Corporate Social Responsibility CSR

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Corporate Social Responsibility (CSR)

• Dr Martin Blake BSc MBA DBA
• Head of Social Responsibility, Royal Mail Group
  plc
• BCCH CSR Seminar
• 25th October 2006

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Royal Mail Group plc context

• One of the largest employers in the UK
  c.193,000 employees
• Deliver 84 million items to 27 million addresses
  every working day
• Parcelforce Worldwide and General Logistics
  Systems deliver 337 million parcels per year
• 35,000 vehicles travelling 1.8 million miles a
  day
• 160 million litres of diesel annually
• 14,300 Post Office? outlets
• Increasingly competitive market

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Link between Sustainability and CSR
Social wellbeing
Environmental protection
Health safety
Royal Mail Group plcs CSR activities
Diversity inclusion
Sustainable development
Economic prosperity
Community investment
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Why are we managing CSR?

• Communities prefer companies that create jobs,
  incomes and contribute to the economic and social
  cohesion that builds the neighbourhoods where
  people want to live and work
• Customers prefer to buy from companies that share
  their values
• Employees prefer to work for companies that
  provide a healthy and safe environment and whose
  values align to theirs
• It is also simply the right thing to do.

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CSR within Royal Mail

• The safety of our people and our customers
• The well-being (health) of our people
• The environment
• The communities we operate within
• The diversity of our workforce
• The security of our customers mail.

Covers a wide range of issues including
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Sustainability Strategy and Tactics
Sustainability Strategy (100 of impacts)
Carbon Management Programme (tactical focus)
c.80 of impacts
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Other environmental projects e.g. water
waste. c. 20 of impacts
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Royal Mail Group Plc.s Carbon Management
Programme
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Regulatory environment

• UK Government support provided through CSR
  function in the Dept. Trade Industry
  (www.csr.gov.uk)
• Establishment of CSR Academy (www.csracademy.org.u
  k)
• Current UK position predominantly voluntary
  rather than regulatory approach supported by
  most UK corporates
• CSR driven by business case cost savings,
  employee motivation and retention, brand value,
  risk management and because it is the right thing
  to do
• Governments role to further incentivise the
  business case as with tax breaks for payroll
  giving.

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Better Business Journey toolkit
Produced by the UK Small Business Consortium
which includes the British Chambers of Commerce,
Business in the Community, CSR Europe and the
Institute of Directors. Focused on four key
areas of 1) People 2) Premises 3) Promotion and
4) Purchasing.
www.betterbusinessjourney.com
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Responsible recruitment/ Equal opportunities
Staff training, career development, motivation
retention
Community involvement
Healthy workplace
Teamwork
Flexible working/ Work-life balance
DID YOU KNOW? 3 in 5 people want to work for a
company whose values are consistent with their own
THE PEOPLE JOURNEY

• People are the most important resource businesses
  have, so their satisfaction is recognized as a
  key component of business success. You can
  increase your companys competitiveness by
• developing the competence of all your staff
• enabling staff to play an active role in the
  community
• employing a diverse workforce
• promoting the health and well-being of employees
  and contractors.

DID YOU KNOW? 79 of smaller businesses believe
that they should be involved in encouraging a
healthy work-life balance amongst their staff
DID YOU KNOW? 40m working days are lost to ill
health and injuries each year and staff absence
costs business 11billion per annum
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Recycling
Employee business transport policies
Internal environmental impacts
External neighbourhood environmental impacts
Disability access
Energy usage/costs
Becoming carbon neutral
DID YOU KNOW? 86 of UK adults believe the
environment is the most important issue for
companies to focus on
THE PREMISES JOURNEY

• It makes sound business sense to try and reduce
  the negative environmental impacts of your
  business. This involves
• reducing greenhouse gas emissions from energy
  use, transport and industrial processes
• using energy and raw material efficiently
• reusing/recycling products and waste where
  possible
• setting achievable targets to manage your
  environmental impact.

DID YOU KNOW? 10 reduction on energy bills can
be achieved without any capital investment
DID YOU KNOW? 80 of small businesses believe
that they should be involved in waste reduction
and recycling
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Responsible advertising
Positive PR/publicity
Awards
Standards
Product service innovation
Accessing new markets
DID YOU KNOW? 51 of the British public say they
have chosen a product or service because of its
responsible reputation
THE PROMOTION JOURNEY
By communicating your responsible activities to a
wider audience you will find that you inspire
many others to do the same and your example could
lead to much bigger impacts.   make sure your
staff know about what you do and can talk about
it generate positive publicity through local,
regional or national media tell your customers,
suppliers, investors and other stakeholders what
you are doing enter relevant award schemes.
DID YOU KNOW? 81 of UK websites are inaccessible
for disabled users
DID YOU KNOW? 62 of small businesses dont use
the internet to market their goods and services
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Local sourcing
Buying fairly traded products
Responsible procurement
Supplier criteria
Paying on time
DID YOU KNOW? 85 of businesses view late payment
of suppliers as unethical
THE PURCHASING JOURNEY

• Responsible purchasing means operating to the
  highest standard of business integrity. This
  includes
• supporting and encouraging existing suppliers to
  be responsible
• choosing responsible new suppliers, treating
  them fairly and with respect,
• paying them on time
• locally sourcing products or services where
  relevant.

DID YOU KNOW? 1 in 4 business failures are a
direct result of interruption to cash flow
DID YOU KNOW? 43 of small businesses have been
asked by larger customers about environmental
practices
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For further information contact
Dr Martin Blake Head of Social Responsibility Roya
l Mail Group plc Unit 6 Ancells Court Rye
Close FLEET GU51 2UY Tel [phone]
773011 Email CSR_at_royalmail.com www.royalmailgrou
p.com
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Passionate about progress