Title: Architecture Marketing
1Architecture Marketing
44 Montgomery Street Suite 960 San Francisco,
CA 94104 USA Tel 1 415 374 8280 ext. 229 Fax 1
240 214 1063 www.opengroup.org
Graham Bird VP Marketing Sales Mobile 1 415
999 3106 44 771 863 9088 g.bird_at_opengr
oup.org
(C) The Open Group 2006
2Certification News - TOGAF
The number of TOGAF 8 Certified professionals
exceeds Ermmmmmmmmmmm.........!
- TOGAF 8 Certified - 1514 registered Individuals
- TOGAF 8 Training - 15 registered products from
12 companies - TOGAF 8 Professional Services - 6 registered
services from 6
companies
See the full register http//www.opengroup.org/t
ogaf/cert/register.html
3In the Media
(C) The Open Group 2006
4In the Media
5In the Media
6In the Media
7Downloads
(C) The Open Group 2006
8Search Engine Visibility
(C) The Open Group 2006
9Growing the Ecosystem
- ecoSYSTEM
- Awareness
- Interest
- Desire
- The job..
- Grow the pie
(C) The Open Group 2006
10TOGAF The Book
- Reprint done!
- Corrections / updates
- 8.1.1 Corrigenda
- Format (8.5 X 6.75)
- White space
- Grey bars removed
- Heavier Stock
- Executive Guide??
- Needed?
2006 Edition (incorporating TOGAF 8.1.1)
(C) The Open Group 2006
11Study Guide
Available????????????
12Course Materials
- Feedback
- Instructor guide
- Presentation Order
- Case Study
- On-line Updates
- Regular
- Incremental
(C) The Open Group 2006
13TOGAF global, online testing
- Thomson Prometric now live
(C) The Open Group 2006
14TOGAF Product Service Showcase
Get yours at reception!!!!
15Regional APC - London
(C) The Open Group 2006
16Web / eCommerce
- Download
- Simplify!
- Data fill
- Licenses
- Commercial Use
(C) The Open Group 2006
17Certification News - ITAC
- Open Group IT Architect Certification Achieved by
1,461 Practitioners - "Credit Suisse's information technology division
is required to provide high-quality, innovative
and cost-efficient technology solutions to our
integrated global bank. In order to achieve our
goals, it is critical that we attract and retain
the best IT professionals in the market. The
independent, global and well-founded IT
Architecture Certification (ITAC) of The Open
Group presents a strong opportunity. By following
industry best practices, The Open Group has
defined an outstanding benchmark for IT
architects, which makes it easier to identify the
highly skilled and experienced professionals that
Credit Suisse is looking for. In addition, I am
very much in favor of The Open Group's efforts to
certify skills and experience, rather than
academic qualifications only." - Andreas Buzzi, Head of Software Engineering,
Credit Suisse
18More.?
- TOGAF cheat sheets
- Posters
- Executive Guide
- Memorabilia
- Marketing / PR
(C) The Open Group 2006
19Strategy Measures
Theme
- Page views
- Time on web
- Downloads
- Value of list generated
- Join via web
- Leads
- Attendance at Conference Member Meeting
- Revenue
- Leads
Our Events
Shop Window
PR
Word of Mouth
Sell More
More Often
- Stars quoted WRT The Open Group
- List of Heroes
- Touch points
- Tools used
- E.g. presentations
- Speaker opps generated
- Leads
Product Promotion
- Sponsor Recognition
- Leads
Press, Analyst Star Spokesp
Other Events
Higher Price
Theme
Procurement
Theme
Value LOI, Endorsements, etc
(C) The Open Group 2006
20Messages Positioning
Boundaryless
(C) The Open Group 2006
212006
- Web
- Use cases
- Case Studies
- Supporting materials
- Design
- TOGAF look feel
- Layout for all media
- Tell the STORY
- Explain TOGAF 9
- Problems / issues
- Write / place articles
- Target key web / print
- Target key people
- How to use TOGAF with.
(C) The Open Group 2006
222006 Other
- PR
- Speaker placement
- Editorial calendars
- Placed articles
- White papers
- Press releases
- Architecture presentations
- Needed?
- Events
- Identify list - key
- Trade shows / Events
- Speaking
- How do we use network?
(C) The Open Group 2006