Book cover slide

1
YOU WILL LEARN TO

• Section 14.1
• Identify the technical needs of a Web server
• Evaluate Web hosts
• Compare and contrast internal and external Web
  hosting
• Section 14.2
• Select a Web site name
• Register a domain name
• Maintain a sites directory structure
• Publish and test a Web site

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YOU WILL LEARN TO

• Section 14.3
• Validate a Web site against W3C standards
• Check for broken links
• Check your Web site against target browsers
• Section 14.4
• Identify techniques for publicizing Web sites
• Insert meta tags
• Evaluate the use of cookies for targeted
  marketing

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pp. 394-397
Web Servers
14.1
Focus on Reading
Main Ideas Publishing a Web site involves
transferring the sites page files from a local
computer to a Web server. Web hosts give
customers access to Web servers in return for a
fee.
Key Terms publish Web server Web host host Web
server clusters internal Web hosting external Web
hosting
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pp. 394-397
Web Servers
14.1
The Technical Needs of a Web Server

• When choosing a Web server to publish your site,
  consider
• CPU Power
• Hard Drive Speed and Capacity
• Communications Channel Bandwidth
• Scalability
• Reliability

Web server A powerful computer that maintains a
constant connection to the Internet stores Web
pages and makes them available on the Internet.
(p. 394) publish To transfer files from a local
computer to a remote Web server so that the Web
site can be viewed over the Internet. (p. 394)
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pp. 394-397
Web Servers
14.1
Web Hosts

• Many individuals and companies pay Web hosts to
  store their site files for them.
• When choosing a host, consider
• Cost
• Performance
• Reliability
• Tech Support
• Storage Space
• Bandwidth

Web host A business that provides Web server
space to customers for a fee. (p. 395) host
The name of the Web server on which a particular
Web site resides. (p. 395)
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pp. 394-397
Web Servers
14.1
Web Hosts
For reliability, many large Web hosting companies
provide Web server clusters to ensure that
service will not be interrupted.
Web server cluster System that stores a Web site
on multiple physical computers that act as a
single virtual host. (p. 396)
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pp. 394-397
Web Servers
14.1
Internal Versus External Hosting

• Consider these factors when deciding between
  internal Web hosting and external Web hosting
• Cost
• Performance
• Reliability

internal Web hosting When a company uses its own
Web server to host its Web site. (p.
397) external Web hosting When a company pays
another business to host its Web sites. (p. 397)
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pp. 394-397
Web Servers
14.1

• Activity 14A Calculate Web Site Size and
  Bandwidth (p. 396)

9
pp. 394-397
Web Servers
14.1
Section Assessment
List What factors should you consider when
choosing between an internal and external Web
host? A. cost, performance, bandwidth B.
performance, bandwidth, scalability C. cost,
performance, reliability D. power, cost, size
C. cost, performance, reliability
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pp. 398-403
The Publishing Process
14.2
Focus on Reading
Main Ideas HTTP and FTP are the two main
protocols used to transfer Web files to a Web
server. Test your published site on different
hardware and in different browsers.
Key Terms InterNIC case sensitive directory
structure download upload File Transfer Protocol
(FTP) cross-platform testing
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pp. 398-403
The Publishing Process
14.2
Naming a Web Site

• Naming a Web site is an important part of the
  publishing process. Consider these guidelines
• Choose a logical name
• Keep your name short
• Choose a unique name
• Go to the InterNIC Web site to learn about the
  domain name registration process.

InterNIC A Web site providing information about
the Web name registration process it is hosted
by the Internet Corporation for Assigned Names
and Numbers (ICANN), which assigns Web site names
and IP addresses. (p. 399)
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pp. 398-403
The Publishing Process
14.2
Reviewing Page Files and Folders
When transferring files to a server, use their
exact names and precise case. Many servers are
case sensitive.
case sensitive Distinguishing between file names
that contain uppercase and lowercase letters and
those that contain only lowercase letters. (p.
399)
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pp. 398-403
The Publishing Process
14.2
Reviewing Page Files and Folders
When you are ready to publish your site, verify
the folder names and directory structure.
directory structure A hierarchy used to organize
folders and the files contained in the folders
also called folder structure. (p. 400)
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pp. 398-403
The Publishing Process
14.2
Transferring Files to a Server

• Virtually all Web servers use HTTP to access or
  download Web pages.
• There are two popular methods to transfer or
  upload Web files to a Web server.
• HTTP
• File Transfer Protocol (FTP)

download To transfer data from a file server to a
client (user) machine. (p. 401) upload To
transfer data from a client computer (user) to a
server. (p. 401) File Transfer Protocol (FTP)
Provides a standardized method of uploading and
downloading files on the Internet. (p. 401)
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pp. 398-403
The Publishing Process
14.2
Testing a Published Web Site
It is important to perform cross-platform testing
on your Web site after you publish it. This will
ensure that it displays and functions properly on
different machines and browsers.
cross-platform testing The process of testing Web
sites on a variety of computer hardware and
software configurations to make sure that the
site will function properly for different users.
(p. 403)
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pp. 398-403
The Publishing Process
14.2

• Activity 14B Publish a Web Site Using FTP (p.
  401)

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pp. 398-403
The Publishing Process
14.2
Section Assessment
Identify the two most common methods to upload
Web files to a server. A. HTP and FTTP B. HTTP
and FTP C. HPPT and FTT D. HPTT and FTP
B. HTTP and FTP
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pp. 405-409
Results and Site Reports in Dreamweaver
14.3
Focus on Reading
Main Ideas Dreamweavers site reports are used
for effective and efficient site maintenance.
Dreamweaver has features to validate HTML, check
against browser requirements, and check links.
Key Terms reports Validation report Link Checker
report orphaned file Target Browser Check
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pp. 405-409
Results and Site Reports in Dreamweaver
14.3
Running Reports in a Web Site

• Dreamweaver will allow you to run various reports
  to monitor your Web site, including
• Validation report
• Link Checker report

reports Tools that help Web developers find
errors and maintain their Web sites more easily.
(p. 405) Validation report A tool that checks a
sites files to ensure they meet the W3C
standards. (p. 406) Link Checker report A tool
that identifies broken links within a site or
particular file. (p. 407)
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pp. 405-409
Results and Site Reports in Dreamweaver
14.3
Running Reports in a Web Site
Running a Link Checker report will help you to
identify any orphaned files. Use the Target
Browser Check to select the types and versions of
browsers to check the site against.
orphaned file A file that does not link to other
files on a site. (p. 407) Target Browser Check A
Dreamweaver feature that allows users to specify
which types and versions of browsers they can
check their site against. (p. 408)
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pp. 405-409
Results and Site Reports in Dreamweaver
14.3

• Activity 14C Validate a Web Site (p. 406)
• Activity 14D Check for Broken Links (p. 407)
• Activity 14E Perform a Target Browser Check
  (p. 408)

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pp. 405-409
Results and Site Reports in Dreamweaver
14.3
Section Assessment
Name Running a _________ report will help you
locate orphaned files. A. Link checker B.
Target browser check C. Target link check D.
Validation
A. Link checker
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pp. 410-414
Promoting a Web Site
14.4
Focus on Reading
Main Ideas A published Web site serves little
purpose if few people know about it. You can use
different methods to promote your Web site.
Key Terms publicize spam link trading meta tag
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pp. 410-414
Promoting a Web Site
14.4
Publicizing Web Pages

• You can publicize your Web site through a variety
  of methods
• E-mail advertising (including spam)
• Print advertising
• Link trading
• Registering with search tools
• Using meta tags

publicize The process of letting the general
public know that your Web site exists and telling
them how to access it. (p. 410) spam Unsolicited
e-mail messages. (p. 410) link trading An
agreement between Web site publishers to display
a link to each others sites inexpensive way to
publicize Web sites. (p. 411) meta tag A piece
of HTML code that the Web author places in the
page document to help search engines categorize
the page does not affect how the site is
displayed. (p. 412)
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pp. 410-414
Promoting a Web Site
14.4
Increasing Web Site Traffic

• Most Web site publishers will want to expand
  their user base over an extended period of time.
  Some techniques to increase Web site traffic
  include
• Offer periodic sales and promotions
• Give away prizes
• Offer recognition

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pp. 410-414
Promoting a Web Site
14.4
Using Cookies for Targeted Marketing
Many Web publishers use cookies to gather
information about their Web audience. Businesses
use cookies to target users that they think will
want to know about a particular promotion or
product.
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pp. 410-414
Promoting a Web Site
14.4

• Activity 14F Register a Site with a Search
  Engine (p. 411)
• Activity 14G Add Meta Tags to a Web Site (p.
  412)

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pp. 410-414
Promoting a Web Site
14.4
Section Assessment
Identify A piece of HTML code that helps search
engines categorize the Web page is called a
_______________. A. spam tag B. link trade C.
meta tag D. cookie
C. meta tag
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Chapter Review
True/False If a file server is case sensitive,
it distinguishes between file names that contain
uppercase and lowercase letters and those that
only contain lowercase letters.
True. Servers that are case sensitive
distinguish between file names that contain
uppercase and lowercase letters and those that
only contain lowercase letters.
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Chapter Review
Analyze Why is it important to test your Web
site on a variety of computer hardware and
software configurations? What might happen if you
did not do this?
Cross-platform testing ensures that your Web
site will display properly on different machines
and browsers. If you fail to check this, some
visitors might not be able to access your site.
You could lose visitors and potential customers.
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Resources
For more resources on this chapter, go to the
Introduction to Web Design Using Dreamweaver Web
site at WebDesignDW.glencoe.com.