Reaching Hispanics through Rich, Deep and Relevant Content

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Reaching Hispanics through Rich, Deep and
Relevant Content
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HMI The Planeta / Batanga Merger
We are pleased to announce the merger of Planeta
and Batanga creating the premiere online brand
for US Hispanics and delivering

• Powerful reach with a combined audience of over
  2,500,000 monthly unique visitors.
• Deep multi-media content in every major lifestyle
  category music, sports, autos, film, fashion,
  gaming among others.
• Largest inventory of rich media in US Hispanic
  online with portfolio of audio and video content.

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About PlanetaTV

• Deepest Video Content available online for US
  Hispanics
• Over a dozen news entertainment sites,
  including
• Hispanic portals of Broadband ISPs
• Comcast,
• Time Warner Cable
• Cablevision Systems
• Television Radio Broadcaster Streaming Sites
  from Latin America

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About Batanga

• Batanga.com
• Americas Largest Latin Internet radio network.
• 24 music channels like mariachi, banda, pop,
  rock, reggaeton, flamenco and salsa
• 1.4 million monthly unique listeners
• Batanga Latin Music magazine
• Bi-monthly print magazine available in 2,500
  retail stores including Wal-Mart
• 35,000 Committed Circulation

June 2005 audit by Audit Bureau of Circulations
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Selected Advertisers
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HMI Audience Fast Facts
HMI has a combined audience of over 2.5 million
unique users today and will average over 3.5
million in 2006
Source ABCi audit June 2005
Source Open AdStream 24/7 RM Ad Server August
2005
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Deep, Rich and Interactive