Oregon State University Extension, Oregon Family Nutrition Program OFNPFSNE

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Oregon State University Extension, Oregon Family
Nutrition Program (OFNP/FSNE)
Lauren Tobey, M.S., R.D., Nutrition Education
Program Coordinator OSU Extension Family and
Community Development
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Oregon Demographics

• Population 3,700,758
• California 36,457,549 (2006 US Census)
• Food Stamp Program
• Enrollment Dec 07 374,684 (10 of population)
• Participant access rate 98 (FRAC, 2002)

If not specified data come from the 2000 US
Census.
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OFNP is in 32 of 36 Counties on 5 Tribal Lands
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FSNE Oregon Counties Served
FFY 1999 NEP
FFY 2002 NEP
FFY 2008 NEP
6 Counties Served
18 Counties Served
KEY
32 Counties and 3 Tribal Lands Served
Counties without FSNE
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Oregon State University Extension

• 3rd Mission of OSU Outreach
• Front Door to OSU
• Community-based education

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OFNP in Oregon
Community Partnerships
Delivery

• WIC
• Food Share
• Schools
• Head Start
• Senior Meal Sites
• TANF
• Boys and Girls Clubs
• 4-H
• Migrant Camps
• Indian Reservations

• Direct Hands On
• Series
• Single Class Event

• Indirect
• Website
• Newsletter
• Public Display
• Public Event food/activity demo
• Kiosk
• Ed materials sent home/to a site
• Food Stamp Office Kits

In FFY 2008 FSNE has approximately 486 community
partners throughout Oregon.
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OFNP Goals

• 1) Healthy Eating Activity
• 2) ? Household Food Security
• 3) ? Foodborne Illness
• 4) Create a Fruit Vegetable Based Social
  Marketing Campaign

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OFNP Targeting

• Schools free and reduced lunch participation
• Community partner data (i.e. low income housing
  unit, WIC)
• Grocery Stores average 50,000 Food Stamp
  receipts a month
• Eligible census tracks - 42 of 755
• Excludes 90.9 of Food Stamp Eligibles
• Includes 10 of 36 Counties
• Average of 3679 total persons living in an
  eligible census tract (as low as 350)
• A case for direct mail

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OFNP FFY 2007

• 100 faculty staff in 31 counties and 3 Tribal
  Lands
• Over 200,000 youth and adults reached
• 27 percent Hispanic
• Programming in English, Spanish and Russian

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ONFP and Creating a Social Marketing
Campaign-Timeline-
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April, 2007 Oregon Food Stamp Challenge
Governor Kulongoski lived on 21 for a week
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What They Ate on a 42 Budget
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June 2007
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July 2007

• FFY 2008 Social Marketing Goals
• Hire social marketing coordinator
• Literature review/Logic Model
• Geographical targeting
• Building cost-share relationships
• Write proposal in the FFY 2009 Plan

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October, 2007 Food Stamp Program Bonus

• Governors Hunger, Health and Nutrition
  Initiative announced (1.7 million)
• OFNP and Initiative
• Over the next 3 years
• Social Marketing
• Gardening Curriculum
• Senior Recipe Cards
• Portion Size Research Project

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Last Week Front Page Press
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CurrentlyFFY 2008 Social Marketing Proposal

• Behavioral Risk Factor Surveillance System
  (BRFSS) questions
• Market Research (C2C)
• Include testing existing campaigns
• Involvement of State Nutrition Action Plan
  partners in planning

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Find out more about OFNP

• http//extension.oregonstate.edu/nep