GEOG2056 Tourism and the Shrinking World

1
GEOG2056 Tourism and the Shrinking World5
Tourism Guests and Hosts

• Lecture Objectives
• understand concepts of guests and hosts in
  tourism study
• different needs of business and leisure guests
• analyse pattern of guest motivations, needs, and
  expectations (MNEs) as well as the associated
  family life stages
• discuss host and guest relationship
• social and cultural impacts of tourism on a
  tourist destination

References Your textbook (2006) Chapter 2 pp.
54-59 Smith, V. L. Brent, M. (2001) Hosts and
Guests Revisited Introduction
2
Understand concepts of guests and hosts in
tourism study
3
What are tourism Guests?

• They are outside visitors
• come to be entertained by the people, community,
  or region
• are as diverse as humankind
• the two largest groups are
• business guests
• leisure guests

4
What is Business travel?

• Business travel
• is generally non-discretionary
• two main reasons for business travel are
• meetings and conventions
• Business guests
• have few choices in deciding
• where, when, how, and how long to travel
• constitute nearly 35 of all airline seats and
  are usually members of one or more frequent flier
  programs

5
What are 5 segments to business travel market?

• Frequent business travellers
• stay in the hotel often
• are offered specialized service
• instant check-in service
• receive special treatment, e.g. their names are
  remembered by hotel staff as a token of being
  special
• Luxury business travellers
• desire the best experiences
• spend most money
• demand the best service attitude

6

• Female business travellers
• women are anticipated to make up 50 percent of
  the tourism business market in the 21st century
• International business travellers
• increase fast because of globalisation
• request some leisure activities during their
  business trips (for the accompanying spouses and
  families)
• Occupational designations
• this classification helps to identify specific
  needs of the guest
• a showroom or sitting area might be offered to a
  salesperson, which is equipped with portable food
  service for clients as deals are struck

7
What is Leisure Travel?

• Leisure Travel is
• discretionary
• dependent on discretionary time, discretionary
  income, and family life stage
• Discretionary time is
• time away from work and other obligations, e.g.
• vacations
• Discretionary income
• money one may spend as one pleases
• The major difference between business travel and
  leisure travel is whether the travel is
  DISCRETIONARY

8
Analyse pattern of guest motivations, needs,
expectations (MNEs), and the associated family
life stages
9
Explain Motivation, Needs, Expectations (MNEs)

• The motivation for a business traveler is
• to conduct business
• She/he will need
• some form of transportation
• a hotel that offers good dining facilities, and
  probably, the ability to easily connect a
  personal computer or fax machine, and to access
  internet services
• She/he will expect
• the room to be quiet
• check-in/check-out to be quick and efficient
• the staff to be friendly and aware of her/his
  needs
• Needs may vary depending on the business

10
MNEs vary at different life stage - where a
person is positioned in his or her life

An important aspect to note is the amount of
discretionary income and time that accompanies
each life stage
11
Social cultural impacts of tourismDiscuss host
and guest relationship
12

• Who are Hosts?
• persons, communities, or regions who entertain
  the visiting guests (tourists)
• members of the destination community that the
  guests are visiting
• What is considered to be Tourism illiteracy of
  hosts?
• an educational deficiency (negative attitude)
  about tourism people can be illiterate in the
  sense that they
• do not plan for tourism
• do not see tourism as a benefit to the
  community's economy
• do not understand how to use the tourist dollar
  for expansion (e.g., a "bed and booze" tax that
  would tap tourists rather than locals and would
  generate revenue that residents would be able to
  use to fund community improvements)
• feel that tourists should not intrude on their
  way of life

13
Your homework

• Read your textbook (Chapter 2) to understand the
  social and cultural impacts of tourism (both
  negative and positive impacts)