Raffles

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Raffles

• Making Money With Raffles

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What You Need To Consider

• Most raffles are considered gambling and are
  governed by fairly precise state and provincial
  laws
• Find out the laws in your state or province
  before you start your raffle

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• Items regulated may include
• Value of Prize
• Numbered tickets
• Prize disclosure and details explained
• Length of contest
• Bookkeeping requirements
• Length of time you must keep records
• Who you can sell tickets to
• Whether you need a gambling license or permit

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Decision(s) To Make On Your Raffle

• How long will it run?
• One day, one Month, one year
• Until so many tickets are sold
• At the end of an event
• Number of prizes
• One grand prize
• First, Second, Third and so on
• Value of prizes

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• How many tickets will you print
• Unlimited VS A limited set number
• How will tickets be purchased?
• On line, at an event, by mail
• How much do you want to make?
• What will you print on your tickets
• Number, prize detail, where to mail tickets
• What will be the value of each ticket
• Where will you purchase merchandise
• Retail, Wholesale, Donations, discounts

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Will You Have a Sponsor?

• What will they pay for?
• What will they want in return?
• Most likely advertising
• Newsletter, flyers, website

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Sponsors

• Companies that may donate gift cards and
  merchandise in exchange for advertising
• You will need to keep your advertising
  commitments and follow up with a thank you letter

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Who Will Keep Track of Tickets Sold?

• Should have centralized record keeping
• Very important in long duration raffles, large
  number of raffle tickets, and multiple raffle
  ticket sale sources.

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Choosing The Prizes

• Items that appeal to a broad range of people will
  attract more entries.
• People like big prizes worth large dollar amounts
  (thats why raffles are gambling)
• People also like multiple chances to win
• People often equate value of an item as important
  as the item itself
• Your prizes need to be quality items, not
  something a merchant could not sell

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Where Do You Get Prizes?

• Donations
• Wholesale items
• Special purchase programs for non Profits
• Examples in hunting merchandise
• Bows, Mathews, Hoyt, Bowtec, PSE
• Merchandise, Primos, Brunton, Steiner,Montana
  Decoy and many more.
• Gift Certificates

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Case Study 1

• Bow Raffle for 2 Sportsman shows
• Bow Mathews Outback
• Overhead
• Cost 350.00 (Value 700.00)
• Printing of 300 Raffle tickets (50.00)
• Tickets sold 300 X 5.00 per ticket 1,500
• Profit 1,100.00

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• Marketing
• Large sign in booth with lettering that can be
  read by person walking by the booth
• Bow hanging on post in front of booth so ticket
  buyers can handle it.
• Passing out flyers at other booths advertising
  the bow raffle

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• Post Raffle
• Take picture of winner and put in newsletter
• Keep all raffle tickets for 3 years
• Thank Mathews for the discount bow and send copy
  of newsletter story about winner and Mathews bow.

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Case Study 2

• Alberta Bowhunters Association 3rd Annual Spring
  Fever Raffle
• Drawing to be held at the ABA banquet
• Overhead
• Cost of prizes and tickets
• Apx. 1,750.00
• ( Retail value of 5 prizes 7,000)
• Sponsor paid for grand prize (3,700) Other items
  were donated or purchased at discount

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• Cost of raffle tickets
• 5.00 X 2,000 (limit) 10,000
• Expected profit 8,350.00
• Duration of contest - 5 months
• Marketing
• Emails, Information poster, Banquet event, open
  to non members, mail outs

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Case Study 3 Coin Raffle

• Often used at banquets
• Same day drawing
• Usually for one item
• Prize should be coveted by most people at event

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Prize

• Steiner binoculars (Retail 900.00)
• Overhead
• Cost of binoculars 500.00
• Cost of logo wood discs 25.00
• Coin value 15.00 X 100 1,500
• Expected profit 975.00

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Pitfalls

• Not enough marketing
• Not enough value or quality in prize
• Prizes not desired by many people
• Eg. A low end off brand bow
• Violations in state or provincial gambling laws
• Bad bookkeeping
• Not thanking donor or doing promised
• Advertising (loss of a future donor)

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Precautions

• Get a written agreement for any merchandise you
  do not have in hand
• Includes hunts, promised items and services
• Have a substitution clause in case prize is not
  available
• Especially in long running raffles

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• Be as detailed as possible in describing exactly
  what the person will win
• This is especially true when you are raffling
  hunts and services
• Good idea to limit time period for raffle
• Insures that prizes will still be available
• Match your raffle to the size of your group

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• Raffles can be your main fund raiser or they can
  supplement existing fundraisers.