ECommerce

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E-Commerce
Dr. Drew Hwang Computer Information Systems Cal
Poly Pomona
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Terminologye Something Something c
Electronic Business
Electronic Commerce
Internet Commerce
Web Commerce
Electronic Funds Transfer
Electronic Data Transfer
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The Jargons

• B2C (amazon.com)
• C2C (eBay.com)
• C2B (priceline.com)
• B2B (ariba.com)
• B2X (coming soon)
• G2B (coming soon)
• G2C (coming soon)
• B2E (coming soon)

Business
Government
Consumer
Business
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Revenue Model

• Membership Model (B2C, C2C, B2B)
• Banner Sales Model (portals)
• Shopping Cart Model (B2C)
• Transaction Service Model (C2C, B2B, B2X)

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B2COn-line Store

• I saw the market before anyone else
• 
  Bill Gate
• Not the focus, but the fundamental
• On-line cataloging on-line shopping
• Shopping cart as the main engine

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B2CShopping Cart Design

• Shopping experience
• Mall front store front
• Order processing flow
• 4 ways to develop shopping cart
• From scratch
• From a customizable software
• From a server template
• From a self-built template

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B2CTransaction Processing

• Digital payment systems
• Security issues
• Back-end Integration

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B2CDigital Payment Systems

• Client-side credit card verification
• On-line credit processing
• Smart Card, digital wallet
• Others

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B2CSecurity Issues

• Encryption Decryption
• Plaintext, ciphertext, algorithm, key
• Digital signature digital certificate
• Secure Socket Layer (SSL) https//
• Client-side server-side authentication
• Session management
• Firewall

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B2CBack-end Integration

• Web front-end legacy system
• Web front-end Intranet
• Off-line vs. real-time processing
• Layered processing (SAP exmple)
• Website, ASP, ActiveX, ABAP, SQL
• Database issue

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C2C

• Auction classifieds
• Transaction vs. non-transaction
• Small-ticket items
• Reverse auction
• Legal issue

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B2B - Traditionally

• E-commerce activities that involve selling and
  buying between two businesses.
• Legacy EDI on traditional channels or VANs
• New breeds Intranets Extranets

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B2B New Adventure

• E-commerce activities that bring multiple sellers
  and buyers to a digital market.
• Fixed Pricing vs. Dynamic Pricing
• Exchanges

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B2B New Adventure
Business
Government
Exchange
Consumer
Business
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B2B ModelAggregator

• An Aggregator streamlines purchasing by
  aggregating the product information, showcases,
  and catalogs of many suppliers in one place.
• Fix pricing moving toward auction
• B2B portal
• E-Chemicals, Chemdex, MetalSite, PlasticNet

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B2B ModelPost and Browse Market

• A Post and Browse Market establishes a
  sophisticated Bulletin Board where buyers and
  sellers can post expressions of interest to buy
  or sell.
• Fix pricing one-on-one negotiation
• Catex, CreditTrade, Elinex, TechEx

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B2B ModelTrading Hub

• A Trading Hub supports a specific type of buyer
  or seller in a centralized market.
• Fix pricing bargaining power
• Reverse auction
• Tradout, Shop2gether

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B2B ModelAuction Market

• An Auction Market provides a centralized
  marketplace for buyers and sellers to bid
  competitively on a contract.
• Dynamic pricing exchange
• ECMarket

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B2B ModelFully-automated Exchange

• A centralized marketplace for competitive bidding
  between multiple buyers and sellers, with
  automated matching of orders.
• Dynamic pricing
• E-Steel, PaperExchange

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B2B ModelExchange Product Services

• Market server (facilitator)
• Billing
• Payment
• Escrow

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B2X Model
Source www.keenavision.com
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B2X Model
Source www.keenavision.com