Advertising with RockYou

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Advertising with RockYou Case Study
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Case Example 1Branded Ad
Advertised Sonys 30 Days of Night on RockYous
Vampires applicationgenerated 59k sweepstake
entries
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Case Example 2Application Promotion
Advised Acuvue team on viral flow of Wink
application, then promoted the application on
RockYou network 40k installs purchased 100k
users in a few weeks.
646x60 Ad
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Case Example 3Application Promotion
Yahoo!s music video app had been on Facebook for
a month with little traction. After viral
tuningconsultation on application flow and
designand cross promotion on the RockYou ad
network, the app grew to 1M users
Other clients include - NBC - ABC - IAC -
TripAdvisor/Expedia - ESPN - Neutrogena -
Coke/Sprite
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Case Example 4Application Takeover
Signed Sony Pictures to advertise Resident Evil
on RockYous Zombies application.
Promotion surpassed expectations of interactive
engagement w/ the brand Goal 10K contest
registrations Actual 1M registrations
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Case Example 5Application Integration
Created co-branded quiz within the Likeness
application titled Best Johnny Depp Characters
to promote Sweeney Todd debut.
Newsfeed Promotion
On-page Click-thru to Learn More About Movie
Results

• 186k quizzes taken in 1 month, generating 2M
  impressions
• 7M additional impressions on matches page, with
  46k click-thrus to movie site