It

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Its Time to PlayNAME THAT ADVERTISING
TECHNIQUE!
Developed by Mrs. Brewer
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Directions

• Watch each commercial and identify the technique
  used to persuade the audience to buy this product.

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What persuasive technique is being used here?
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What persuasive technique is being used here?
Plain folks
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Snob Appeal
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Glamour
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Celebrity Appeal
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Name Calling
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Rhyme / Jingle
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Testimonial
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Repetition
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Plain folks
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Loaded / Emotional Words
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Humor
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What persuasive technique is being used here?
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What persuasive technique is being used here?
Rhyme / Jingle
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Thanks for playingNAME THAT ADVERTISING
TECHNIQUE!