Selling an Idea or a Product

1
User Generated Videos From the MIT Community
2
Overview

• MIT TechTV is a YouTube-like application for
  the MIT Community
• MIT TechTV provides valuable outreach
  capabilities by providing a video hosting
  platform for the MIT Community (such as MITES,
  MIT Insite, STEM) to send their messages abroad
  (video blogs, science and technology related
  videos to excite the minds of the worlds youth).
• Anyone with an MIT email account can sign-up and
  upload content to the site
• Content is available to the world for viewing and
  commenting
• Each account automatically becomes a collection
  which contains all uploads from that account
• Each collection can add profile information for
  a more personalized/informative presence
• Uploaded videos are automatically trans-coded to
  Flash video format (.flv) for optimized usability
• Original uploaded video format is kept and able
  to be viewed as well
• Videos can be found by genre, other selectors, or
  they can be keyword searched

3
Typical Video Production Workflow
Project Idea/Story (Script, Casting, etc.)
Shooting/Filming (Video, Audio - Primary and B
Roll, etc.)
Editing (Sequencing, adding music/VOs, etc.)
Output (Compression for Web, print to video -
DVD, VHS, etc.)
Posting (TV, Films, Internet - MIT TechTV,
YouTube, etc.)
Public View Final Product
4
Posting to MIT TechTV
Insert video file here
Video title
Description of video - allows for HTML formatting
Upload a custom thumbnail or one will be created
automatically from your video
Select Category for grouping
Add tags for better search results
Select licensing for video
Check box make a video Private
Check box to agree to Terms of Use
Check box to receive an email when your video is
ready to be approved
Click to Upload
5
Some New Features
6
More New Features
Enhanced Feeds
Collections
Playlists
7
More New Features
Private Videos
When you upload
After uploading
8
Statistics

• Date of MIT TechTV Launch

April 2007

• Total number of videos on MIT TechTV
• as of Dec 1, 2007

218

• Total number of videos on MIT TechTV
• as of October 1st, 2008

1,050
Video views
All of 2007 - 726,658 January 08 -
171,403 February 08 - 193,347 March 08 -
189,105 April 08 - 220,322 May 08
- 238,240
June 08 - 265,052 July 08
- 1,130,062 August 08 -
670,146 September 08 - 632,047
9
Statistics Cont.
Total videos viewed from April 2007 through Oct.
1st, 2008
4,473,364
2,677
Average daily video views in 2007
Average daily video views from Jan. 1, 2008
through May 31, 2008
6,929
Average daily video views from June 1, 2008
through Sept. 30, 2008
22,478
Unique IP Addresses from April 1, 2007 Through
Dec. 31, 2007
370,809
Unique IP Addresses from Jan. 1, 2008 Through May
31, 2008
337,551
Unique IP Addresses from June 1, 2008 Through
Sept. 30, 2008
714,045
10
Other major DLCs Using

• MIT Museum
• MIT News Office
• Admissions
• MIT Libraries
• Lemelson - MIT Program
• MITES
• MIT Insite
• MIT Energy Conference
• New Media Literacies
• Edgerton Collection
• Edgerton Outreach
• Comparative Media Studies
• Disruptive Environments Workshop
• Laboratory for Manufacturing and Productivity
• The MCI Project Centered Learning Workshop

• Scratch
• MIT CIS
• MSRP
• ZigZag
• Eng Youth
• MIT Video Productions
• MIT 100K Competition
• CPW
• Compton Lecture Series
• Koch Institute
• MIT Alumni Association
• LFM
• H2O-1B
• MIT DARPA Grand Challenge
• EHS

11
Quotes from users posting on
"TechTV has done a wonderful job of enhancing the
MIT experience by using video to blur the line
between personal and shared experience, and
creating a community based on personal narrative
delivered in real time. Ben Jones -
Associate Director of Admissions and Director of
Communications for the MIT Office of Admissions
"Simple, quick and effective the MIT TechTV team
brought our event from MIT podium to the world
painlessly. Robert G. Urban - Executive
Director, Koch Institute
"TechTV has enabled the MIT Libraries to give our
video content broader exposure within the MIT
Community. We appreciate the ability to have
YouTube-like features in a tool that is
customized for MIT users. The TechTV staff has
been very responsive to questions and issues we
have had. Darcy Duke -
Engineering Librarian for Technology-Based
Services
MIT World will publish the two keynotes from
the Energy Conference, but it's really TechTV -
MIT's version of YouTube - that is the future of
video at MIT, and all the conference's videos
will be there by the end of the week. It's the
best thing to happen at MIT since charm school,
and serves pretty much the same purpose - making
communication easy. Ed Carlevale -
Department of Nuclear Science and Engineering
TechTV has a better interface than YouTube and
has given me a targeted place to put my tech
videos. It makes cross-posting very simple and
the statistics tracking is great. (Just broke
150,000 Total views today.) Very glad to continue
posting. Shane Colton -
Mechanical Engineering - School of Engineering
MIT TechTV has proved a great resource for
hosting, promoting and distributing MIT Sloan
videos. It is easy to upload and manage our
videos, and the viewership statistics help us
gauge which videos are effective. Because it
offers a collection of MIT-wide videos, MIT
TechTV has also extended our reach to a much
broader population of viewers. We are very much
satisfied and see MIT TechTV as central to our
ever-increasing video-hosting, promotion and
distribution needs. Scott Rolph -
Associate Director of Communication - Sloan
School of Management
12
Comments to videos on

I have been a mentor for Team 126 - Gael Force
since 2000. This video sums up all that I have
tried to convey to my students. This is the way
the world should work and in some cases, does
work. Thank you for strengthening my commitment
Jim Brodrick Team 126 Woodie Flowers Award Winner
on video 2.007 Documentary I am a 14 years old
girl my name is Marcelina and I am Polish girl i
have been studying English for 3 years already
and I am very amazed by these videos that are
being posted. I have been interested in MIT for a
long time. Seeing these videos have inspired me
to study more and choose my future. I love to
know many things especially about technology and
modern art. And I love this video Anonymous
User on video Seeing Machine Nice video can
you make them longer I'm really interested not
only with electrical engineering and computer
science but MIT. Anonymous User on video
Aarons Introduction My jaw just fell to the
floor. I better pick it up Anonymous User on
video The Making of Mens et Mans (in origami),
Vol. 1 uhm...I love you, Mr. Lewin. You are the
best, to be honest. I'd like to have a teacher
like you. Now I understand (in addition of the
money) the main fact that make de USA
universities the best in the world you know how
to motivate the people. congratulations. a guy
from Spain on video Impulse Demo 17 Impulse
CO2 I'm from Poland and I must to say physics
is great with Walter Lewin Anonymous User on
video Demo Lecture 14 8.01 Physics I Classical
Mechanics, Fall 1999 I love it and i feel more
worldwide and Im only 11 Anonymous User on
video Scratch Overview Excellent! Great! Im a
Mexican teacher from Guadalajara, Mexico. Wowow
what kind of installations of the teacher
Anonymous User on video Walter Lewin Video Promo
Wow simply amazing. Anonymous User on video
Work Potential Energy Demo Lecture 11
Wow! Thats cool! Anonymous User on video
Robocopter
Extraordinarily brilliant!!!!!!!!!!!!!!!!!!!!!
Anonymous User on video Doctor Doctor Episode 1
Steel Drum Implosion