Added Value From

1
Added Value From

• The Press Operations

2
Revenue Generating Ideas

• Ken Kirkhart
• Vice President
• Production
• USA Today

3
Scented Ink Early Users

• L.A. Times
• Ran two weeks ago.
• Orlando Sentinel
• Ran three weeks ago and have another scheduled.
• USA Today
• Out to clients.

4
Scented Ink USA Today Sample
5
Scented Ink L.A. Times Sample
6
Scented Ink How To

• Fifth color
• Sprayer
• Show and explain scented ink to your sales reps.
• Give them samples to share with advertisers.

7
Scented Ink Results

• Odor is subjective.
• It is hard to determine fragrance saturation
  because some people can smell better than
  others.
  
• Directly after printing, you could get a hint of
  the aroma.

8
Scented Ink Results

• L.A. Times
• California has a scent law.
• L.A. Times ran 1.3. million papers with the
  scent.
  
• Operational success.
• Marketed prior to running, it was on their web
  site and there was a press release. L.A. Times
  did not receive any complaints.

9
Scented Ink Lessons Learned

• Actual scent used was thicker and did not flow as
  well as the test.
  
• Required the pressure to the page packs to be
  turned up.
  
• Be sure to check your materials upon arrival.

10
Scented Ink Lessons Learned

• After smelling for the ink on the paper, you
  become desensitized. It is a sensory overload.
  
• Using coffee grounds to clear your palate is
  beneficial to get the clear scent.
  
• If the area to rub is not clearly marked, make
  sure the area is large.

11
Scented Ink Lessons Learned

• Gum builds up on the ink rail and inside of the
  ink canister due to the viscosity.
  
• Need to determine what chemical to use to clean
  the gum build up on the inside of the page pack.
  
• Had to remove the filter from the canister to
  allow proper flow. The fragrance capsules would
  get caught in the filter.
  

12
Other Inks Being Developed

• Flourescent
• Metalic
• Seeds

13
Specialty Paper

• Semi-transparent
• 80 brightness -35
• 83 brightness 42.5
• An alternative to 50 Freesheet ground wood
  pulp.
  
• Cheaper version of a better stock, or in our
  case, an upgrade to newsprint
  
• without going crazy.

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Post Its and Scented Labels