Create Your Own Spoof Ad

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Create Your Own Spoof Ad

• Dan Lunney Design 11

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The 8 Steps to Creating Spoof Ads

• Communication Objective
• Target Audience
• Format
• Develop the Concept
• The Visual
• The Headline
• The Copy
• Mistakes to Avoid

3
Communication Objective

• This is the most important step
• It sets the stage to develop the entire ad
• The key element What is your message?
• Example Eating Rutabagas is Cruel!
• Your entire ad should focus on this objective

4
Target Audience

• Who is the message for?
• What age group? Or demographic?
• Examples children, teens, high income earners,
  athletes, etc.

5
Format

• Poster
• Flyer
• Newspaper ad
• Pamphlet
• Magazine

6
Develop the Concept

• The main idea to express in the ad
• Good concepts can be used in other similar ads
• The concept includes the Heading (title), the
  visual (picture) and the copy (other text)

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The Visual

• Should be interesting
• Should be relevant
• Should be at least half of the space used for the
  ad

8
The Headline

• Keep it short, sweet and to the point so people
  will read it
• Make it memorable so it will stick in peoples
  minds
• Example Just Do It! - from Nike ads

9
The Copy

• Copy is other words on the page to further
  explain things in or about the ad
• It may include facts or definitions
• It may be the main point you are trying to get
  across

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Mistakes to Avoid

• Avoid clutter less is more
• Avoid chaos and confusions keep it simple
• Keep the message clear people shouldnt have to
  guess what it is about
• NEVER have spelling mistakes they will become
  the focus of the ad and take away from your
  objective