SUCREME ASSIGNMENT

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SUCREME ASSIGNMENT
EXTREME INCSUCREME LLC-ONLINE
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1.COMPANY HISTORY

Opened EXTREMEI Retail Store ( Philadelphia
PA)
Launched www.realpicky.com
Opened EXTREME II Retail Store ( Camden NJ)
Opened TOPPS SHOES Retail Store (Camden NJ)
Opened Shapiros Shoes Specialized Shoes
(Camden NJ)
Opened Ebay Store (Ebay store name
SUCREMEUSA)
Opened EXTREME III Retail store(Philadelphia
PA)

• Selling shoes at the Korea Open Market
  (www.player.co.kr/www.rtmall.com)

Selling shoes on Amazone.com
Established joint venture with Jim Seok Sean Ham
Open EXTREME IV Retail Store (Philadelphia PA)
www. sucreme.com Will be launching Otc. 15 2008

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2.COMPANY GROSS
Total Retail Gross Per year
Online Monthly Sales Average
Current Gross - 5,500,000 Target Outlook For
2009 - 9,000,000 - Retail 3,800,000
- USA Online 3,400,000 - Direct Shipping to
Outside the USA 1,800,000
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3.Three Specific Goals
The initial target customer of Sucreme is the
mania market, consisting of males in the 18 35
age group. As they initially focus on the mania
market, Sucreme wants to build some type of
on-line community with distinctive appeal to
these target consumers. How should they go about
building such an on-line community? Should they
build their own on-line community site within
their on-line store? Or, should they leverage
existing Web 2.0 technologies like MySpace,
Facebook and Twitter?
Although Sucreme wants to initially focus on the
mania market, they want to eventually reach out
to a broader market including those who buy 1-2
prs of sneakers a year and parents who shop for
their kids. These include the customers who shop
at local discount shoe stores or local sports
gear stores (like Sports Authority). If Sucremes
strategic goal is to expand its on-line appeal to
these regular customers in 3-5 years, how
should they position their on-line store as they
launch it now?
Sucreme is planning to spend 10,000 / month on a
marketing campaign accompanying the launch of
their on-line store. Given its stated goals, what
is your teams specific suggestions to conduct
inspirational marketing?
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4.Final Project Elements
A broad market analysis including the overall
size of the on-line market for sneakers,
strategic mapping of different actors (for
example, manufacturers, large retailers,
specialized on-line stores(pickyourshoes.com,
drjays.com, zappos.com, etc), and other potential
key players.
Relevant case studies from other industries where
small entrepreneurial companies were able to
successfully launch and grow their
on-line business.
SWOT analysis
Specific action plans for three key objectives.
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• SUCREME
• www.sucreme.com
• will be open
• Oct. 15 2008

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USA ONLINE E-bay (ID-SUCREME USA) SINCE 2007
Apr. Current average sale 90,000/month
OUTSIDE USA REALPICKY www.Realpicky.com Since
2002 Current average sale from Extreme 30,000
/month
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OUTSIDE USA PLAYER www.player.co.kr Since
July,2008 Current average sale from
Extreme 80,000 /month
OUTSIDE USA RT MALL www.rtmall.com Since
Augest,2008 Current average sale from
Extreme 25,000 /month
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5.Added Thanks To Everyone
The Top Group Presentation Awarded a pair NIKE
Sneakers per member
Remaining Group Members Awarded a pair
of ADIDAS Sneakers
6.Contact Us

• Please dont hesitate to call us if you
  have any questions.
• - Main office 155 E. ninth ave unit A
  Runnemede, NJ 08078
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  Phone[phone], Fax[phone]
• - Chae Ham(Online / Retail)
  856-312-1000(ext 101) / ohmynike_at_hotmail.com
• - Jim Seok (Usa Online / Ebay)
  267-760-4444 / jseok_at_hotmail.com
• - Sean Ham(Export / Outside The U.S.)
  856-312-1000(ext103) / manzock_at_hotmail.com