Digital Infrastructures in Corporate Publishing

1
Digital Infrastructuresin Corporate Publishing

• Tibor Tscheke
• STEP Group
• Germany - Hungary - Norway - Poland - United
  Kingdom
• (a part of Bertelsmann ARVATO AG)

Tel. [phone] Fax
49-9365-8062-66 E-mail step_at_step.de
www www.step.de
STEP
November 1999
2
Status
Most published information is no longer
prepared in the traditional manner,
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Status
but digitally !
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The Problem ...
Those digital assets are trapped in a variety of
formats, applications and isles of processing
(the DTP- and typesetting graveyards).
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... the Problem !
The company doesnt have general access to its
information assets.
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.
Whats the Point ?
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The historical SGML Arena
Information Process Management
Primary Source of Income
high value
Commercial Publishing Ref. Works Legal STM
Software Industry
Improving Income
Technical Documentation
Needed for Income
Pharmaceutical
Threshold for Income
lasts long
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Corpus Segment
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Information life-cycle / corporate value
EDI
SGML / STEP
commercial information invoices / ordering / ...
Digital Value-carrier - Content as Product -
Digital Products - Content as By-product
XML
speed precision
access / management
speed distribution
access / safety
marketing information Business performance e-comm
erce
Archives
???
HTML
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Digital Data Standards - Enterprise Level
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Related Business Issues
EDI gt XML
XML STEP
non-digital Products
Facilitating Business Increasing
Speed Communication Management
Creating Value Maintaining Value - One 2 One
Publishing
Market Communication Quality of Delivery - Shop
Window -
Knowledge Base
DOC XML
HTML gt XML
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Digital Data Standards - Enterprise Level
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Lets re-formulatethe Problem
The enterprise doesnt have general
seamless, fast precise access to its
information assets.
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The Cure to the Problem

• Access is Key
• Information (Content Meta-Data) has to be
  structured according to enterprise needs.
• The Value-Chain has to be organized digitally
  from start to finish.

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..
A C C E S S
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WWW is just the Beginning
- Computer everywhere - Networks global - HTML
transparent
Experience with digital Information, shows global
access
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The Mass of digital Information creates the
desire for Structure
- XML - Structure - XSL - Style - XLL - Links ...
Microsoft becomes Standard-Champion JAVA becomes
a battle field Operating Systems vanish?
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...
S T R U C T U R E
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SGML XML turns Information into a Ressource
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....
VALUE CHAIN
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The Value Chain

• has to be organized, based on a free flow of
  digital content and data

• Involving every participant
• Customers
• Partners
• Business Facilitators
• All parts of the Enterprise

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.
Commercial versus Corporate Publishing
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Traditional Publishing Paradigm
Questioning - the Market Change request -
Corporate Management Major Problem - Multiple
Media Publ. Major Point of Interest - Why cant
we? - Are we prepared? - What should we
do? - Do it cheaper!
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Publishers - Primary Source of Income
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Future Publishing Paradigm
Decision process - Corporate Management Investmen
t Threshold - Dependent on Consciousness of
Paradigm Change Focus - Editorial System -
Migration Major Point of Interest - the Right
Partner Vision Biggest Obstacle -
Middle-Management - Production Manager Heroes to
be won - Editorial Staff
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Publishers - Primary Source of Income
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Technical Documentation
Decision process - Middle Management Investment
Threshold - Managability Focus - Process -
Accuracy - Life-Cycle (Security) Major Point of
Interest - Rationalization Biggest Obstacle -
Computer Department Heroes to be won -
Maintenance Staff - Delivery Staff
Product Design
Administration
Delivery
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TechDoc - Needed for Income
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..
Where do we go from here ?
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Evolution ofDigital Information Management
Mass of digital Information
Y 2000
Asset Management Document Management Process
Management Information Management Communication
Management Knowledge Management
Picture, graphics, pages Versioning,
Access Workflow SGML XML XML as
Interface Topic Maps AI
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Bertelsmann ARVATO AG
STEP Group STEP Electronic Publishing Solutions
GmbH STEP Electronic Publishing kft. STEP Infotek
AS. STEP Poland Sp. z o.o. STEP UK Ltd. Germany
- Hungary - Norway - Poland - United Kingdom
STEP