VCU AdCenter

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VCU AdCenter

• Newspaper Advertising Case Study Class

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VCU AdCenter

• Graduate Studies Program in Richmond, VA.
• Targeting Advertising Copywriters, Art Directors
  and Creative Directors, and account managers
• 60 Full time students
• Two year degree program
• NAA funds annual newspaper curriculum

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2004 Case Assignment

• Teams select non-advertising mall tenant
• Teams develop a newspaper based marketing
  solution for clients
• Creative approaches are designed for each
  target account

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Potential Companies to Profile
2005

• 2005

• Kay Jewelers
• Lane Bryant
• Lerner New York/New York Co.
• Petite Sophisticate
• Victorias Secret
• Zales Jewelers

• Ann Taylor
• Banana Republic
• Casual Corner
• Express
• Gap
• J.Jill
• Gordons Jewlers

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2006 Classified advertising

• Recruitment
• Real Estate
• Automotive

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