Title: Writing To Inform
1Writing To Inform
Shoppers now spend 1.6 billion a year on organic
products.
Give information about what is happening now so
use it is, they are, we will.
Information should usually be given in the
present tense.
Fiona Holmes buys organic vegetables for health
reasons.
John, Susan, he, she, they.
Use third person format.
There are 4000 farm inspections per year.
Facts are thing that can be proved often shown by
numerical evidence.
Information is supported by Facts.
2Skills
Language
Example
Use impersonal voice when writing to inform
Do not speak to the reader by using you or we.
Avoid giving personal opinions e.g. I think
The Soil Association poll, 72 said organic food
tastes better.
Recent consumer polls of shoppers in supermarkets
throughout the country showed an increase in
sales of organic food.
Give a clear introduction
Use who, what, when and where in your intro.
Height, colour, shape, distance are all elements
of descriptive information. Comparisons can also
be used to add information.
Organically farmed salmon is a much paler pink
than non-organic salmon because its fed on food
without colouring.
Use description to help clarify information.
The structure should be organised.
Cost Organic food costs more to produce because
Paragraphs should have sub-headings and begin
with a topic sentence.
3ORGANIC FOOD INFORMATION LEAFLET The growth of
the Organic food industry British shoppers now
spend in excess of 1.6 billion a year on organic
food. Most major supermarkets, including Tesco,
Sainsbury and Weightrose, have an organic fruit
and vegetable section and most stock Organically
produced fish and meat. The sale of organic
produce has increased by 700 in the last five
years. Health Factors Studies have shown that
organic food contains more of the essential
vitamins and minerals the body needs to stay
healthy. Fiona Holmes, a nutritionist for the
NHS, says that she buys organic vegetables for
health reasons. Organic food is grown without
artificial pesticides and it is non-genetically
modified. It also contains fewer additives the
Soil Association which assesses organic standards
does not permit the addition of hydrogenated fat,
aspartame or monosodium glutamate. Environmental
Benefits Organic farming involves high animal
welfare standard, livestock is allowed to grow at
a slower rate, without the use of artificial
growth hormones. Crops are also allowed to grow
at a natural rate and to ripen for harvest. As a
result they must be supplied by local producers
causing less pollution due to transport. Appearanc
e Organic products tend to have a wider variety
of shape and colour. Organically farmed salmon is
a much paler pink than non- organically produced
because the fish are not given artificial food
colouring as part of their diet. Organic potatoes
vary more in shape and size, some being nobbly,
some large, some small as nature tends to
encourage variety as part of its disease fighting
technique.
Who, what, when, where
Impersonal
Facts
Topic sentences
Third person
Present tense
Subheadings
Description