Mobile Media Consumption

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Mobile Media Consumption
We have a tendency to dramatically overestimate
what will happen in the next 2 years - and
dramatically underestimate what will happen in
the next 10 years! Jeff Bezos, founder,
Amazon.com
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The Media Consumer
Consumercentric entertainment
On Demand is Key!
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The Media Consumer
User driven Innovation!
The Prosumer
What will the future consumer demand?
Maslow
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The Content market
Paid content in the Nordic area
2006 numbers
Mio. Euro
716 Mio.
Other 57 mio. 78 CAGR
624 Mio.
Mobile 69 mio. alerts 25 CAGR
522 Mio.
Mobile 54 mio. games 80 CAGR
385 Mio.
Logos and 162 mio. wallpapers 48 CAGR
245 Mio.
134 Mio.
Ring 181 mio. tones 39 CAGR
82 Mio.
Source Own calculations Q4 2004 based on
Jupiter Research predictions
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The Content market
Paid content in the Nordic area
2006 numbers
Mio. Euro
716 Mio.
Other 57 mio. 78 CAGR
624 Mio.
Mobile 69 mio. alerts 25 CAGR
522 Mio.
Mobile 54 mio. games 80 CAGR
385 Mio.
Logos and 162 mio. wallpapers 48 CAGR
245 Mio.
134 Mio.
Ring 181 mio. tones 39 CAGR
82 Mio.
Source Own calculations Q4 2004 based on
Jupiter Research predictions
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Availability is rewarded!
Only media channel that is always available
WWW information wants to be free!
Mobil Mañana!
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Consumption habits
Consumer proposition
MediaCos will FOLLOW THE MONEY!
ARPU
Impulse buying
On demand
Planned buying
ARPU
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Consumption habits
Personal media servers
CONNECTIVITY, COMPATIBILITY
Wondows Live / Vista
SONY location free TV
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Consumption habits
Media Snacking
EASE OF USE, NO NONSENCE
90 min
27 min
2-5 min
0,5 3 min
Then
Now
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The Content
Multi Media, Video, Games, Music
Everything is mediarized
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Mobile Media Consumption
?
Morten RemmerBusiness Development, Head of
MobileNordisk Film A/S, Interactivemorten.remmer
_at_nordiskfilm.com45 20868363