Web Metrics

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Web Metrics

• Stats n Stuff

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Position Web Operations Manager

• Oversees Strategy Operations
• Content Creation Maintenance
• Develops Business Plan Annual Budget
• Accountable for
• Staff
• Product Service Delivery

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Position Administration Level 1

• Performs Research
• Assists in Determining Practices for Admin Ops
• Hardware Connectivity Requirements
• Monitoring Technical Integrity
• Create Proposals

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Position Administration Level 2

• New Technologies
• Connectivity Requirements
• Intranet, LAN, WAN
• 3rd Party Liaison
• Implement Security Measures

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Position Administration Level 3

• Develop Administer Processes
• Infrastructure
• Firewall
• Site Monitoring
• Quality Assurance Reviews

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Position Content Level 1

• Updates Content Based on Standards
• Posts Documents to Site
• Review Site for Outdated Content
• Collect Materials for Content

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Position Content Level 2

• Modify Create Content
• Review Content for Accuracy Quality
• Provides Direction for Converting Text to Pages

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Position Content Level 3

• Support of Web Content Strategy
• Ensures Development Implementation Standards
• Content Submission Approval Procedures

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Position Design Level 1

• Documents Project Plans
• Researches Competing Sites
• Design Elements
• Unique Features

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Position Design Level 2

• Creates Project Plans Standards
• Direct Implementation of UI
• Approves Layout Verifies Usability
• Work w/ Developers
• Special Effects, Animation, Graphics

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Position Design Level 3

• Develop UI
• Organizational Structure, Navigation
• Labeling Conventions
• Search Systems
• Final Review of Graphics, Layout, Clarity
• Approves Layout Verifies Usability

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Position Development Level 1

• Program
• HTML, CSS, JavaScript, XML, Java
• Formulates Site Scope for Web Apps
• Assists in Preparing Detailed Specs
• Test, Debug
• Analyze/Revise Logic Documentation

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Position Development Level 2

• Devises Capabilities to Solve Complex Problems
• Prepares Detailed Specs
• Technical Resource
• Codes Complex Routines
• Oversees Testing, Debugging
• Guidance Training for Less-Experienced Staff

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Position Development Level 3

• Defines Scope Objectives for Web Apps
• Responsible for Technical Design and UI
• Leads Development of Specs Project Plans
• Oversees Program Design, Coding, Testing, Docs
• Performs Quality Assurance Reviews
• Directs Team Members

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Position Marketing Level 1

• Monitors Site Activity
• Prepares Analysis for Management Review
• Marketing Research Support

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Position Marketing Level 2

• Input/Recommendations
• Channels, Strategic Partners
• Branding, Marketing, Hyperlinks
• Assists in Developing Marketing Plans
• Identify Revenue-Generating Opportunities

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Position Marketing Level 3

• Develop/Implement Web Promotion Strategy
• Develop Strategic Partner Relationships
• Significant Service/Product Marketing Experience

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Consulting Tips

• Communicate Through Chain of Command
• Dont Stop at Your Contact
• Gain Knowledge Regarding Your Clients Business
• Outline Decisions, Present Options
• Communicate Progress, Show Results
• Punctuality
• Get Sign-offs, Document Decisions
• Know When to Fold Em

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Worldwide Online Population
World Internet Stats 3/11
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Worldwide Mobile Broadband
US Ranked 24th (54)
ITU 2011
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Daily Online Activities
Pew Internet 4/09
22
Growth of Page Sizes Objects
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Video/Multimedia Websites
24
Social Networking
25
Portals
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Happy Holidays 2008-2010
Timeframe Thanksgiving Black Friday Cyber Monday

• 2008
• 288,000,000
• 534,000,000
• 834,000,000

• 2009
• 318,000,000
• 595,000,000
• 887,000,000

• 2010
• 407,000,000
• 648,000,000
• 1,028,000,000

comScore 1/11
27
M-Commerce 2008-2010
ABI Research 1/11
28
Top M-Commerce Sites

• Companies
• 1. Amazon
• 2. WalMart
• 3. Best Buy
• 4. Target
• 5. eBay
• 10. BN
• 14. Overstock
• 16. Buy

• People/mo
• 8604
• 2722
• 2659
• 2458
• 1748
• 1526
• 1493
• 1128

comScore 11/10
29
Average Web Video Duration
WebSiteOptimization.com 8/11
30
Top US Properties

• Companies
• 1. Google
• 2. Facebook
• 3. Microsoft
• 4. Yahoo
• 6. AOL
• 7. Amazon
• 8. Wikimedia
• 9. eBay

• People/wk
• 185,328,000
• 163,163,000
• 156,620,000
• 149,097,000
• 92,096,000
• 84,778,000
• 79,294,000
• 74,526,000

Nielsen 8/11
31
310,232,863

• Number of people with Internet access in U.S.
• 77.3

World Internet Stats 6/10
32
Average Home Internet Use

• Sessions per Month
• Domains Visited
• Time Spent per Month
• Page View Duration

37 72 383625 000056
Nielsen Online 7/09
33
U.S. Internet Usage - Sex
Pew Internet 5/11
34
U.S. Internet Usage - Age
Pew Internet 5/11
35
US Generation Usage
Pew Internet 2010
36
US Share of Internet Time

• Category
• SocNet
• Games
• eMail
• Portals
• IM
• Video/Movie
• Search
• Classifieds

• All Ages
• 22.7
• 10.2
• 8.3
• 4.4
• 4.0
• 3.9
• 3.5
• 2.7

Nielsen Online 8/10
37
Global SocNet Use

• Country
• United States
• Poland
• Britain
• S. Korea
• France
• Spain
• Russia
• Brazil

• 46
• 43
• 43
• 40
• 36
• 34
• 33
• 33

• Facebook Pages
• Women 75
• Men 63

Lightspeed Research

• Hours Spent
• Women 5.5
• Men 3.9

comScore
Pew Internet 12/10
38
U.S. Internet Usage - Race
Pew Internet 5/11
39
U.S. Internet Usage - Income
Pew Internet 5/11
40
U.S. Internet Usage - Education
Pew Internet 5/11
41
Server Platform Deployed
NetCraft 11/11
42
134,925,299

• Domains

DomainTools.com 1/11
43
2013

• Year that more consumers will access the Internet
  by mobile devices than by desktop or laptop
  computers

Morgan Stanley 1/11
44
65 of Online Adults

• Use SocNet Sites

Pew Internet 8/11
45
1,123,650

• Number of unrelated web pages an average Internet
  user will drudge through in his or her lifetime

46
1/3

• Fraction of their lives Millenials will spend on
  the Internet