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Added Value From

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Ran three weeks ago and have another scheduled. USA Today. Out to clients. Scented Ink USA Today Sample. Scented Ink L.A. Times Sample. Scented Ink 'How To' Fifth ... – PowerPoint PPT presentation

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Title: Added Value From


1
Added Value From
  • The Press Operations

2
Revenue Generating Ideas
  • Ken Kirkhart
  • Vice President
  • Production
  • USA Today

3
Scented Ink Early Users
  • L.A. Times
  • Ran two weeks ago.
  • Orlando Sentinel
  • Ran three weeks ago and have another scheduled.
  • USA Today
  • Out to clients.

4
Scented Ink USA Today Sample
5
Scented Ink L.A. Times Sample
6
Scented Ink How To
  • Fifth color
  • Sprayer
  • Show and explain scented ink to your sales reps.
  • Give them samples to share with advertisers.

7
Scented Ink Results
  • Odor is subjective.
  • It is hard to determine fragrance saturation
    because some people can smell better than
    others.
  • Directly after printing, you could get a hint of
    the aroma.

8
Scented Ink Results
  • L.A. Times
  • California has a scent law.
  • L.A. Times ran 1.3. million papers with the
    scent.
  • Operational success.
  • Marketed prior to running, it was on their web
    site and there was a press release. L.A. Times
    did not receive any complaints.

9
Scented Ink Lessons Learned
  • Actual scent used was thicker and did not flow as
    well as the test.
  • Required the pressure to the page packs to be
    turned up.
  • Be sure to check your materials upon arrival.

10
Scented Ink Lessons Learned
  • After smelling for the ink on the paper, you
    become desensitized. It is a sensory overload.
  • Using coffee grounds to clear your palate is
    beneficial to get the clear scent.
  • If the area to rub is not clearly marked, make
    sure the area is large.

11
Scented Ink Lessons Learned
  • Gum builds up on the ink rail and inside of the
    ink canister due to the viscosity.
  • Need to determine what chemical to use to clean
    the gum build up on the inside of the page pack.
  • Had to remove the filter from the canister to
    allow proper flow. The fragrance capsules would
    get caught in the filter.

12
Other Inks Being Developed
  • Flourescent
  • Metalic
  • Seeds

13
Specialty Paper
  • Semi-transparent
  • 80 brightness -35
  • 83 brightness 42.5
  • An alternative to 50 Freesheet ground wood
    pulp.
  • Cheaper version of a better stock, or in our
    case, an upgrade to newsprint
  • without going crazy.

14
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15
Post Its and Scented Labels
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