The Next Next Thing

1
The Next Next Thing
Long Island, New York October 23, 2001

• Jim RothnieSenior Vice PresidentChief
  Technology Officer

2
The Storage Market in 2005

• Huge build-out of the optical network
• 20 million miles of fiber today - 1 Billion miles
  in 2005
• DWDM gives each fiber 20,000X more bandwidth
• 1 Million - fold more bandwidth in five years

3
The Storage Market in 2005
4
2005 Free and Infinite Storage
2000
5
Storage Demand in 2005
Mass Access Data and Individual Data
Mass Access Data
MoviesBooksNewspapersVideosEtc.
100-1,000 PB
6
Tommys Terabyte

• Medical images MRI, optical tomography
• Architectural drawings, digital photos, webcam
• Communications e-mail and voice mail
• Personal history
• Commercial records

7
Storage Demand in 2005
Digitization of Our Lives
Individual Data
MedicalInsuranceEducationalPersonal
CommunicationsCredit HistoryKids RecordsEtc.
x 100M
10,000PB
8
University of California, Berkeley Study

• More information will be produced in the next
  three years than in all of history
• 93 will be digital
• 90 will be individual data
• 75 will be rich content

9
Mass Access vs. Individual Data
GeographicDispersionof Users
Number ofUsers
Read/WriteRatio
Mass AccessData
Thousandsor Millions
Millions to One
HighlyDispersed
Ten or FewerLocations
IndividualData
Ones orTens
Ten to One
10
Where in the World is ...

• Communications
• Effectively Free
• Effectively Infinite
• Geographically Ubiquitous
• Storage
• Extremely Cheap
• Extremely Plentiful
• Users
• Geographically Dispersed

Where is the content stored?
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Limited Bandwidth
Storage moves to the edges where the users are
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Free and Infinite Bandwidth

• Where does individual data go?
• NOT on PCs
• NOT small and medium businesses
• YES at large corporations
• YES at large service centers

By 2005, the only scale will be LARGE scale
13
What about Mass Access Data?

• Similar concentration into large sites
• Supplemented by web caching and content
  distribution

14
For EMC ...

• What to expect in our products
• Wisely spend over 10B in RD
• Exploit revolution in storage density
• Drive the revolution in storage connectivity
• Invent the revolution in storage manageability

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Exploit Revolution in Storage Density
EMC technologies in caching and optimal data
placement
Gbit per square inch
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Drive Revolution in Storage Connectivity
ESCON
AS400 SCSI
Block Mux
Fibre Channel Loop
SRDF over IP
Fibre Channel Switch
EMC Storage Systems
NFS over IP
UWD-SCSI
CIFS over IP
FWD-SCSI
SRDF over DWDM
17
Invent Revolution in Manageability

• Storage Node Requirements
• Multi-protocol
• Self-managing
• simple to expand
• simple to adjust
• Quality of service
• Perpetual up time