INTRODUCTION TO FLORAL DESIGN

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INTRODUCTION TO FLORAL DESIGN
Jaime Gosnell and Dr. Frank Flanders Revised by
Robbie Buchanan May 2007 Georgia Agricultural
Education Curriculum Office, to accompany lesson
01.466-0.1
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OBJECTIVES

• Define florist
• Identify occasions for which floral products are
  purchased
• Identify products and services florists provide
• Explain the function of different types of
  florists

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If of thy mortal goods thou art bereft,And from
thy slender storetwo loaves alone to thee are
left,Sell one and with the doleBuy hyacinths to
feed thy sole. Persian
poet (?1184-1291)
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WHAT IS A FLORIST?

• A florist is a person or a business dealing with
  arranging and merchandising flowers and floral
  products.

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FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?
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BIRTHDAYS
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WEDDINGS
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GET WELL, HOSPITAL, ETC
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MOTHERS DAY
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VALENTINES DAY
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PROMS
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FUNERALS
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BANQUETS
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JUST BECAUSE
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WHAT PRODUCTS AND SERVICES ARE OFFERED BY
FLORISTS?
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CENTERPIECES
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GIFTS
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POTTED PLANTS
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FUNERAL PIECESWREATHS, SPRAYS, OTHER ITEMS
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NOVELTY ARRANGEMENTS
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HOLIDAY WREATHS AND SWAGS
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VASE ARRANGEMENTS
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HAND-HELD FLOWERS ANDARM BOUQUETS
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BALOONS, SILK PLANTS, FLOWERS, ETC
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Types of shops include
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WHOLESALE FLORIST

• Link between the grower and the retail florist
• The wholesaler purchases flowers and supplies
  from growers and suppliers around the world and
  sells to local retail shops.

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WHOLESALE FLORIST

• Wholesalers also supply plants,
• giftware, containers etc.

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RETAIL FLORIST

• Most retail shops are full service
• A full service shop offers regular and special
  delivery, set-ups for special events, charge
  accounts and wire service.

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RETAIL FLORIST

• A retail florist purchases materials from
  wholesale growers, suppliers, and florists and
  sell directly to customers
• Products and services sold include fresh flowers,
  blooming plants, balloons, novelty giftware, and
  silk and dried arrangements.

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SPECIALTY RETAIL SHOP

• Targets a specific need in the market by
  specializing in one segment of the industry
• These types of shops would specialize in things
  such as weddings or potted plants.
• Many times they are located adjacent to a
  business that provides similar services.

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CASH AND CARRY SHOPS

• Offer a wide variety of flowers by the stem or
  bunch.
• Generally do not offer design services.
• Are often located in high traffic areas such as
  inside a mall or on the street.

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Studio Operation

• Concentrates on specialty areas such as party
  work and weddings
• May operate out of a warehouse or home without a
  storefront.
• Most sales are made by appointment or at the
  customers home or business.

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MASS-MARKET FLORIST

• Located in and associated with other businesses
  such as groceries and chain stores
• Offer fresh arrangements, potted plants,
  balloons, flowers and stem, and novelty pieces
• Usually do not offer delivery or custom design
• These florists usually depend on unplanned
  purchases