Move Update Seminar

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Move Update Seminar

• Business Partnership

2
Welcome

• Mailing Community
• Business Mailers
• Mail Service Providers
• Government
• Universities Hospitals

3
Purpose Objective

• History
• Up-front Knowledge
• Benefits Risks
• Partnership

4
Purposes

• WHY Move Update?
• WHY Planned Expansion?
• WHY This Meeting?

5
A Nation on the Move

• 19.6 BUSINESSES MOVE YEARLY
• 2.6 MIL. BUSINESS COA FILINGS

17 CONSUMERS MOVE YEARLY41.1 MIL. CONSUMER COA
FILINGS
RESIDENTIAL
BUSINESSES
USPS SYSTEM 139 mil. Delivery Points
1.6 mil. New Addresses Every Year
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Reasons for Non-delivery
7
The UAA numbers.demand mailers action
1.5 billion
USPS

• 3 to 4 billion problem

MAILERS
5 6 billion UAA mail pieces annually
8
Knowledge Objectives

• ROI Benefits of Move Update
• Downside of Non-compliance
• Best Practices Better Dialogue

9
Compliance Options

• Pre-Mail Options National Change of
  Address FASTforward NCSC Approved Alternatives
  
  
• Post-Mail Options Address Change Service
  (ACS) Envelope Endorsements (Ancillary)
  
• US Postal Service Source PS Form 3575
• Common Database for All Methods

10
Ancillary Endorsements
11
Snapshot of File Quality

• Simple ZIP Code Check
• New CASS Enhancement DPV
• (Coding Accuracy Support System)
• (Delivery Point Validation)
• NCOA Summary Report

Address Quality
Move Quality
CASS/DPV YES NO
12
Snapshot Review
13
Best Practices ROI

• Industry Norms 100,000 Records Action
• NCOA Adjustments Amt
• Corrections 4,500 4.50
• Deletions 1,750 1.75
• Total 6,250 6.25
• Net Mail File 98,250 (Less Deletes)

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Best Practices ROI

• File Improvement 100,000 Records
• Results
• Mail Budget (0.21 0.20) 41,000
• Expense Avoided (0.41 x 6250) 2,562
• Less NCOA Fee - 165
• Adjusted Budget 2,397 38,593
• Budget Reduction 5.8
• ROI 161

15
Best Practices ROI

• Response Improvement
• Corrected Addresses 4,500
• Avg. Response Rate 2
• Recaptured Orders 90
• Revenue (_at_ 55/Order) 4,950
• Cost to Mail (0.41) - 1,845
• Net New Revenue 3,105

16
Best Practices ROI

• Campaign Financial Improvement
• Cost Savings 2,397
• New Net Revenue 3,105
• Total Contribution 5,502

Benefit
17
Reality

• Move Update - as demonstrated provides multiple
  benefits to mailers.
  
• Compliance mailers accepting postage discounts
  must understand their Work-Share
  responsibilities.
  
• For Example
• Use of service versus applying changes

18
Compliance

• Postal Policy
• Ensure revenues due are collected fairly and
  consistently.
  
• Emphasize prevention before assessment.

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Compliance

• Reality
• Move Update enacted in 1997.
• Mailers mail is cause of UAA problem.
• USPS, as with rest of Mail Industry, employing
  best practice procedures.

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Compliance

• Example 100,000 file
• Work-Share discount
• 0.06 per piece
• 6,000.00 per mailing
• 6 month compliance period

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Partnership

• USPS / Industry Best Practices
• Deliverability USPS
• Results Industry
• Cost Both

22
QA
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Contact

• Robert B. Swick Anchor Computer Inc
• Vice President - Database Services
• Tel [phone]
• Fax [phone]
• rswick_at_anchorcomputer.com