Vast Wasteland

1
Local Programming Cable TV

• Vast Wasteland
• or
• Vibrant Medium

2
Broadcasting Myths

• People dont watch local TV
• Local programming too expensive
• Local issues of no interest
• No alternatives

3
Whats Missing?

• Serious daily coverage of Los Angeles issues
• A focus on our neighborhoods
• Long-form coverage of politics, the arts,
  community events, high school sports
  
• Niche programming on business, lifestyle

4
Trends In Local Cable

• Cable a leader in local programming initiatives
• Local all news channels , NY1 Time Warner
• Local mix-use channels, CN-8 Comcast
• Regional all news channels, NECN Comcast
  Hearst.
  

5
Successful Local Programmiung

• Always Local, local, local
• Always Requires capital investment and
  dedicated annual funding
  
• Always Launched on a commercial model
• Always High production value

6
What Happened Here?

• Fractional franchising
• Length of franchise agreement
• Historic lack of competition to cable
• PEG misconceptions

7
Whats Changed?

• Look, up in the sky, its a bird, its a plane,
  
  
• its Direct TV.
• Competition from Satellite 15-17
• Success nationally of local cable channels
• Dramatically lower costs of technology

8
The Reality

• 650,000 cable households in Los Angeles
• (only) 45 cable penetration
• National average 65

9
The Opportunity

• 50,000 New Subscribers
• 30 million revenue to Cable Cos per year
• 1.5 million in franchise fees to City per
  year
  

10
The Future

• Franchise renewal Local opportunity
• Regulate cooperate
• Common goal Market growth

11
Think Outside the TV Set

• Local cable viewers deserve more.
• The opportunity exists to nurture a growing civic
  life of Los Angeles as you build the cable
  subscription base.
  

12
Imagine

• Compelling coverage of LAs diverse
  neighborhoods
  
• Live broadcast of cultural, political and local
  events, including sports.
  
• Daily weekly programs framing life in L.A,
  business, travel, entertainment the arts.
  
• Local news without the car chase

13
Conclusion

• Cable Television
• Is a Solution