Care Sector BUSTING THE MYTHS

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Care SectorBUSTING THE MYTHS

• Colin Billingsley Job Centre Operations
  Manager,
• Angela Davies Cheshire Learning Resource Network

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Busting the Myths

• Care Sector Facts Figures
• Social Care Means to me..
• Busting the Myths
• What employers think
• Next Steps for you?
• Q A

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Demography (source DH)

• By 2036 the number of people over 85 will rise
  from 1.055 to 2.959 million an increase of
  180.
• By 2025 there will be 42 more people in England
  aged over 65
• The number of people with a long term condition
  will rise by 3 million to 18 million
• The numbers of people with dementia - currently
  560,000 is expected to double in next 30 years
• The numbers of people over 50 with learning
  disabilities is projected to rise by 53 by 2021

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Care Sector its Workforce

• 1.6 million in the social care workforce (87.7
  in adults services)
• An estimated 30,000 employers of which only 150
  are local authorities
• locally-based mixed employment economy, highest
  number employed in the private sector
• a growing number of user-employers
• A predominantly non-unionised sector, except for
  Local Authorities
• Big issues around shortages and turnover 25
  for domiciliary care workers

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North West - source NMDS-SC

• 3,318 care establishments(60 of CSCI registered
  establishments)
• 33,769 individual care workers
• Trends show
• Pay, conditions and nature of work not main
  reason for leaving
• Destination workers stay within the care sector
• Age 64 are over 35, of that, 18 over 55
• Predominantly women, numbers of men now rising
  need is there.

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What Does working in the Care Sector Mean to You?
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Care Ambassador Scheme Cheshire

• Busting the Myths
• Negative perceptions regarding careers in social
  care, and lack of understanding regarding what
  the term social care means, are viewed as major
  contributors to the difficulty in recruiting into
  the sector.
• Platt Status of Social Care,2007.

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Common Myths.Lets discuss!

• Unsocial Hours
• Work for women only
• Anyone can do it
• People who work in Health Social Care are
  poorly paid compared to others

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Busting the Mythsthe Story so far

• 3 Adviser events (102 advisers) Chester
  Ellesmere Port, Halton Warrington, Vale Royal
• 7 Gateway to work customer sessions (84
  customers)
• 3 Options Choices events (32 Lone Parents)
• 46 Teachers/Connexions PAs at CPD event

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Busting the MythsFeedback

• Greater knowledge
• More confident about promoting vacancies in the
  sector
• More positive image of social care
• Sounds like really good work to get into
• I learned things I didnt know about care
• It changed my perception of the care industry
• Busted Myths!

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Employer Feedback

• With regard to JCP website, only went live for
  our organisation a week ago weve already had 6
  responses of which 3 have started down the road
  of CRBs/induction, so very pleased to date
  (Cheshire Homecare Services)
• JCP are one of our main referrers for vacancies
  (Home Instead Crewe)
• Excellent Service (CLS)

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Whats Next?

• Final phase of adviser training (East Cheshire)
• Development of Adviser Care Champions
• Pre-Employment
• Vacancy Portfolio (case studies)
• Employer Event (JCP Busting the Myths)

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What is really so good about working in Social
Care?
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Over to You
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Care Ambassador Schemes

• There are CA schemes all over the North West
• Skills for Care NW Office 01772 459401
• Gillian McCormack Regional Development Officer
• gillian.mccormack_at_skillsforcare.org.uk
• Printed list available today of contact details
  for scheme coordinators