Proposed OCAR/USARC Participants Local USAR
  GO/CSM Leadership and local USAR Ambassadors
• Event Payoff National and regional media
  coverage Positive attention for Partnership for
  a Shared Workforce and communities Recognition
  of supportive employer
• Project Manager (PM) MAJ Hunter Holliday

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Proposed Event

• Army Reserve Vessel Smalls Ship Open House at
  Mt. Vernon
• Event Details Wreath Laying and Musical
  presentation at the Slave Memorial in Mount AR
  Logistics Support Vessel-8 will be docked in the
  harbor and will host an open house Media
  interviews with AR Senior Leader and local
  Soldiers Family Theme
• Sponsor 99th RRC / Alexandria, VA
• Proposed Date 20 September
• Proposed OCAR/USARC Participants CAR, BG William
  Frank, Jr. and local IMA GOs Vice Admiral
  Cotton Secretary Hall
• Command Grp Rep Local USAR GO/CSM Leadership and
  local USAR Ambassadors
• Proposed AR Participants AR Senior Leaders TBD
• Event Payoff National and regional media
  coverage Recognition of AR Senior Leader and
  local Soldiers
• Project Manager (PM) MAJ Hunter Holliday

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Way Ahead

• Key Actions
• Get approval of proposed events from the CAR
  (received on Tuesday, 29 April 2008)

1/1/2012
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Back Up Slides

• Additional Information
• Nursing Conference Information

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Nursing Conference Info

• 2008 National Nursing Conference St. Mary's
  Hospital Nursing Organization presentsNurses
  Shaping Our FutureChoosing to Lead in a Changing
  Health Care Environment
• A National Conference April 24-25, 2008Monona
  Terrace Convention Center1 John Nolen
  DriveMadison, Wisconsin
• Who Should AttendThis conference is designed to
  cross diverse roles and settings. Clinical
  Nurses, Managers/Directors, and Advanced Practice
  Nurses will all find presentations relevant and
  engaging.
• Purpose of This ConferenceTo discover our
  untapped potential for managing change personally
  and professionally, and to empower participants
  to do what really counts the first time, every
  time, in our organizations.

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Nursing Conference Info

• Feb 6 Nurses Legislation Day (Governor Cain)
• 2008 International Nurses Society on Addiction
  (IntNSA's) 32nd Annual Educational Conference
• Atlanta, Georgia
• October 1-4, 2008
• "Addiction Nursing and the Public's Health
  Healthy People 2010 Initiatives"
• Location Hyatt Regency Atlanta on Peach Street
• IntNSA Today and E-News for more information

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