Broadcast Style

1
Broadcast Style

• Write like you talk
• No unnecessary words
• Sentences short

2
Critique

• http//www.nppa.org/competitions/quarterly_clip_co
  ntests/TV_regional/2007/winners_of_year/winners/se
  ntimental_journey.html

3
Story Types

• VO 15 - 25
• VO/SOT or VOB 25-45
• One soundbite
• Reporter Package 100-200
• Multiple soundbites

• B-roll
• Interview or Interviews
• Package

4
Broadcast Copy

• Be readable
• Jane Doe, 12,
• Twelve-year-old Jane Doe
• Anchor must be able to read copy aloud
• 40 percent, not 40
• 3-8-9 - 42-35

5
Punctuation

• Use periods, commas and ellipses ( )
• Avoid quotation marks, semi-colons
• Avoid numbers

6
Broadcast v. Online Video
7
Mistakes

• Listen to videographers
• Sharing ideas
• Rush to the official
• Use for explanation in text or visuals
• .unless it aurally or visually interesting
• Five confirmed dead.
• Use of adjectives
• Seek specific details to convey the adjective
• There has been a tragic accident.
• Six members of one family were killed. The only
  survivor was a six-year-old boy.

8
Mistakes

• Avoid cliches
• Only time will tell
• Sitting down at the bargaining table
• Remains to be seen
• Short sentences
• A raging, three-alarm fire, whipped by
  40-mile-an-hour winds, ripped through the home
  next door.
• Theres a fire across the street.

9
Mistakes

• Sentences do not lead the listener.
• Make them anticipate whats coming next
• Show, dont tell
• She was a devoted mother.
• or, show me with a child on her lap.
• Read script aloud

10
Biggest Mistakes

• Conversational language
• Jargon non-life threatening injuries
• She is expected to live.
• Lack of Focus
• 240 http//youtube.com/watch?v-hidvElQ0xE
• Boring stand-ups
• Wallpaper video
• Not every bit of information

11
Focus Statement

• Write focus statements for these moves. Choose
  three. It may not be more than six words.

• Borat
• Boys N the Hood
• Charlottes Web
• Dumb and Dumber
• Lord of the Rings
• Napoleon Dynamite
• Snakes on a Plane

12
Broadcast Sentence-Structure

• Subject-Verb-Object (SVO)
• How close the verb is to the subject, the more
  easily the listener will follow your script
• Avoid there is, there are, it is
• There are many people who smoke.
• Many people smoke.
• Active voice. Subject should be doing things,
  rather than receiving action.

13
Broadcast Style

• Say, say, say (prosecutors say)
• Name, then attribution
• Tell your audience who before what
• Attribution precedes assertion
• Strong nouns and verbs
• Is, are, were do not express action
• The noisy crowd did not like the speaker.
• The crowd booed the speaker.
• Dozens of motorists were left stranded by a
  blizzard.
• The blizzards stranded dozens of motorists.

14
Script Examples

• http//college.cqpress.com/advancingthestory/chap5
  /chap5_discover_1.asp

15
Broadcast Copy

• Short sentences, words, stories
• Avoid and, or
• Avoid which, where
• Limit one idea per sentence
• Fred Grandy, who played Gopher on the original
  Loveboat T-V series, later spent eight years as
  a congressman from Iowa.
• Fred Grandy played Gopher on the original
  Loveboat T-V series. He later spent eight years
  as a congressman from Iowa.

16
Hour Glass

• Most important story details
• One persons experience-the twist
• Summary conclusion - the heart

17
Christmas Tree

• One persons experience
• (Turning point)
• Context and Background
• (Turning Point)
• Conclusion

18
Natural Pops and Sound

• Use as periods and commas
• Before visual appears
• Heightens the sense of being there
• Avoid running natural sound under interview
• So good, it is captured moment

19
Multimedia Corral

• Remember to think about the whole web package
• Text, photos

20
Schedule

• Scripts emailed to me that Friday (Feb. 1)
• Serena.Carpenter_at_asu.edu
• Feb. 5
• Script critique
• Answer any final questions
• Video compression and Putting videos on the web
• First completed draft due Feb. 12
• Individual critiques
• Must be compressed and on student server
• Final story due Feb. 19
• Feb. 25 grades and critiques

21
Format Compressing Video for YouTube

• Quicktime Conversion - MPEG4
• Down arrow
• Compression Type H264
• Data Rate (restrict to) 43-300/350b/s for
  320X240 video
• Keyframes (every) 120
• Resize to (custom) 43
• Sound
• Format AAC
• Channel Stereo
• Rate 32000Khz
• Quality Normal
• Data Rate 96-128kbps

22
Second Exporting Option

• DV
• Export Using QuickTime Conversion
• Name file (exportserenadv)
• Choose format (DV Stream)
• Save (lg. file that takes awhile to export)
• Save as a self-contained movie
• Right-click, open with QuickTIme Player
• Retitle it

23
Exporting Video

• iSquint
• Quality (Go Nuts)
• Optimize for iPod
• Advanced
• 128 Audio Bitrate
• Hz 48000
• Channels Stereo
• Drag mov file into iSquint Start

24
Players

• Flash player
• YouTube
• Copy and paste code