Webbed Marketing

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The Role of Online Public Relations

• Webbed Marketing
• January 2008

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Todays Most Viewed YouTube Videos
Pro Wrestling, Politics, Green Cars, TV
Manufacturers..
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MacBook Air

• The Original
• The Parodies
• And More!

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The Role of Online Public Relations
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Agenda

• What is Online Public Relations?
• Why Should I Care?
• Online Reputation Management
• Your Word Of Mouth

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Bloggers.. The New Editors?
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What is Online Public Relations?

• When consumers and influencers create or
  distribute content about a brand or organization
  for consumption by other consumers via online
  media

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Why should I care?
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Consumers Buy Based on Buzz
An intelligent man learns from his experience.
A wise man learns from the
experience of others
 
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All Marketing is Search Marketing
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Negative First Impressions
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Customers Define Your Brand

• In 1917 George Smith wrote The best is that
  which the public determines is best.
  
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Temple of the VTEC
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We Cant Keep Up

• Youtube.com is the new TV network, podcasts are
  the new radio, and blogs are the new newspapers
  
• The blogosphere doubles every six months (or is
  growing at 4 times the population of India)
  
• Technorati it tracking 70 million blogs
• My slides cant keep up!
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Macys
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Macys
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Crossover Factor
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Crossover Factor
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Reputation Management
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Dell
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BP
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Panera Bread
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• Online Public Relations is about getting the
  online media and consumers communicating with an
  organizations audience.

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Your Turn

• What are people talking about..

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Kroger
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Ohio Soybean?
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Manta.com
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White Papers
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Del.icio.us
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ChainBuilder ESB Wikipedia
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ESB Community on MySpace
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Trending Public Relations and Search
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Kroger

• Kroger-- YouTube

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Questions