3' Marketing and Recruitment

1
Case Studies Their use in a University setting
Dr David Biggs Natural and Social Sciences
1. Teaching Case studies are useful as an
important learning tool on taught undergraduate
and postgraduate courses. Case studies are
used for the Pgcert/Diploma/MSc Business
Psychology, MSc Occupational Psychology and in
relevant undergraduate modules. On these courses,
we use case studies illustrating a particular
theory. We also present case studies in segments
to allow students to use psychological techniques
in an applied simulated setting. Case studies
represent an ideal teaching aid applying
psychological theory in an applied setting.
2. Assessment Case studies are a useful
indication of learning at a postgraduate level.
Case studies are used for assignments on the
MSc Business Psychology. These can either be
case studies the student was involved with or a
well-known case study taken from the press.
Students detail the issues of the case study and
how techniques in Business Psychology can aid the
organization or individual. Case studies
represent an ideal assessment ensuring that
students can applying their psychological theory
to an applied setting.
3. Marketing and Recruitment Case studies have
also been used in marketing the MSc Psychology in
the Workplace (Business Psychology) course. This
has been achieved through presenting at
conferences and through publication. By
publishing and presenting case studies we are
marketing the postgraduate Business and
Occupational Psychology courses and the
University. Biggs D.M. (2005) Poor employee
relations and its effect on customer demand. Top
Consultant Newsletter. Biggs, D.M. and Bailey, G.
(2005) Instant Messaging Mortgage Advisors the
need, job analysis and selection. BPS
Occupational Psychology Conference 2005 Book of
Proceedings and Compendium of Abstracts.203-205. B
iggs D.M. (2004) Modifying behaviour in a
Birmingham gauge manufacturer. People and
Organisations at Work, Summer Edition, British
Psychological Society, Leicester. Biggs D.M.
(2004) Expert System usage in providing
developmental feedback to individuals from an
ethnic minority. BPS Occupational Psychology
Conference 2004 Book of Proceedings and
Compendium of Abstracts.61-62.
For further details please contact David Biggs at
the School of Social Sciences