Improving Performance Through Task Technology Fit: A Case Study

1
Improving Performance Through Task Technology
Fit A Case Study

• Presenter name
• Presenter affiliation

2
Overview

• Introduction
• Discussion of SDSS case study
• Discussion of future research

3
SDSS

• Multifaceted task that needs to be addressed in
  many different ways
• Marketing
• Materials, high school visits, workshops
• Curriculum changes
• Prerequisite structure, new courses, flexible
  minors, 100 online courses

4
Task-Technology Fit

• IT is more likely to have a positive impact on
  performance and be used if the ITs capabilities
  match the tasks that the user must perform
• For a SDSS, a complex task requires a complex IT
  while a simple task requires a simple IT

5
Case Study SDSS Prototype

• Logistics management to deliver products
• Prototype GIS-based SDSS that processes road
  network information
• Toll fees, types of road, road conditions
• Enabled better route and vehicle selection

6
SDSS Prototype
Database table of key road network information
7
SDSS Prototype
Visual and Text Route Selection Result Display
8
Case Study Results

• Interviews with decision makers (truck drivers,
  logistics managers) who evaluated prototype
• Select delivery route between the Hitech
  Industrial Estate in Ayutthaya province and the
  Port Authority of Thailand in Bangkok
• Much greater confidence and satisfaction with
  decision made with the prototype

9
Future Work

• Web-enabled SDSS software prototype
• Link to real-time traffic information and road
  conditions
• Continued improvements in information quality
  will lead to improved decision confidence and
  satisfaction

10
Discussion

• Questions or comments?