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Architecture Marketing

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Certification News - TOGAF. The number of TOGAF 8 Certified professionals ... Impact (e.g. WaMU) How to get there.... Influence, Involvement, Information ... – PowerPoint PPT presentation

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Title: Architecture Marketing


1
Architecture Marketing
44 Montgomery Street Suite 960 San Francisco,
CA 94104 USA Tel 1 415 374 8280 ext. 229 Fax 1
240 214 1063 www.opengroup.org
Graham Bird VP Marketing Sales Mobile 1 415
999 3106 44 771 863 9088 g.bird_at_opengr
oup.org
(C) The Open Group 2006
2
Certification News - TOGAF

The number of TOGAF 8 Certified professionals
exceeds Ermmmmmmmmmmm.........!
  • TOGAF 8 Certified - 1514 registered Individuals
  • TOGAF 8 Training - 15 registered products from
    12 companies
  • TOGAF 8 Professional Services - 6 registered
    services from 6


    companies


See the full register http//www.opengroup.org/t
ogaf/cert/register.html


3
In the Media
(C) The Open Group 2006
4
In the Media
5
In the Media
6
In the Media
7
Downloads
(C) The Open Group 2006
8
Search Engine Visibility
(C) The Open Group 2006
9
Growing the Ecosystem
  • ecoSYSTEM
  • Awareness
  • Interest
  • Desire
  • The job..
  • Grow the pie

(C) The Open Group 2006
10
TOGAF The Book
  • Reprint done!
  • Corrections / updates
  • 8.1.1 Corrigenda
  • Format (8.5 X 6.75)
  • White space
  • Grey bars removed
  • Heavier Stock
  • Executive Guide??
  • Needed?

2006 Edition (incorporating TOGAF 8.1.1)
(C) The Open Group 2006
11
Study Guide
Available????????????
12
Course Materials
  • Feedback
  • Instructor guide
  • Presentation Order
  • Case Study
  • On-line Updates
  • Regular
  • Incremental

(C) The Open Group 2006
13
TOGAF global, online testing
  • Thomson Prometric now live

(C) The Open Group 2006
14
TOGAF Product Service Showcase
Get yours at reception!!!!
15
Regional APC - London
(C) The Open Group 2006
16
Web / eCommerce
  • Download
  • Simplify!
  • Data fill
  • Licenses
  • Commercial Use

(C) The Open Group 2006
17
Certification News - ITAC
  • Open Group IT Architect Certification Achieved by
    1,461 Practitioners
  • "Credit Suisse's information technology division
    is required to provide high-quality, innovative
    and cost-efficient technology solutions to our
    integrated global bank. In order to achieve our
    goals, it is critical that we attract and retain
    the best IT professionals in the market. The
    independent, global and well-founded IT
    Architecture Certification (ITAC) of The Open
    Group presents a strong opportunity. By following
    industry best practices, The Open Group has
    defined an outstanding benchmark for IT
    architects, which makes it easier to identify the
    highly skilled and experienced professionals that
    Credit Suisse is looking for. In addition, I am
    very much in favor of The Open Group's efforts to
    certify skills and experience, rather than
    academic qualifications only."
  • Andreas Buzzi, Head of Software Engineering,
    Credit Suisse




18
More.?
  • TOGAF cheat sheets
  • Posters
  • Executive Guide
  • Memorabilia
  • Marketing / PR

(C) The Open Group 2006
19
Strategy Measures
Theme
  • Page views
  • Time on web
  • Downloads
  • Value of list generated
  • Join via web
  • Leads
  • Attendance at Conference Member Meeting
  • Revenue
  • Leads

Our Events
Shop Window
PR
Word of Mouth
Sell More
More Often
  • Stars quoted WRT The Open Group
  • List of Heroes
  • Touch points
  • Tools used
  • E.g. presentations
  • Speaker opps generated
  • Leads

Product Promotion
  • Sponsor Recognition
  • Leads

Press, Analyst Star Spokesp
Other Events
Higher Price
Theme
Procurement
Theme
Value LOI, Endorsements, etc
(C) The Open Group 2006
20
Messages Positioning
Boundaryless
(C) The Open Group 2006
21
2006
  • Web
  • Use cases
  • Case Studies
  • Supporting materials
  • Design
  • TOGAF look feel
  • Layout for all media
  • Tell the STORY
  • Explain TOGAF 9
  • Problems / issues
  • Write / place articles
  • Target key web / print
  • Target key people
  • How to use TOGAF with.

(C) The Open Group 2006
22
2006 Other
  • PR
  • Speaker placement
  • Editorial calendars
  • Placed articles
  • White papers
  • Press releases
  • Architecture presentations
  • Needed?
  • Events
  • Identify list - key
  • Trade shows / Events
  • Speaking
  • How do we use network?

(C) The Open Group 2006
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