Title: China Review The Market for Modern Diesels
1China Review The Market for Modern Diesels
- International Truck and Engine Corporation
- Power Systems Research Conference
- October 11, 2002
2Agenda
- International Company Profile
- Diesel Engine Market Review
- China Market Outlook
- Assessment
3INTERNATIONAL corporate profile
Organization Three Business Units
4International
- How We Began
- 1831 - Cyrus Hall McCormick invents the
mechanical reaper - 1902 Creation of International Harvester
(August is centenary) - Five companies merged
- Financed by J.P. Morgan
- One of the first multinationals France, England,
Russia, Germany, South America, Australia .
5International .
- How We Began
- 1907 - Introduces countrys first
gasoline-powered truck, Auto Buggy - 1917 Produced our first factory-made school bus
6International .
- 1920s - 1930s
- 1933 - Our first diesel engine
- 1934 - Our first cab-over-engine truck
- 1935 - K line truck - later the first Chinese
Jie Feng truck
7International .
- 1940s - 1980s
- The new International W series, from the 1940s,
included the first truck designed from the
ground up for diesel engines - 1974 - S line tricks introduced - best selling
model in our history - 1983 - first truck maker to offer ONLY diesel
engines
8International .
- 1980s
- 1985 - Refocused, reorganized and changed from
International Harvester to become Navistar
International Transportation Corp. - Manufacturing
- Medium and heavy duty trucks and buses
- Mid-range diesel engines
- Retail and wholesale financing
9International .
- 1990s, 2000s Beyond
- Refocused the International brand and became
International Truck and Engine Corporation - A worldwide leader in production of mid-range
diesel engines - A leader in U.S. and Canada in combined sales of
medium/heavy trucks and buses - North Americas largest, most comprehensive
customer driven package of support services - Worldwide expansion
- Brazil - Maxion Motores
- Mexico
- China
10International .
- Where we are
- Headquartered near Chicago, Illinois
- Nearly 1,000 dealer locations across North
America - Sales in more than 70 countries
11International
- A Leading Supplier of Mid-range Diesel Engines
- Plants
- Melrose Park, Illinois
- Indianapolis, Indiana
- Huntsville, Alabama
- Porto Alegre, Brazil
- Cordoba, Argentina
- Fiscal 2001 shipped a record 420,000 engines
- Principal customers
- Ford Motor Company
- International Trucks
- Export markets
12International Engine Group - Organization
13INTERNATIONAL ENGINES
- Business units Product line-up
- V-6 and V-8
- 4.5 l and 6.0 l high speed engines (500,000
capacity) - North American market (Ford)
- SUVs, full size pick-ups
- Limited use in medium duty truck
- In-line I-6
- 7.6 l and 9.3 l low/medium speed engines (80,000
capacity) - Medium truck (US Class 7)
- Heavy truck (vocational / sever service)
- OEM sales (gen sets, agricultural, industrial)
- South America - IESA
- High speed 3.0 I-4 (50,000 units capacity)
- Medium speed I-4/I-6 (Perkins 1000 series
license)
14Principal customers North America - Navistar
Truck Businesses - Major automotive
OEMPrincipal customers South America -
Ford (2.8 liter) - GMC - Massey Ferguson
(Perkins license)Distribution partnerships -
Perkins and Detroit Diesel (since 1990) - F.G.
Wilson gen sets - Gomselmash (Belarus) Minsk
Tractor Works - Terex, Claas, Agco, transit
bus, fire trucks, ground supportBusiness
Development activities - China (light and
medium truck and bus) - Eastern Europe and
former Soviet Union - India (future)
Products and Customers
15Approved Product Line Up 2004 - 2007
16World Engine Review
17World Engine Demand
- 125 million units
- 22 million diesels
- 103 million gasoline
- Focus on diesels
- Huge demand in China, India
- W. Europe pass cars
- N. America minor player
- Growth opportunities
- China, India
- North America (light trucks and pass cars)
- Russia and E. Europe
- High tech markets
- No growth in heavy CVs
- Opportunity for LCV and SUV
18Product Driver EPA and EURO Emissions
19Product line-up Technology
- US EPA and EURO emissions
- Develop best feasible engine out emissions
- Electronic controls and optimized combustion
- Exhaust gas re-circulation / Alternative NOX
reduction scheme - Fuel and air management
- (Future) Optimized air-fuel management
- Achieves Euro III / EPA 2000 without after
treatment - Add-on after treatment when needed (EPA 2007,
EURO IV) - Europe probable use of selective catalytic
reduction - North America NOX adsorption is prime path
- Engine OEMs will have to adapt to very different
technical regimes - Rest of world will gradually adopt Euro
emissions standards - Western technology will be at a premium in
developing markets - MUST be cost effective and sensitive to regional
realities - Unregulated markets are disappearing - old 3rd
world model is obsolete - Likely model for next several years Euro II
emissions mechanical engine systems tolerance
of fuel quality variability
20World Diesel Demand - Forecast
FORECAST
21World Diesels by Application
Huge number of small diesels - agricultural
22Diesels Trucks Only
2001 Truck Diesels - by Region Source PSR
2500
Highly regulated
Less Regulated
Possibilities
Non-regulated
2000
Growth Opportunities
Possible growth with SUV and CV
1500
1.0 million growing to 2 million, with Euro
emissions and local manufacturing
Units (000)
1000
500
0
E. Europe
Far East
Japan
L. America
N. America
Other
W. Europe
23China Market Review Key Points
- Internationals situation
- LOTS of unknowns with China Management issues
- Market information and competitive situation
- Local and national politics. Investment climate,a
etc. - Deep suspicions regarding partners, intellectual
property - Does not fit North American business model
- Desired situation for China program
- No commercial risk partner assumes financial
burden - Very limited capital investment
- Trade technology for partner capital
- Partner is technologically advanced and needs
little training - This situation does not exist.
- Strategy
- Continuous management communication
- Exploit data sources (PSR in particular) for
market analysis - Updates on commercial situation and competitive
developments -
24China Market Key Points
- Technical and financial environment
- Demand for higher-tech engines
- EURO II (minimum) by 2004/2005
- Higher standards for Beijing, Shanghai, Canton,
other cities - National priority to improve automotive industry
technology - Joint ventures encouraged premium on new
technology - Major infrastructure investments road
transportation, logistics - Financial conditions are favorable
- WTO aids in normalizing finance, insurance,
business stability - available for environmental investments in
equipment - available for selected investments (e.g.
Western Region) - Intellectual property protections are improving
- Central Government situation is improving
recognition that IP concerns are a barrier to
direct foreign investment
25China Market Diesel Trucks and Buses
Market Summary all engines
Units
Note Includes Gasoline
26China Market Key Points
- WTO accession Central event
- Serious effort to comply 124 separate
commitments made - Compare to other WTO countries higher level of
commitment - When successful, China will be in top tier of
trading nations - Key areas eliminate import licenses harmonize
tariffs - Banking and insurance systems forced to modernize
- Decreasing influence of regional fiefdoms
- Environmental regulations
- Government is fully aware that clean air and
water are essential to growth - Huge investments required to correct current
situation but starting - Modern technology is essential no future for
discarded Western technology - We expect Euro II emissions (2004/2005) and
very gradual adoption of higher standards as
infrastructure develops
27China Diesel Engines for Trucks
- Product characteristics meet middle of the
market - Power 130 240 HP
- Size I-4 / I-6 1.0 liter/cylinder
- Emissions EURO II with evolution to EURO III
- Manufacturing MUST be easily localized
- Supply base China allies of Western partners
- (e.g. Garrett, Eaton, Bosch, )
- Technology Current not leading edge
- Durability /Reliability As good as Western
imports - Electronics Not required
- Driveline match-up Consistent with local sources
- Cost Can be higher than local product but
must offer advantage
28Market Entry Alternatives Considered
- From simplest and least cost to most complex
- Distribution model wholly owned
- Distribution model joint venture partner
- Manufacturing joint venture
- Do it yourself market entry
- Manufacturing joint venture is principal
structure - Local partner expertise in the market
- Fewer on-ground resource requirements
- Favored by Government entities
29Market Entry Assessment
- All major car and truck OEMs have a China
strategy - Very different risk profiles
- VW Very aggressive capital investments
- International low cost, wait and see
- Many Tier 1 suppliers are in China or plan to
follow customers as business develops - Cummins most advanced and localized
- Garrett, Eaton, Dana, Bosch etc. all have
manufacturing - Promises so far have not been fulfilled
- Cautious investments
- Slow payback unexpected risks
- Market may finally be ready for Western firms
but -