novatium computing for the next billion rajesh jain cofounder and investor mumbai, india mobile: 91

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novatiumcomputing for the next billion rajesh
jainco-founder and investormumbai,
indiamobile 91 98 201 94082 email
rajesh_at_netcore.co.incompany www.novatium.com
blog www.emergic.org
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imaginea world without computersthat is how
emerging markets like india are
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the indian market opportunity by 201045 million
to homes40 million to small- and mid-sized
businesses10 million in education5 million in
rural areas 100 million by 2010, 200 million by
2015
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emerging markets are home to three billion
people providing computing to them is
technologys greatest business opportunitycomput
ing in emerging markets is a big blue ocean
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emerging marketslarge numberslow but
increasing incomeslimited ability to pay
upfronthigh penetration of mobile phoneslack of
installed base of computersstate-of-the-art
mobile data infrastructureneed 100 devices
with 10 per month
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networkslandslcable city wifi cellular
leverage ubiquitous, broadband connectivity
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two types of devicessmall portable
always-on, always-connectedbig fixed desktop
experience, on-demand accesscreate mobile and
pc continuum
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problems with mobiles as computersinputoutput
powerbandwidthoperator control
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problems with MITs 100 laptopdesktop
experience missingbuyers need 100 millionfocus
only on educationnot available now
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the full-sized computer is the right solution
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three issues hinder pc adoption in emerging
marketsaffordabilitydesirabilitymanageability
all three have to be solved simultaneously
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novatium has solved all three issues
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affordabilityuse the guts of a mobile phoneuse
the business model of the mobile industryreduce
power consumption
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desirabilityappliance-likeprovide a
desktop-like experienceenable all existing
applications to runcreate a value proposition
for software developers
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manageabilityeliminate need for desktop
managementeliminate viruses and spywareenable
instant-on/off
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the solutionsNova netPC and Nova
netTVcomputing made affordable and simple
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the price point100 for Nova netPC10 a month
for computing, connectivity and appscomputing
as a utility
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Novatiums Offerings
Patent pending
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Nova netPC
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Novatiums Nova netPC
Nova netPC is a network computerthat delivers a
complete desktopcomputing experience withzero
management at a very affordable price.
A computer that is driven by a Server over a LAN/
WiFi/
Broadband Network
100
Complexity free No viruses, no hanging, No so
ftware/hardwareupgrades Obsolescence free Li
fe of more than 6 years Maintenance free No h
ard disk crashes
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Key Features
Desktop Windows Linux Unix
Applications MS Office, Open Office IE, Firefox
Custom ApplicationsERP, CRM
Entertainment Games Chat VoIP Video Conferenci
ng
Multimedia Streaming audioStreaming video
Storage Server USB
Display CRT TFTTV
Peripherals Local Printer (USB) Webcam (USB)
Connectivity LAN WiFiBroadband
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Benefits
Highly affordable 100
Low lifetime cost Low power consumption - 5W No
air-conditioning
No UPS
Runs standard applications on Windows, Linux or U
nix
Operates on broadband ( 512 Kbps)
High-end 2-way Multimedia (audio/video streaming)
Zero maintenance and long life ( 6 yrs)
Supports peripherals like webcams and printers
Exciting form factor size of a 'notepad'
Easy-to-use like a home appliance
No Data Loss
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Target Markets

• Home/SSIs Homes
• SOHO SSIs
• Applications Desktop and browser
• Browser based application
• Connectivity 512 Kbps

SMBs/Enterprise SMBs Large Enterprises
Applications Windows/Lin
ux/Unix Basic Desktop, Browser Custom/Standa
rd Apps LAN/WiFi Client Management System
Education/Kiosks Schools Colleges
e-Governance Rural Kiosks
Applications Basic Desktop, Browser B
rowser based application Multimedia Apps
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Nova netTV
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Nova netTV
TV
Computer, TV, Phone, DVD Player, Radio
Just a Television
Cable channel, channel surfing
A single access device for computing
communication entertainment
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Nova netTV

• Connects to TV
• Cable Channels
• VOD
• VoIP
• Computing
• Jukebox

Television
Nova netTV
Cable/Telecomservice provider
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Nova netTV and Nova netPC

• Connects to TV
• Cable Channels
• VOD
• VoIP
• Computing
• Jukebox

Television
Nova netTV
Cable/Telecomservice provider

• Desktop computing

PC monitor
all in one product!
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And, the future of TV
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And, the future of TV
Watch your favourite programme
Enjoy your favourite movie
Check your emails
Listen to your favourite song
Browse your favourite sites, applications and fil
es
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The Nova netPC/Nova netTV Advantage
100
Media-centre PCs
PCs
Thin Clients
High
Computing
IP Set-top-box
Low cost PCs
MITs 100 laptop
Low
Mobiles
Set-top-box
High
Low
Entertainment
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go-to-marketsell computers to large customers
to build volumesoffer solutions to computing
utility service providers20 pilots underway
globallylaunching april
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the endthe final chapter in a story that
began thirty years ago with bill, andy, scott
and larry
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or a new beginningfor the other 90 of the
worldin a story scripted by ashok, rajesh, alok
and rayimagine a world with a billion more
empowered users
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for more informationwrite to me at
rajesh_at_netcore.co.in check website at
www.novatium.com