The Next Generation Network: UltraBroadband IPTV

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The Next Generation NetworkUltra-Broadband IPTV

• Tom Giunta, Vice President, Product Marketing
• Motorola Wireline Networks

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Disruptive Forces Driving Change and Opportunity
Home Networks
Value Shift from Core to Edge
Broadband Access
The Internet
Mobility
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Traditional Business Models Threatened

• Centralized Communications Centers
• Central Office Served Telephony
• Local Telephone
• Long Distance
• Mobile Devices and Communications
• Cable Based Video Entertainment
• Internet Access
• Business and Enterprise Services
• Accommodating outdated technologies, inadequate
  service delivery, and antiquated regulations

Internet Access
Telephony Services
Video
Broadband Access Mobility
Enterprise
Mobile
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In the wake of the Internet explosionWho is the
Telephone Company?

• Cable Companies expand beyond entertainment video
• Traditional wireline customers shift to wireless
• IXCs are absorbed by Common Carriers
• The fixed-price model, an artifact of dial-up
  competition, threatens revenue and investment
• 240 Billion in legacy services at risk
• VoIP poised to attract more voice minutes from
  the Telco Network
• Value and Services are created at the edge not
  the core

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Next Generation Technologies

• WiMax 802.16e
• IP Multimedia Subsystem
• Dual Mode Handsets

• MoCA, HPNA3, HomePlug, WiFi
• Low Cost Storage
• DVR
• Media Servers

Local Storage Home Networking
Mobility
Ultra-Broadband Access

• Symmetrical Access to enhanced content
• Fiber Deep Architectures
• Low cost optical terminals
• ADSL2, VDSL, VDSL2

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Enabling Next Generation Business Models

• Follow-me Services
• Mobile Video
• Service that Adapts to Environment

• Secure Personal Libraries
• Digital Rights Mgmt
• Home IT Services

Local Storage Home Networking
Mobility

• Symmetrical P2P Services
• Policy Management
• High Definition Content on Demand

Ultra-Broadband Access
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Broadband connectivity hits critical mass
Source Parks Associates 2005
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Consumer Behavior Defined

• Users want
• Their media to move with them
• Smart home servers to know what they like
• Personal preferences and databases always
  attached and accessible
• Communication devices that enable ones lifestyle

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Changing viewing habits
More people tuned into Julys Live 8 concerts
online than they did on TV
AOL Music broadcast for the week after concerts
(July 4-12)
MILLIONS OF VIEWERS
AOL Music broadcast for the day of concerts (July
2)
VH1
MTV
ABC
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TV off the Web
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Its the end of the world as we know it

• Television redefined
• Not just the big screen in the living room
• IPTV, P2PVideo, Streaming Video
• Access to what you want when you want it
• ESPN streams content to Cell Phone
• What happened to the Plain Old Telephone?
• Personal device with personality
• More than just an instrument for voice
• Content Explodes
• Distributed in many forms, and not just from
  studios
• The line between Consumers and Producers blurs

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The movement towards personalized content appears
unstoppable

• Digital Media Devices Proliferate
• Blogging 50 million user created channels with a
  new one created every 2 seconds
• 36-fold explosion in consumer generated video on
  the Internet this year
• P2PTV video file sharing follows trends
  established with music swapping
• 30 Million U.S. Mobile Video Subscribers by 2010

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How much Capacity per Household is Needed?
35 Mbps
100 Kbps
100 Kbps
100 Kbps
100 Kbps
2 Mbps
10 Mbps
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The future common carrier

• Owns broadband access lines
• Has an IP core with policy management and control
• Can offer differentiated services
• And differentiated pricing
• Commercial grade interfaces between carriers
• A broad range of service offerings
• Beyond voice, video, and data
• Mobility an essential element

Local Storage Home Networking
Mobility
Ultra-Broadband Access
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Conclusions

• Carriers need to prepare their networks for
  disruptive change
• Broadband Access based on deep fiber
  architectures delivering 30Mbps or better
• Fixed Mobile Convergence (FMC)
• An IMS Switch evolution strategy
• Converged Service Oriented Business models
• IMS facilitates a new carrier business model
  around differentiated services and Seamless
  Mobility

Local Storage Home Networking
Mobility
Ultra-Broadband Access