Welcome to National City

1
Welcome to National City
2
Team 7 Good Pick Consultants

• Megan Hoyt
• Keith Moody
• Steven Udolph
• Jennifer Wotsch
• Linda Yaney
• February 17, 2000

3
Problem at Hand

• Industry
• Deregulations
• Globalization
• Good Pick Strategies
• Alliance with Prudential
• Personal Profile System
• TurboTax
• Cbank.com

4
National City Company Profile

• Operates in Ohio, Illinois, Indiana, Kentucky,
  Michigan, Pennsylvania
• Target markets Residential and Commercial
• Core Competencies customer service and
  convenience

5
Target Market

• Residential Market
• Individuals and households
• 60 of National City customers

6
National Citys Current Services

• Private Investment Adviser
• Client Group
• NatCity Investments
• Sterling
• International Trade Services
• Letters of Credit
• Wiring Services

7
Plans for the future

• Improve Corporate Banking
• Improve Customer Retention

8
Alliance with Prudential

• Financial Modernization Law
• Alliance rather than a merger
• Benefits
• National City Corporation
• National City customers

9
Personal Profile System

• Strengthens Core Competency
• Accessible online and in branches
• Benefits
• National City Corporation
• National City Customers

10
TurboTax

• Online Tax Filings
• Benefits
• National City Corporation
• National City Customers

11
Expanding the Market

• Competition
• Foreign
• Domestic
• Expansion Nationally and not Globally

12
Cbank.com

• Pure Play Internet Bank
• Mercator Middle Ware
• Targets
• Residential
• Young Professionals

13
Cbank.com

• Viral marketing
• Services
• No fees, transaction costs, and no minimum
  balances
• Email money

14
Cbank.com

• Benefits
• National City Corporation
• National City Customers

15
Shareholders Concerns

• Stock Price
• Dropped by nearly half in past year
• Possible Takeovers

16
Summary

• Improve Core Competencies
• Prudential Alliance
• Personal Profile System
• TurboTax
• Cbank.com