LifeMode Group: L1 High Society

1
01 Top Rung
LifeMode Group L1 High Society Urbanization
Group U3 Metro Cities I

• HH Type Married Couple Families
• Median Age 43.1 Years
• Income High
• Occupation Professional/Management
• Education Bachelor/Graduate Degree
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Play tennis, go skiing
• Own stock worth 75,000
• Vacation overseas
• Listen to classical, public, all-news radio
• Own/lease luxury car

2
02 Suburban Splendor
LifeMode Group L1 High Society Urbanization
Group U7 Suburban Periphery I

• HH Type Married Couple Families
• Median Age 40.1 Years
• Income High
• Employment Professional/Management
• Education Bachelor/Graduate Degree
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Contract for home improvements
• Have home equity credit line
• Stay at Hilton hotels
• Listen to all-news radio
• Rent car from Budget

3
03 ConnoisseursLifeMode Summary Group L1 High
SocietyUrbanization Summary Group U3 Metro
Cities I

• HH Type Married Couple Families
• Median Age 44.7 Years
• Income High
• Employment Professional/Management
• Education Bachelor/Graduate Degree
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Buy Starbucks coffee beans
• Use Merrill Lynch brokerage firm
• Shop at Nordstrom
• Listen to public, classical radio
• Rent car from Hertz

4
04 BoomburbsLifeMode Summary Group L1 High
SocietyUrbanization Summary Group U5 Urban
Outskirts I

• HH Type Married Couples w/Kids
• Median Age 33.6 Years
• Income High
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Eat at Fuddruckers
• Own common/pref stock/employer co.
• Visit Disney World (FL)
• Listen to sports radio
• Rent U-Haul truck/trailer

5
05 Wealthy Seaboard Suburbs
LifeMode Group L1 High Society Urbanization
Group U3 Metro Cities I

• HH Type Married Couple Families
• Median Age 41.6 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Shop at Lord Taylor
• Own CD 6 months or less
• Use property/garden maint. svc
• Listen to all-news radio
• Own/lease Jeep

6
06 Sophisticated Squires
LifeMode Group L1 High Society Urbanization
Group U7 Suburban Periphery I

• HH Type Married Couple Families
• Median Age 37.1 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Shop at Wawa
• Have 2nd mortgage equity loan
• Home remodeling
• Watch the Golf Channel
• Own/lease van/minivan

7
07 ExurbanitesLifeMode Summary Group L1 High
SocietyUrbanization Summary Group U7 Suburban
Periphery I

• HH Type Married Couple Families
• Median Age 43.1 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Order from QVC
• Own tax-exempt fund shares
• Go birdwatching
• Watch ski jumping on TV
• Own new imported vehicle

8
08 Laptops and LattesLifeMode Summary
Group L4 Solo ActsUrbanization Summary Group
U1 Principal Urban Centers I

• HH Type Singles Shared
• Median Age 37.8 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Bach/Grad Degree
• Housing Multi-Unit Rental
• Race/Ethnicity White
• Preferences
• Rent foreign videos
• Trade stocks/bonds/funds online
• Shop at Banana Republic
• Watch the Independent Film Channel
• Own/lease Toyota

9
09 Urban ChicLifeMode Summary Group L2 Upscale
AvenuesUrbanization Summary Group U3 Metro
Cities I

• HH Type Mixed
• Median Age 41.1 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Bach/Grad Degree
• Housing Single Family Multi-Unit
• Race/Ethnicity White
• Preferences
• Order from amazon.com
• Use stock rating service
• Own Apple/Apple Mac brand PC
• Read newspapers
• Own/lease luxury car

10
10 Pleasant-Ville
LifeMode Group L2 Upscale Avenues Urbanization
Group U3 Metro Cities I

• HH Type Married Couple Families
• Median Age 38.7 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Shop at BJs Wholesale
• Own CD 6 months or less
• Shop at Marshalls
• Listen to all-talk radio
• Own/lease Nissan

11
11 Pacific Heights
LifeMode Group L2 Upscale Avenues Urbanization
Group U1 Principal Urban Centers I

• HH Type Married Couple Families
• Median Age 37.9 Years
• Income Upper Middle
• Employment Prof/Mgmt/Svc
• Education Some College Bach/ Grad
• Housing Single Family Townhome
• Race/Ethnicity Asian White 2 Races Pac Is
• Preferences
• Visit Disneyland (CA)
• Have mortgage refinance/consolidation loan
• Shop at Macys
• Watch Style on TV
• Own/lease Honda

12
12 Up and Coming Families
LifeMode Group L9 Family Portrait Urbanization
Group U7 Suburban Periphery I

• HH Type Married Couples w/Kids
• Median Age 31.6 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Eat at Chilis Grill Bar
• Have mortgage insurance
• Attend adult education classes
• Listen to classic hits radio
• Vehicle serviced at auto repair chain

13
13 In Style
LifeMode Group L2 Upscale Avenues Urbanization
Group U7 Suburban Periphery I

• HH Type Mixed
• Median Age 37.8 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family Townhome
• Race/Ethnicity White
• Preferences
• Play golf 2-3 times/month
• Track investments online
• Shop online
• Watch bicycle racing on TV
• Own/lease Toyota

14
14 Prosperous Empty Nesters
LifeMode Group L5 Senior Styles Urbanization
Group U7 Suburban Periphery I

• HH Type Married Couples w/Kids
• Median Age 46.3 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Work for a political party/candidate
• Consult a financial planner
• Shop at Pier 1 Imports
• Watch news channels like CNN, MSNBC
• Take vehicle to car dealer for service

15
15 Silver and Gold
LifeMode Group L5 Senior Styles Urbanization
Group U7 Suburban Periphery I

• HH Type Married Couples w/o Kids
• Median Age 57.9 Years
• Income Upper Middle
• Employment Retired/Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family Seasonal
• Race/Ethnicity White
• Preferences
• Go boating and fishing
• use stock rating service
• Order from L.L. Bean
• Read boating magazines
• Own/lease Mercury

16
16 Enterprising ProfessionalsLifeMode Summary
Group L2 Upscale AvenuesUrbanization Summary
Group U3 Metro Cities I

• HH Type Mixed
• Median Age 32.2 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Multi-Unit Townhome
• Race/Ethnicity White Asian
• Preferences
• Practice yoga
• Trade stocks/bonds/funds online
• Own handheld PC/PDA
• Have digital cable TV
• Own/lease Honda

17
17 Green Acres
LifeMode Group L2 Upscale Avenues Urbanization
Group U10 Rural I

• HH Type Married Couple Families
• Median Age 39.3 Years
• Income Upper Middle
• Employment Prof/Mgmt/Skilled
• Education Some College
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Do woodworking
• Have home equity credit line
• Do mountain biking
• Watch the Speed Channel on TV
• Own a motorcycle

18
18 Cozy and Comfortable
LifeMode Group L2 Upscale Avenues Urbanization
Group U8 Suburban Periphery II

• HH Type Married Couple Families
• Median Age 40.4 Years
• Income Upper Middle
• Employment Prof/Mgmt
• Education Some College
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Eat at Chi-Chis
• Use coupons frequently
• Play golf on vacation
• Watch AE, Home Garden Channels
• own new domestic vehicle

19
19 Milk and Cookies
LifeMode Group L9 Family Portrait Urbanization
Group U3 Metro Cities I

• HH Type Married Couple Families
• Median Age 32.8 Years
• Income Middle
• Employment Prof/Mgmt/Skilled
• Education Some College
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Eat at fast-food/drive-in restaurants
• Have mortgage insurance
• Buy family/childrens videos
• Watch pay-per-view sports events on TV
• Have vehicle serviced at auto repair chain

20
20 City Lights
LifeMode Group L3 Metropolis Urbanization Group
U1 Principal Urban Centers I

• HH Type Mixed
• Median Age 37.9 Years
• Income Middle
• Employment Prof/Mgmt/Svc
• Education Some College Bach/Grad
• Housing Multi-Unit
• Race/Ethnicity White Asian Hispanic
• Preferences
• Gamble in Atlantic City
• Using savings and loan
• Shop at BJs Wholesale
• Watch AMC cable movie channels on TV
• Buy premium/super gasoline

21
21 Urban Villages
LifeMode Group L9 Family Portrait Urbanization
Group U1 Principal Urban Centers I

• HH Type Family Mix
• Median Age 31.1 Years
• Income Middle
• Employment Skilled/Prof/Mgmt/Svc
• Education No HS Diploma HS Some Col
• Housing Single Family
• Race/Ethnicity White Hispanic
• Preferences
• Visit Disneyland (CA)
• Have personal loan for education
• Play soccer/watch soccer matches on TV
• Listen to Hispanic radio
• Own/lease Mazda

22
22 Metropolitans
LifeMode Group L3 Metropolis Urbanization Group
U3 Metro Cities I

• HH Type Singles Shared
• Median Age 36.9 Years
• Income Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Single Family Multi-Unit
• Race/Ethnicity White
• Preferences
• Play backgammon
• Have personal credit line
• Go rollerblading
• Listen to news-talk radio
• Own/lease Jeep

23
23 Trendsetters
LifeMode Group L4 Solo Acts Urbanization Group
U1 Principal Urban Centers I

• HH Type Singles Shared
• Median Age 34.7 Years
• Income Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White Asian
• Preferences
• Practice yoga go snokeling
• Use Fidelity brokerage firm
• Exercise at club 2 times/week
• Watch Access Hollywood on TV
• Own new imported vehicle

24
24 Main Street USA
LifeMode Group L10 Traditional
Living Urbanization Group U5 Urban Outskirts I

• HH Type Mixed
• Median Age 35.8 Years
• Income Middle
• Employment Prof/Mgmt/Skilled/Svc
• Education Some College
• Housing Single Family Multi-Unit
• Race/Ethnicity White
• Preferences
• Rent videos
• Own savings certificates
• Fly kites
• Watch baseball games on TV
• Own/lease Mazda

25
25 Salt of the Earth
LifeMode Group L11 Factories
Farms Urbanization Group U10 Rural I

• HH Type Married Couple Families
• Median Age 39.8 Years
• Income Middle
• Employment Skilled/Prof/Mgmt
• Education HS Grad Some College
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Own riding lawnmower, tractor, tiller
• Have personal loan not for ed., vacation
• Attend auto races (not NASCAR)
• Listen to country music radio
• Own/lease Oldsmobile

26
26 Midland Crowd
LifeMode Group L12 American Quilt Urbanization
Group U10 Rural I

• HH Type Married Couple Families
• Median Age 35.9 Years
• Income Middle
• Employment Skilled/Prof/Mgmt
• Education HS Grad Some College
• Housing Single Family Mobile Home
• Race/Ethnicity White
• Preferences
• Own pets
• Have personal credit line
• Shop at Wal-Mart
• Read hunting/fishing magazines
• Own/lease truck

27
27 Metro RentersLifeMode Summary Group L4 Solo
ActsUrbanization Summary Group U1 Principal
Urban Centers I

• HH Type Singles Shared
• Median Age 33.8 Years
• Income Middle
• Employment Prof/Mgmt
• Education Bach/Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White
• Preferences
• Travel by plane frequently
• Have personal loan for education
• Surf the Internet shop online
• Listen to public, classical alternative radio
• Own/lease Mazda/Nissan

28
28 Aspiring Young Families
LifeMode Group L7 High Hopes Urbanization Group
U4 Metro Cities II

• HH Type Family Mix
• Median Age 30.1 Years
• Income Middle
• Employment Prof/Mgmt/Svc
• Education Some College Bach
• Housing Multi-Unit Townhome
• Race/Ethnicity White
• Preferences
• Eat at family restaurants/steakhouses
• Bank by phone
• Watch cable and syndicated TV
• Listen to pro basketball games on radio
• Own/lease Mazda/Honda

29
29 Rustbelt Retirees
LifeMode Group L5 Senior Styles Urbanization
Group U8 Suburban Periphery II

• HH Type Married Couples w/o Kids Singles
• Median Age 43.4 Years
• Income Middle
• Employment Prof/Mgmt/ Skilled/Svc
• Education HS Grad Some College
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Home remodeling
• Own tax-exempt fund shares
• Eat at family restaurants/steakhouses
• Listen to/watch ice hockey games
• Own/lease Buick

30
30 Retirement Communities
LifeMode Group L5 Senior Styles Urbanization
Group U4 Metro Cities II

• HH Type Singles
• Median Age 50.3 Years
• Income Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Multi-Unit
• Race/Ethnicity White
• Preferences
• Member of civic club
• Own savings certificates
• Do indoor gardening, plant care
• Watch horse racing, news on TV
• Own/lease Mercury

31
31 Rural Resort Dwellers
LifeMode Group L12 American Quilt Urbanization
Group U10 Rural I

• HH Type Married Couples w/o Kids
• Median Age 46.2 Years
• Income Middle
• Employment Prof/Mgmt/Skilled/Svc
• Education Some College
• Housing Single Family Mbl Hm Seasonal
• Race/Ethnicity White
• Preferences
• Go birdwatching, fishing
• Own shares in tax-exempt fund
• Grocery shop at ShopN Save
• Read boating magazines
• Own/lease 4/all-wheel-drive vehicle

32
32 Rustbelt Traditions
LifeMode Group L10 Traditional
Living Urbanization Group U5 Urban Outskirts I

• HH Type Mixed
• Median Age 36.0 Years
• Income Middle
• Employment Skilled/Prof/Mgmt/Svc
• Education HS Grad Some College
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Remodeling, home improvement
• Use credit union
• Eat at fast-food, family restaurants
• Watch ESPNews on TV
• Own/lease Pontiac

33
33 Midlife Junction
LifeMode Group L10 Traditional
Living Urbanization Group U8 Suburban Periphery
II

• HH Type Mixed
• Median Age 40.3 Years
• Income Middle
• Employment Prof/Mgmt/Svc
• Education Some College
• Housing Single Family Multi-Unit
• Race/Ethnicity White
• Preferences
• Go power boating
• Own CD 6 months or less
• Eat at Ruby Tuesdays
• Watch comedies and game shows on TV
• Own/lease Buick

34
34 Family Foundations
LifeMode Group L10 Traditional
Living Urbanization Group U4 Metro Cities II

• HH Type Family Mix
• Median Age 37.6 Years
• Income Middle
• Employment Prof/Mgmt/Svc
• Education No HS Diploma HS Some Col
• Housing Single Family
• Race/Ethnicity Black
• Preferences
• Watch syndicated TV
• Use credit union
• Take vitamin, dietary supplements
• Listen to jazz radio
• Own/lease Pontiac

35
35 International Marketplace
LifeMode Group L8 Global Roots Urbanization
Group U1 Principal Urban Centers I

• HH Type Family Mix
• Median Age 30.3 Years
• Income Middle
• Employment Prof/Mgmt/Skilled/Svc
• Education No HS Diploma HS Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White Asian 2 Hisp
• Preferences
• Eat at fast-food/drive-in restaurants
• Use federal savings bank
• Drink coffee often
• Listen to Hispanic/variety radio
• Own/lease Toyota

36
36 Old and Newcomers
LifeMode Group L4 Solo Acts Urbanization Group
U4 Metro Cities II

• HH Type Singles Shared
• Median Age 36.2 Years
• Income Middle
• Employment Prof/Mgmt/Svc
• Education Some College Bach/Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White
• Preferences
• Shop via mail/phone
• Own shares in mutual fund (bonds)
• Buy home office furniture
• Listen to classic hits radio
• Have vehicle serviced at auto repair chain

37
37 Prairie Living
LifeMode Group L11 Factories Farms
Urbanization Group U11 Rural II

• HH Type Married Couple Families
• Median Age 40.0 Years
• Income Middle
• Employment Skilled/Farming
• Education HS Grad Some College
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Buy Western boots
• Bank by mail
• Hunt with shotgun
• Listen to country music
• HH member does vehicle maintenance

38
38 Industrious Urban Fringe
LifeMode Group L8 Global Roots Urbanization
Group U5 Urban Outskirts I

• HH Type Family Mix
• Median Age 28.6 Years
• Income Middle
• Employment Skilled/Service
• Education No HS Diploma HS Grad
• Housing Single Family
• Race/Ethnicity White Hispanic
• Preferences
• Attend movies 1 time /week
• Have mortgage insurance
• Buy classic videos
• Listen to Hispanic radio
• Own motorcycle

39
39 Young and Restless
LifeMode Group L4 Solo Acts Urbanization Group
U4 Metro Cities II

• HH Type Singles Shared
• Median Age 28.6 Years
• Income Middle
• Employment Prof/Mgmt
• Education Some College Bach/Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White
• Preferences
• Surf the Internet shop online
• Have personal education loan
• Play backgammon
• Watch MTV2
• Own/lease Mazda

40
40 Military Proximity
LifeMode Group L6 Scholars Patriots Urbanizatio
n Group U8 Suburban Periphery II

• HH Type Married Couples w/Kids
• Median Age 22.5 Years
• Income Middle
• Employment Armed Forces
• Education Some College
• Housing Townhome Multi-Unit Rental
• Race/Ethnicity White Black
• Preferences
• Play Frisbee go snorkeling
• Trade stocks, bonds, funds online
• Visit Universal Studios (FL)
• Watch Angel, Toon Disney on TV
• Belong to car dealer auto club

41
41 Crossroads
LifeMode Group L12 American Quilt Urbanization
Group U9 Small Towns

• HH Type Family Mix
• Median Age 31.6 Years
• Income Lower Middle
• Employment Skilled/Services
• Education No HS Diploma HS Grad
• Housing Mobile Home
• Race/Ethnicity White
• Preferences
• Shop at convenience stores
• Own CD
• Own pets
• Read boating, motorcycle magazines
• Have vehicle serviced by discount dept store

42
42 Southern Satellites
LifeMode Group L11 Factories
Farms Urbanization Group U11 Rural II

• HH Type Married Couple Families
• Median Age 36.8 Years
• Income Lower Middle
• Employment Skilled
• Education No HS Diploma HS Grad
• Housing Single Family Mobile Home
• Race/Ethnicity White
• Preferences
• Eat at family/fast-food restaurants
• Have personal loan
• Shop at Wal-Mart
• Listen to NASCAR auto racing on radio
• Own/lease truck

43
43 The Elders
LifeMode Group L5 Senior Styles Urbanization
Group U8 Suburban Periphery II

• HH Type Married Couples w/o Kids Singles
• Median Age 72.8 Years
• Income Lower Middle
• Employment Retired/Prof/Mgmt/Svc
• Education Some College
• Housing Mixed Seasonal
• Race/Ethnicity White
• Preferences
• Member of veterans club
• Own annuities
• Drink Maxwell House decaf coffee
• Watch the Golf Channel, QVC
• Own/lease Mercury, Buick

44
44 Urban Melting Pot
LifeMode Group L8 Global Roots Urbanization
Group U1 Principal Urban Centers I

• HH Type Mixed
• Median Age 35.2 Years
• Income Lower Middle
• Employment Prof/Mgmt/Svc
• Education No HS Diploma HS Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White Asian 2 Hisp
• Preferences
• Grocery shop at Pathmark
• Own ATT Universal card
• Use laundries/laundromats
• Listen to all-news, Hispanic radio
• Own/lease Mercury

45
45 City Strivers
LifeMode Group L3 Metropolis Urbanization Group
U2 Principal Urban Centers II

• HH Type Family Mix
• Median Age 32.0 Years
• Income Lower Middle
• Employment Prof/Mgmt/Svc
• Education No HS Diploma HS Grad
• Housing Multi-Unit Rental
• Race/Ethnicity Black
• Preferences
• Grocery shop at Foodtown, Pathmark
• Have personal education loan
• Visit Six Flags
• Watch syndicated TV shows
• Own/lease Nissan

46
46 Rooted Rural
LifeMode Group L12 American Quilt Urbanization
Group U11 Rural II

• HH Type Married Couple Families
• Median Age 40.7 Years
• Income Lower Middle
• Employment Skilled/Prof/Mgmt/Svc
• Education No HS Diploma HS Grad
• Housing Single Family Mobile Home
• Race/Ethnicity White
• Preferences
• Shop at Wal-Mart
• Own CD 6 months
• Shoot archery go hunting and fishing
• HH owns satellite dish
• Service own vehicle

47
47 Las Casas
LifeMode Group L8 Global Roots Urbanization
Group U2 Principal Urban Centers II

• HH Type Family Mix
• Median Age 25.4 Years
• Income Lower Middle
• Employment Skilled/Services
• Education No HS Diploma
• Housing Mixed
• Race/Ethnicity White Hispanic
• Preferences
• Buy childrens products
• Use federal savings bank
• Play soccer and attend soccer games
• Listen to Hispanic radio
• Newest vehicle 5 years old

48
48 Great Expectations
LifeMode Group L7 High Hopes Urbanization Group
U5 Urban Outskirts I

• HH Type Mixed
• Median Age 32.8 Years
• Income Lower Middle
• Employment Prof/Mgmt/Skilled/Svc
• Education HS Grad Some College
• Housing Single Family Multi-Unit
• Race/Ethnicity White
• Preferences
• Go rollerblading, roller skating
• Have personal loan for education
• Rent videos
• Watch ESPN Classic on TV
• Service own vehicle

49
49 Senior Sun Seekers
LifeMode Group L5 Senior Styles Urbanization
Group U9 Small Towns

• HH Type Married Couples w/o Kids Singles
• Median Age 51.5 Years
• Income Lower Middle
• Employment Retired/Prof/Mgmt/Skilled/Svc
• Education HS Grad Some College
• Housing Single Family Mbl Hm Seasonal
• Race/Ethnicity White
• Preferences
• Take vitamin, dietary supplements
• Own savings certificate
• Watch cable TV
• Watch the Travel and Golf Channels
• Own/lease Oldsmobile

50
50 Heartland Communities
LifeMode Group L5 Senior Styles Urbanization
Group U9 Small Towns

• HH Type Mixed
• Median Age 41.1 Years
• Income Lower Middle
• Employment Skilled/Prof/Mgmt/Svc
• Education No HS Diploma HS Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Member of veterans club
• Have personal loan
• Watch the Game Show Network on TV
• Read gardening magazines
• Own/lease Buick

51
51 Metro City Edge
LifeMode Group L3 Metropolis Urbanization Group
U6 Urban Outskirts II

• HH Type Family Mix
• Median Age 28.8 Years
• Income Lower Middle
• Employment Svc/Skilled/Prof/Mgmt
• Education No HS Diploma HS Grad
• Housing Single Family Duplex
• Race/Ethnicity Black White Amer Ind
• Preferences
• Buy baby products
• Have personal education loan
• Eat at fast-food/drive-in restaurants
• Watch BET
• Buy auto maintenance products

52
52 Inner City Tenants
LifeMode Group L8 Global Roots Urbanization
Group U4 Metro Cities II

• HH Type Mixed
• Median Age 27.8 Years
• Income Lower Middle
• Employment Svc/Prof/Mgmt/Skilled
• Education No HS Diploma HS Some College
• Housing Multi-Unit Rental
• Race/Ethnicity White Black Hispanic
• Preferences
• Buy baby products
• Have personal education loan
• Buy/rent horror, comedy videos
• Watch syndicated and cable TV
• Belong to car dealer auto club

53
53 Home Town
LifeMode Group L11 Factories
Farms Urbanization Group U8 Suburban Periphery II

• HH Type Mixed
• Median Age 33.6 Years
• Income Lower Middle
• Employment Skilled/Services
• Education No HS Diploma HS Grad
• Housing Single Family
• Race/Ethnicity White
• Preferences
• Play baseball
• Have personal loan
• Go freshwater fishing
• Watch syndicated and cable TV
• Drive

54
54 Urban Rows
LifeMode Group L3 Metropolis Urbanization Group
U2 Principal Urban Centers II

• HH Type Other Family HHs
• Median Age 32.9 Years
• Income Lower Middle
• Employment Svc/Prof/Mgmt
• Education No HS Diploma HS Grad
• Housing Row House
• Race/Ethnicity Black White
• Preferences
• Grocery shop at Acme
• Use stock rating service
• Play bingo
• Watch courtroom TV shows
• Drive

55
55 College Towns
LifeMode Group L6 Scholars Patriots Urbanizatio
n Group U6 Urban Outskirts II

• HH Type Singles Shared
• Median Age 24.5 Years
• Income Lower Middle
• Employment Students/Prof/Mgmt/Svc
• Education Some College Bach/Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White
• Preferences
• Go waterskiing, canoeing, kayaking
• Have personal education loan
• Attend college sports events go to bars
• Own/lease Honda

56
56 Rural Bypasses
LifeMode Group L11 Factories
Farms Urbanization Group U11 Rural II

• HH Type Family Mix
• Median Age 36.7 Years
• Income Lower Middle
• Employment Retired/Skilled/Svc
• Education No HS Diploma HS Grad
• Housing Single Family Mobile Home
• Race/Ethnicity White Black
• Preferences
• Rent videos
• Have personal loan
• Go hunting, freshwater fishing
• Watch County Music TV (CMT)
• Own/lease Chevrolet

57
57 Simple Living
LifeMode Group L5 Senior Styles Urbanization
Group U6 Urban Outskirts II

• HH Type Singles
• Median Age 39.8 Years
• Income Lower Middle
• Employment Prof/Mgmt/Skilled/Svc
• Education No HS Diploma HS Grad
• Housing Multi-Unit Single Family
• Race/Ethnicity White
• Preferences
• Member of school board
• Use federal savings bank
• Play golf 2-3 times/month
• Watch syndicated and cable TV
• Own/lease Nissan

58
58 NeWest Residents
LifeMode Group L8 Global Roots Urbanization
Group U2 Principal Urban Centers II

• HH Type Family Mix
• Median Age 25.2 Years
• Income Lower Middle
• Employment Skilled/Services
• Education No HS Diploma
• Housing Multi-Unit Rental
• Race/Ethnicity White Hispanic
• Preferences
• Buy baby products
• Use stock rating service
• Gamble at casino
• Listen to Hispanic radio
• Own/lease Nissan

59
59 Southwestern Families
LifeMode Group L9 Family Portraits Urbanization
Group U6 Urban Outskirts II

• HH Type Family Mix
• Median Age 28.2 Years
• Income Lower Middle
• Employment Skilled/Services
• Education No HS Diploma
• Housing Single Family
• Race/Ethnicity White Amer Ind Hispanic
• Preferences
• Own a bird
• Have personal education loan
• Visit Six Flags
• Listen to Hispanic radio
• Buy auto maintenance products

60
60 City Dimensions
LifeMode Group L8 Global Roots Urbanization
Group U4 Metro Cities II

• HH Type Mixed
• Median Age 28.7 Years
• Income Lower Middle
• Employment Skilled/Services
• Education No HS Diploma HS Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White Black Hispanic
• Preferences
• Shop at convenience stores
• Have personal education loan
• Own a cat
• Watch daytime TV
• Own/lease Ford

61
61 High Rise Renters
LifeMode Group L8 Global Roots Urbanization
Group U2 Principal Urban Centers II

• HH Type Other Family HHs Singles
• Median Age 29.5 Years
• Income Lower Middle
• Employment Svc/Not in Labor Force
• Education No HS Diploma HS Grad
• Housing High-Rise Rental
• Race/Ethnicity Black White 2 Races Hisp
• Preferences
• Gamble in Atlantic City
• Use savings and loan
• Buy Daily Drawing lottery ticket
• Watch Court TV, talk shows
• Own/lease Nissan

62
62 Modest Income Homes
LifeMode Group L3 Metropolis Urbanization Group
U6 Urban Outskirts II

• HH Type Other Family HHs Singles
• Median Age 34.4 Years
• Income Lower Middle
• Employment Svc/Skilled/Not in Labor Force
• Education No HS Diploma HS Grad
• Housing Single Family Duplex
• Race/Ethnicity Black
• Preferences
• Eat at fast-food/drive-in restaurants
• Own auto rental credit card
• Bought item from Avon sales rep
• Watch daytime TV
• Own/lease Mercury

63
63 Dorms to DiplomasLifeMode Summary Group L6
Scholars and PatriotsUrbanization Summary Group
U4 Metro Cities II

• HH Type Singles Shared
• Median Age 21.6 Years
• Income Low
• Employment Students/Prof/Mgmt/Svc
• Education Some College Bach/Grad
• Housing Multi-Unit Rental
• Race/Ethnicity White Asian
• Preferences
• Shop at Express, The Limited
• Have personal education loan
• Attend rock music concerts
• Watch MTV
• Own/lease sub-compact car

64
64 City Commons
LifeMode Group L9 Family Portrait Urbanization
Group U2 Principal Urban Centers II

• HH Type Single Parent Families Singles
• Median Age 24.2 Years
• Income Low
• Employment Services
• Education No HS Diploma HS Grad
• Housing Multi-Unit Rental
• Race/Ethnicity Black
• Preferences
• Buy baby/childrens products
• Have auto loan for new car
• Watch daytime and primetime TV
• Listen to urban radio
• Drive

65
65 Social Security Set
LifeMode Group L5 Senior Styles Urbanization
Group U2 Principal Urban Centers II

• HH Type Singles
• Median Age 44.2 Years
• Income Low
• Employment Retired/Prof/Mgmt/Svc
• Education No HS Diploma HS Grad
• Housing High-Rise Rental
• Race/Ethnicity White Black
• Preferences
• Member of veterans club
• Own shares in tax-exempt fund
• Attend movies 1 time/week or more
• Watch syndicated TV shows
• Own/lease Buick