EPRO CERTIFICATION WORKSHOP

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E-PRO CERTIFICATIONWORKSHOP
Welcome To The Intro to

• Presented by certified e-PRO trainer,
• Doris Barnett,e-PRO
• www.dorisbarnett.com
• 972-491-1000

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INTERNET AND YOU

• Internet Savvy?
• Have a website?
• An e-mail powerhouse?
• Have a website plan for your website?
• Have a blog?

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NARS e-PRO CERTIFICATION COURSE FOCUS

• Getting connected creating an Internet Presence
• E-mail communication and marketing. Mastering
  e-mail software to be your tool
• World Wide Web learn advantages of
  web-marketing plan. Use web to publish valuable
  information. Search engines, blogs, etc.
• Ancillary technology PDAs, digital camera,
  virtual tour, personal technology plan of action

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Four Modules
1. Understanding the Miracle of the Internet 2.
Becoming an E-Mail Power House 3. World Wide Web
... Marketing, Publishing, Service and Support 4.
Tying It All Together ... Tools of the Trade,
Virtual Community and Technology Plan of Action
Four Sections
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EACH MODULE CONTAINS

• Four Sections
• Objectives
• Key Concepts
• Assignments exercises, field trip, discussion
  questions, related readings
• Quiz

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BENEFIT TO YOU --CONSUMERS

• Will have confidence you take the connected
  consumer seriously.
• Will have confidence you will meet their online
  needs.
• Will appreciate your interest and ability in
  using the Internet.
• Will have ability to link to a special web page
  explaining what e-PRO Certification means to
  them, the online clients.

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SOME INTERESTING STATS

• 18.7 billion text messages were sent in the US in
  Dec. of 2006 says (CTIA)Cellular Telephone
  Industry Assoc. Today?75B2008
• Median age of those texting is 38
• The same as the internet home buyer
• Mobile tools are an extension of your Web
  presence
• Everything is going to the cell phone

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SOCIAL NETWORKING or Web 2.0 Check these out

• Zolve.com allows agents to network, blog, assign
  ratings, create and accept digital contracts for
  r.e. transaction services
• More ActiveRain, BeatYouThere, Listolia,
  RealtorClix, Trulia Voices, Zillows Home QA,
  PropertyShark.com.
• And for the consumer www.ChoiceA.com, a free
  alternative to the MLS.

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WEB 2.0 its about interaction

• Wikipedia is an example of an online encyclopedia
  with users adding new info.
• Social networking sites and wikis
• facilitatating open and honest creativity,
  collaboration, and sharing between users
• Amy Chorew says its an online world that is
  dynamic and interactive, brimming with knowledge
  to be shared and relationships to be made.

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Social networking

• Mirrors the circle of people you know
• Sharing content online, e.g., photos, videos,
  music, and
• For Realtors, www.Realtown.com gets 100 new
  members a day and has over 75,000 members
  currently
• www.LinkedIn.com is for individuals with similar
  professional interests, e.g., insurance, real
  estate, mortgage banking, inspectors, etc.

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BLOGS Web-logs

• Frequent personal comments in an online
  diary/journal. Readers respond in body of blog
  itself.
• Part of Social networking, its sharing ideas and
  learning from other professionals
• www.Activerain.com has more than 70,000 members
  Realtors, mortgage people, appraisers
• A source of referrals and advice from other
  Realtors

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SAULS KLEINS NINE INTERNET PLANNING PRIORITIES

• Get your own domain name
• Get a full-featured e-mail account
• Create a permanent e-mail address
• Pick the best broadband option in your area
• Learn and use more of the functionality of your
  e-mail software

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PLANNING PRIORITIES contd

• Build your e-mail address book
• Create your web site strategy and web marketing
  plan
• Examine web options and budget for them.
• Make your web site decision and make sure you
  measure results.
• (from Saul Klein, of Internet Crusade, creators
  of e-PRO certification of NAR Saul is one of the
  top 25 most influential people in real estate and
  the CEO of Internet Crusade and Point2Agent)

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YOUR IRRESISTABLE WEB OFFER

• If you have a website . . .
• How do you keep someone at your site?
• Whats the thing of value that engages them?
• Special reports? Ho, hum.
• What piece of info, or document, or item is
• extremely valuable to your visitor? Incentive?
• Go to www.Come2Az.com and see offerings
• Target market?
• Law of reciprocity

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e-PRO MEMBER BENEFITS

• Large referral base
• You stand out from your competition
• You stay connected with the internet consumer
• Youll be connected to a huge base of real estate
  professionals who help with problems, questions,
  opinions
• Youll enhance your proficiency in technology
• Youll avoid overspending on technology

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TOP REASONS TO SIGN UP

• You have 6 months to complete it 2 months xtra
  today.
• Done at your convenience a.m. or p.m.
• Time to complete 26-35 hours
• No annual dues
• 25 discount off todays registration
• Cost equals what you pay for a 1/3 gallon of gas,
  1/3 cup of Starbucks coffee, and a small bottle
  of water
• Its an elective for other NAR Designations
  (ABR,CRS,etc)
• In your marketing it makes you different than the
  rest.
• The agent next to you does or doesnt have it.
  If they do, you need it if they dont,
  differentiate yourself.

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FREE website

• In appreciation for you attending this workshop,
  the NAR and Internet Crusade would like you to
  have a Free website for 6 months. Continue _at_9.95
  p/mo.
• Go to http//DorisBarnett.internetcrusade.com/
• Click on Free Website, thenStandard
• Its a standard, full-featured website powered by
  Point2Agent.com, easy to use and customize, and
  free hosting.
• Free web page for every listing, multiple
  pictures
• Free uploading of virtual tours

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Point2 NLS Makes the Difference

• No longer baiting the consumer
• Giving, not withholding information
• Over 35 photos
• More information to the consumer attracts
  consumers and
• Your listings syndicated to 30 best real estate
  sites on the web for free! (next slide)
• 80 homebuyers start looking on internet more
  chances seeing your listings more prospects

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Point2 NLS (contd)

• Generates prospects by notifying you
• Contact info, time at site, what was requested
• Prospect management
• Automatic e-mail campaigns
• Consumers browse by neighborhoods
• Neighborhoods like Facebook for user
  interaction, social networking
• Search engine priority
• Statistical reports

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THANK YOU !!!

• . . . and now lets sit back and watch the show !
• Doris Barnett-e-PRO Trainer
• 972-491-1000